• A primary tenet of effective messaging is consistency. But this can be way easier said than done. Your brand is a living, breathing thing that's always evolvingโ€”new things being added and old things being removed. We hear so many mixed messages and pieces of advice online so before we know it, our messaging can feel more like a handmade quilt or a blend gone wrong. ๐Ÿท(Although I've yet to meet a blend I didn't like...) โ €โ €โ €โ €โ €โ €โ €โ €โ € So, how can you bring some clarity, consistency, and constraint to your messaging that keeps your voice sounding like *yours*? โ €โ €โ €โ €โ €โ €โ €โ €โ € Enter: The CU Brand Voice Audit. Brand new to the shelf and ON THE HOUSE, this 21-page PDF guide + worksheet is here to help you keep your brand's tone & personality in check across all touchpoints. โ €โ €โ €โ €โ €โ €โ €โ €โ € We'll be drilling into the topic of brand voice and messaging over the coming weeks and figured the best way to get started with that is to audit what you've got. Not to mention, it's a great exercise to get in the habit of doing, regardless of how long you've been in business. โ €โ €โ €โ €โ €โ €โ €โ €โ € It also includes a handy Brand Voice Filter to guide you in the painstaking indecision of "Should I hit publish or not?". Walk yourself through this list of questions and you'll know with confidence whether a piece of copy/content is "on-brand". โ €โ €โ €โ €โ €โ €โ €โ €โ € Did I mention the PDF is fillable, too? ๐Ÿ™Œ๐Ÿผ โ €โ €โ €โ €โ €โ €โ €โ €โ € โ†“ To get it sent to your inbox: Link in profile > Tools & Resources > CU Brand Voice Audit. โ €โ €โ €โ €โ €โ €โ €โ €โ € OR visit: https://copyuncorked.com/brand-voice-audit
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    A primary tenet of effective messaging is consistency. But this can be way easier said than done. Your brand is a living, breathing thing that's always evolvingโ€”new things being added and old things being removed. We hear so many mixed messages and pieces of advice online so before we know it, our messaging can feel more like a handmade quilt or a blend gone wrong. ๐Ÿท(Although I've yet to meet a blend I didn't like...) โ €โ €โ €โ €โ €โ €โ €โ €โ € So, how can you bring some clarity, consistency, and constraint to your messaging that keeps your voice sounding like *yours*? โ €โ €โ €โ €โ €โ €โ €โ €โ € Enter: The CU Brand Voice Audit. Brand new to the shelf and ON THE HOUSE, this 21-page PDF guide + worksheet is here to help you keep your brand's tone & personality in check across all touchpoints. โ €โ €โ €โ €โ €โ €โ €โ €โ € We'll be drilling into the topic of brand voice and messaging over the coming weeks and figured the best way to get started with that is to audit what you've got. Not to mention, it's a great exercise to get in the habit of doing, regardless of how long you've been in business. โ €โ €โ €โ €โ €โ €โ €โ €โ € It also includes a handy Brand Voice Filter to guide you in the painstaking indecision of "Should I hit publish or not?". Walk yourself through this list of questions and you'll know with confidence whether a piece of copy/content is "on-brand". โ €โ €โ €โ €โ €โ €โ €โ €โ € Did I mention the PDF is fillable, too? ๐Ÿ™Œ๐Ÿผ โ €โ €โ €โ €โ €โ €โ €โ €โ € โ†“ To get it sent to your inbox: Link in profile > Tools & Resources > CU Brand Voice Audit. โ €โ €โ €โ €โ €โ €โ €โ €โ € OR visit: https://copyuncorked.com/brand-voice-audit
  • Hey friends. How's everybody doing? โ €โ €โ €โ €โ €โ €โ €โ €โ € Quite the heart-wrenching start to the year to say the least, huh? There's been a lot to process. And I just want to say, that's okay. It's a healthy thing to do. In fact, sometimes the best thing you can do is quiet the noise so you can actually hear your thoughts. The tune of your own heartbeat. โ €โ €โ €โ €โ €โ €โ €โ €โ € You don't have to make knee-jerk reactions. You can respond to things your way, in your time. Empathy begins with listening. Compassion hinges on learning to understand even when you don't understand. (And that rarely happens in a split second.) โ €โ €โ €โ €โ €โ €โ €โ €โ € When my thoughts feel jumbled or I feel really heavy, I love reflecting on the verses of Hebrews 12:1-3. It's worth looking up and reading but my favorite phrase from it is "let us run with endurance the race that is set before us." We are told to not grow weary. To look to Jesus who has more answers, grace, humility, faith, perseverance, and truth than we ever will. โ €โ €โ €โ €โ €โ €โ €โ €โ € I certainly don't have all the answers. But I will run with endurance the race that is set before me. My race. My path. Not clamoring up and down someone else's. But knowing there is work to be done starting in and through me. That quiet, still focus is where I find my convictions. โ €โ €โ €โ €โ €โ €โ €โ €โ € Put your right hand over your chest for a second. Do you feel that? That's your heartbeat. What's it telling you?
