• WOW is this really my Atelier wall color?! I can’t believe it! Two years ago I simply hatet color and could have never imagined having a wall that isn’t white or grey haha Now I got a feeling for colors and love it more and more. I still hate a bright pink or lilac (for example) 😄 but I love to play with those earthy and relaxed tones - on my wedding invitations as well as in my branding design ✨ So I guess you will see this color more often starting today, because this is part of my brand now. Who says that fine art is just blush, French white and light blue? I’m sure one can create refined & high quality stationery with other colors too. What is your opinion about it? #atelier #studio #studiowalls #creativespace #artist #weddingstationery #brandingdesign #terracotta #italianvibes
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    WOW is this really my Atelier wall color?! I can’t believe it! Two years ago I simply hatet color and could have never imagined having a wall that isn’t white or grey haha Now I got a feeling for colors and love it more and more. I still hate a bright pink or lilac (for example) 😄 but I love to play with those earthy and relaxed tones - on my wedding invitations as well as in my branding design ✨ So I guess you will see this color more often starting today, because this is part of my brand now. Who says that fine art is just blush, French white and light blue? I’m sure one can create refined & high quality stationery with other colors too. What is your opinion about it? #atelier #studio #studiowalls #creativespace #artist #weddingstationery #brandingdesign #terracotta #italianvibes
  • ZARAH ✨ Let me present you my future new logo! Do you like it? 😊 I was thinking about doing a big ‘coming soon‘-thing until eeeverything is finished...but nope! I personally enjoy watching other businesses grow and to get some behind the scenes insights, so I decided to take you with me on my journey to my new branding and projects. Right now my business name is still “Atelier federleicht” (just changed the instagram name some months ago), but in some weeks or months I will change back to my roots ‘Zarah’. I started my business 4,5 years ago as ZARAH, then renamed it to Atelier federleicht. I love Atelier federleicht and the meaning of it, but it’s too complicated. And Zarah - that’s my nickname for so many years now, that’s simply me. 💗 When I look at the new logo, I have to smile because I’m so happy! Feminine, timeless, elegant...LOVE! I will change my complete branding and now I’m drawing a beautiful pattern. Will show you when it’s finished. 😊 If you struggle with your name, logo, etc. too - change it! Feels SO good! - #newlogo #zarah #atelierfederleicht #timelesslogo #designer #artist #brandingdesign
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    ZARAH ✨ Let me present you my future new logo! Do you like it? 😊 I was thinking about doing a big ‘coming soon‘-thing until eeeverything is finished...but nope! I personally enjoy watching other businesses grow and to get some behind the scenes insights, so I decided to take you with me on my journey to my new branding and projects. Right now my business name is still “Atelier federleicht” (just changed the instagram name some months ago), but in some weeks or months I will change back to my roots ‘Zarah’. I started my business 4,5 years ago as ZARAH, then renamed it to Atelier federleicht. I love Atelier federleicht and the meaning of it, but it’s too complicated. And Zarah - that’s my nickname for so many years now, that’s simply me. 💗 When I look at the new logo, I have to smile because I’m so happy! Feminine, timeless, elegant...LOVE! I will change my complete branding and now I’m drawing a beautiful pattern. Will show you when it’s finished. 😊 If you struggle with your name, logo, etc. too - change it! Feels SO good! - #newlogo #zarah #atelierfederleicht #timelesslogo #designer #artist #brandingdesign
  • Today is Sunday, I'm enjoying a super relaxed sunny day with my Mr. and now I'm thinking about my wedding season 2019. (This calm day was strongly needed haha) I can hardly believe that the season is nearly over and I can't be more thankful for this exiting year. ✨ There were so stressful weeks full of responsibilities, there were super creative weeks full of drawing and dreaming about upcoming projects with other creatives. There were small weddings with 30 people, there were huge weddings with 200 people. There were Austrian weddings, as well Italian, Spanish, American, German, Bosnian, Croatian, Kasazh and in generell international weddings, where I was allowed to create invitations, menu cards, welcome signs and more more more. I'm so thankful for all the assignments and the experiences I gained through them. What a season! ✨ Now I'm really looking forward to have some time for new projects and changes in my services. I'm working really hard on two ideas: the first one is not only for weddings (I personally love it!) and the second one is about changes in my stationery collection (vorgefertigte Einladungen/Karten). I would say after that season I know even more what my clients want and need and that's why I'm steadily improving my services! 🌿 I wish you all a beautiful Sunday and great start into the slower and calmer season, the autumn. ✨ Yours Zarah. - #somethoughts #weddingseason #weddingstationery #stationer #designer #entrepreneur #helloautumn #luxurywedding
