For all of us that love bicycles and their stories the 20th Annual Bicycle Film Festival is coming to town Feb 12-21, hosted by our friends @communitycycles. @bicylefilmfestival Boulder will be all virtual this year and presenting a select short film program that appeals to a wide audience from film connoisseurs to avid cyclists. Get your tickets now and enjoy the ride! 
These guys (@iamspecialized) embody their mantra of Innovate or Die and we are always impressed. Even better shoes? Who knew! Lock In & Power Up with the New S-Works Ares, with an all new closure system and 1% faster than any previous shoe they balance unprecedented power transfer with all-day comfort. Come check out the all-new S-Works Ares, available now. #iamspecialized #sworksares @iamspecialized_road #gofast 
One of our favorite holiday gift suggestions from our holiday gift guide is Katie’s for kids’ bikes! As she points out, investing in a high quality kids’ bike “fosters a lifelong love of bicycling...and you’ll avoid the many problems from a department store bike.” You should certainly trust that because Katie builds these bikes and is super aware and proud of their ability, kids bikes have come a long way! Plus these high quality miniature bikes are the least expensive high quality bike you’ll ever encounter! Getting kids stoked to get outside and bike is one of our biggest joys and one of the best parts of our job. What’s even better is we just got a ton more in stock from Cannondale and Specialized just in time for the holidays! . . . #littleshredder @ridecannondale @iamspecialized 
We all know bikes are hard to come by this year, with limited availability. Our friends down the road @yeticycles are magically pulling these beastly-bunnies from their hat. . . We have Yetis! From hardtails to coiled enduro bikes, they are ALL beautiful and they ALL rip! . . . #shred #yetibikes #yeti #mountainbike #hardtail #bigbike #mtbcolorado #shoplocal #localbikeshop #pearlstreet 
It’s getting darker earlier (sigh) so lights on your bike are ever more important! The @iamspecialized Flash Tail-light and Stix combo are great ways to stay safe in half light, full light, or no light! Affordable, bright, rechargeable and easy to grab off your bike when locking it in front of Mountain Sun, Bar Taco, the library, or the house of a COVID pod-mate. Front and rear lights make you 70% more visible in the day and 98% more visible at night. Stay safe Boulder, and light-up! . . . . #bikeyearround #bikecommute #bikelight #recharge #safebiking #daylightsavings #lightup 
Our @borealisbikes arrived early! We have full runs of the Flume and Crestone in GX builds. Let the season-less shenanigans begin!! . . . #fatbikes #rideyourbike #adventure #winteriscoming #coloradobusiness #bikebikebike #shred 
@rachel.olzer showing everyone how fun and trail ready the new #stumpjumper is; @iamspecialized is on 🔥 y’all. THREE incredible bikes in a WEEK!! This classic bike got a revamp with 130 in the rear and 140 in front. It’s 40 years in the making... and it just keeps getting better. . . . @iamspecialized_mtb #shred #newbikeday #trailbike #specializedbikes #specializedstumpjumper #traillife #mountainbike #mtb #morebikes 
Impossible not to grin the whole time on the new #stumpjumperevo. Float through rock gardens with fun but YOU still get to drive. So. Much. Fun. Go have some fun this weekend, crew! 📷: @zeb_king . . . @iamspecialized @iamspecialized_mtb #shred #highalpine #bikelaunch #newbikeday #coloradomtb #thatnewlinkagetho