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    Hey friends. How's everybody doing? โ €โ €โ €โ €โ €โ €โ €โ €โ € Quite the heart-wrenching start to the year to say the least, huh? There's been a lot to process. And I just want to say, that's okay. It's a healthy thing to do. In fact, sometimes the best thing you can do is quiet the noise so you can actually hear your thoughts. The tune of your own heartbeat. โ €โ €โ €โ €โ €โ €โ €โ €โ € You don't have to make knee-jerk reactions. You can respond to things your way, in your time. Empathy begins with listening. Compassion hinges on learning to understand even when you don't understand. (And that rarely happens in a split second.) โ €โ €โ €โ €โ €โ €โ €โ €โ € When my thoughts feel jumbled or I feel really heavy, I love reflecting on the verses of Hebrews 12:1-3. It's worth looking up and reading but my favorite phrase from it is "let us run with endurance the race that is set before us." We are told to not grow weary. To look to Jesus who has more answers, grace, humility, faith, perseverance, and truth than we ever will. โ €โ €โ €โ €โ €โ €โ €โ €โ € I certainly don't have all the answers. But I will run with endurance the race that is set before me. My race. My path. Not clamoring up and down someone else's. But knowing there is work to be done starting in and through me. That quiet, still focus is where I find my convictions. โ €โ €โ €โ €โ €โ €โ €โ €โ € Put your right hand over your chest for a second. Do you feel that? That's your heartbeat. What's it telling you?
  • If you've been around this online marketing world for a hot minute, you've likely heard the term "conversion copywriting." But have you ever wondered what in the world it actually means ... (even though you kind of feel like you should already know and you're a little too embarrassed to ask)? โ €โ €โ €โ €โ €โ €โ €โ €โ € That's A-๐Ÿ‘Œ๐Ÿผ! We got you. There's a full breakdown on the blog including what it means, what type of research is involved, and how we apply it to our done-for-you process. (Swipe to see those types of research at a glance, too!) โ €โ €โ €โ €โ €โ €โ €โ €โ € These are also things you can start taking into account when developing and marketing your new offers. ๐Ÿ™Œ๐Ÿผ Click on over from the link in our profile to check out the full post.
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    If you've been around this online marketing world for a hot minute, you've likely heard the term "conversion copywriting." But have you ever wondered what in the world it actually means ... (even though you kind of feel like you should already know and you're a little too embarrassed to ask)? โ €โ €โ €โ €โ €โ €โ €โ €โ € That's A-๐Ÿ‘Œ๐Ÿผ! We got you. There's a full breakdown on the blog including what it means, what type of research is involved, and how we apply it to our done-for-you process. (Swipe to see those types of research at a glance, too!) โ €โ €โ €โ €โ €โ €โ €โ €โ € These are also things you can start taking into account when developing and marketing your new offers. ๐Ÿ™Œ๐Ÿผ Click on over from the link in our profile to check out the full post.