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    Today is Sunday, I'm enjoying a super relaxed sunny day with my Mr. and now I'm thinking about my wedding season 2019. (This calm day was strongly needed haha) I can hardly believe that the season is nearly over and I can't be more thankful for this exiting year. ✨ There were so stressful weeks full of responsibilities, there were super creative weeks full of drawing and dreaming about upcoming projects with other creatives. There were small weddings with 30 people, there were huge weddings with 200 people. There were Austrian weddings, as well Italian, Spanish, American, German, Bosnian, Croatian, Kasazh and in generell international weddings, where I was allowed to create invitations, menu cards, welcome signs and more more more. I'm so thankful for all the assignments and the experiences I gained through them. What a season! ✨ Now I'm really looking forward to have some time for new projects and changes in my services. I'm working really hard on two ideas: the first one is not only for weddings (I personally love it!) and the second one is about changes in my stationery collection (vorgefertigte Einladungen/Karten). I would say after that season I know even more what my clients want and need and that's why I'm steadily improving my services! 🌿 I wish you all a beautiful Sunday and great start into the slower and calmer season, the autumn. ✨ Yours Zarah. - #somethoughts #weddingseason #weddingstationery #stationer #designer #entrepreneur #helloautumn #luxurywedding
  • This is Veronika's & Miguel's guest book! Various postcards that will be given into a beautiful box - on the backside is some space for their guest's name & his wishes. Swipe left to see more! 😍 #handmade #handdrawn #locationillustration #postcard #guestbook #weddingvibes
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    This is Veronika's & Miguel's guest book! Various postcards that will be given into a beautiful box - on the backside is some space for their guest's name & his wishes. Swipe left to see more! 😍 #handmade #handdrawn #locationillustration #postcard #guestbook #weddingvibes
  • Today I received the wedding pictures of such a beauuuutiful Tuscany wedding at @villa_montanare in Tuscany and I'm totally blown away! @allentsaiphoto is a true artist. Thank you @weddings_by_silke for organizing these awesome days. ✨ Here you see the female guest's favors: high quality Spanish fans from @bohoquartier with personalized calligraphy names written by me & Grazie-tags by me. 😍 What do you think? - #weddingfavors #weddingguest #fineartwedding #tuscanywedding #italywedding #italianwedding #cortona #luxurywedding #honeywedding #weddingdetails - photography @allentsaiphoto planning | design | styling @weddings_by_silke venue @villa_montanare floral design @copihue_floral_studio HMUA @makeupflorence and @elenagattai bridaldress @airebarcelona via bridalboutique @brautmode_flamenco headpieces @nea.milano stationery & calligraphy @zarahcalligraphy fans @bohoquartier jewellery @delbrenna silkribbons & silkrunner @cfleursdesign rentals @preludiodivisionenoleggio models @espritmodelmanagement
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    Today I received the wedding pictures of such a beauuuutiful Tuscany wedding at @villa_montanare in Tuscany and I'm totally blown away! @allentsaiphoto is a true artist. Thank you @weddings_by_silke for organizing these awesome days. ✨ Here you see the female guest's favors: high quality Spanish fans from @bohoquartier with personalized calligraphy names written by me & Grazie-tags by me. 😍 What do you think? - #weddingfavors #weddingguest #fineartwedding #tuscanywedding #italywedding #italianwedding #cortona #luxurywedding #honeywedding #weddingdetails - photography @allentsaiphoto planning | design | styling @weddings_by_silke venue @villa_montanare floral design @copihue_floral_studio HMUA @makeupflorence and @elenagattai bridaldress @airebarcelona via bridalboutique @brautmode_flamenco headpieces @nea.milano stationery & calligraphy @zarahcalligraphy fans @bohoquartier jewellery @delbrenna silkribbons & silkrunner @cfleursdesign rentals @preludiodivisionenoleggio models @espritmodelmanagement