  • We're growing like a grapevine! ๐ŸŒฟ SO... โ €โ €โ €โ €โ €โ €โ €โ €โ € - Are you a fellow copywriter with room in your project calendar? - Ever wish you could write with us & for Copy Uncorked clients? โ €โ €โ €โ €โ €โ €โ €โ €โ € Now's your chance! Run over to the link in our profile, then scroll down and click to get all the fun + nitty-gritty position details. โ €โ €โ €โ €โ €โ €โ €โ €โ € We can't wait to hear from you! ๐Ÿฅ‚ โ €โ €โ €โ €โ €โ €โ €โ €โ € ICYW: This is for an experienced, mid-level Associate Copywriter position on a per-project, contract-basis. ๐Ÿ‘Œ๐Ÿผ โ €โ €โ €โ €โ €โ €โ €โ €โ € And if you're not a writer, but you know some good ones follow you, we'd love for you to share this. Thank you! ๐Ÿ™Œ๐Ÿผ
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    We're growing like a grapevine! ๐ŸŒฟ SO... โ €โ €โ €โ €โ €โ €โ €โ €โ € - Are you a fellow copywriter with room in your project calendar? - Ever wish you could write with us & for Copy Uncorked clients? โ €โ €โ €โ €โ €โ €โ €โ €โ € Now's your chance! Run over to the link in our profile, then scroll down and click to get all the fun + nitty-gritty position details. โ €โ €โ €โ €โ €โ €โ €โ €โ € We can't wait to hear from you! ๐Ÿฅ‚ โ €โ €โ €โ €โ €โ €โ €โ €โ € ICYW: This is for an experienced, mid-level Associate Copywriter position on a per-project, contract-basis. ๐Ÿ‘Œ๐Ÿผ โ €โ €โ €โ €โ €โ €โ €โ €โ € And if you're not a writer, but you know some good ones follow you, we'd love for you to share this. Thank you! ๐Ÿ™Œ๐Ÿผ
  • Although social media content is not a DFY service of ours, we totally get the importance of it..and moreover, the DRAIN it can be on your energy and mindset. Nooo one likes opening their Instagram planning app of choice to feel 100% clueless about what to post or what to say. Which ultimately leads to doing nothing and the same cycle of "Waaahhh I should post on Instagram more" repeats itself. โ €โ €โ €โ €โ €โ €โ €โ €โ € Sound familiar? ๐Ÿ˜… โ €โ €โ €โ €โ €โ €โ €โ €โ € SO, enter 27 simple content ideas to help you plan our your January. Look, not all of them are *revolutionary* but sometimes it's been like 8 months since you've even mentioned your free resource - so uh, how are those new followers of yours supposed ta know about it?! โ €โ €โ €โ €โ €โ €โ €โ €โ € << Scroll on through & be sure to save this post for later! ๐Ÿ‘Œ๐Ÿผ โ €โ €โ €โ €โ €โ €โ €โ €โ € --- โ €โ €โ €โ €โ €โ €โ €โ €โ € Oh, and if you want some caption formulas & frameworks to go along with it, check out the CU Shop for our Social Media Caption Kickstarters. This may or may not be going away in 2021 - so get it while you can!
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    Although social media content is not a DFY service of ours, we totally get the importance of it..and moreover, the DRAIN it can be on your energy and mindset. Nooo one likes opening their Instagram planning app of choice to feel 100% clueless about what to post or what to say. Which ultimately leads to doing nothing and the same cycle of "Waaahhh I should post on Instagram more" repeats itself. โ €โ €โ €โ €โ €โ €โ €โ €โ € Sound familiar? ๐Ÿ˜… โ €โ €โ €โ €โ €โ €โ €โ €โ € SO, enter 27 simple content ideas to help you plan our your January. Look, not all of them are *revolutionary* but sometimes it's been like 8 months since you've even mentioned your free resource - so uh, how are those new followers of yours supposed ta know about it?! โ €โ €โ €โ €โ €โ €โ €โ €โ € << Scroll on through & be sure to save this post for later! ๐Ÿ‘Œ๐Ÿผ โ €โ €โ €โ €โ €โ €โ €โ €โ € --- โ €โ €โ €โ €โ €โ €โ €โ €โ € Oh, and if you want some caption formulas & frameworks to go along with it, check out the CU Shop for our Social Media Caption Kickstarters. This may or may not be going away in 2021 - so get it while you can!
  • We've been ready for you 2021, but first...champagne, s'il vous plaรฎt. ๐Ÿฅ‚ HYNE!
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    We've been ready for you 2021, but first...champagne, s'il vous plaรฎt. ๐Ÿฅ‚ HYNE!