• Although wine is obviouslyyyy the go-to around here, you won't find me saying no to a perfectly tart, slightly sweet, and maybe even a little bit spicy margarita. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'd never let Cinco go by without being celebrated so tacos + margs it is tonight! But first...more emails, edits, and lots of writing...which leads me to believe it will in fact be 'margs' plural. CHEERS! 🍹🍹
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    Although wine is obviouslyyyy the go-to around here, you won't find me saying no to a perfectly tart, slightly sweet, and maybe even a little bit spicy margarita. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'd never let Cinco go by without being celebrated so tacos + margs it is tonight! But first...more emails, edits, and lots of writing...which leads me to believe it will in fact be 'margs' plural. CHEERS! 🍹🍹
  • Which yes are you? 😏 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The funny thing is, I could name friends/family members on their 'yes' alone. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ yes - totally my Mom yesss - my older sister Liz (and me) ya - my little sister Brooke omg yas - one of my best friends yep. - our friend @jenolmstead when she's in agreement YES - unlisted, but totally my Grandad who never turns off his caps lock 🤣 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's amazing how something as small as the way the word 'yes' is written can bring with it so much identification and inflection. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We know this intuitively thanks to text messaging (ahem, we've all gotten those questionable texts where the tone is off 🤔) - yet we make it all complicated when it comes to our brand's voice + tone. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Basically, little tweaks to word choice, punctuation, and sentence structure can have a really big impact. For example, a page of your website copy may not need a total rewrite, you may just need to adjust the tone. Play with writing things a few different ways and you'll see what I mean! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your voice is part of your personality and is mostly unchanging. Your tone, however, varies with context, mood, and emotion. Words are wild! 👻
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    Which "yes" are you? 😏 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The funny thing is, I could name friends/family members on their 'yes' alone. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ yes - totally my Mom yesss - my older sister Liz (and me) ya - my little sister Brooke omg yas - one of my best friends yep. - our friend @jenolmstead when she's in agreement YES - unlisted, but totally my Grandad who never turns off his caps lock 🤣 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's amazing how something as small as the way the word 'yes' is written can bring with it so much identification and inflection. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We know this intuitively thanks to text messaging (ahem, we've all gotten those questionable texts where the tone is off 🤔) - yet we make it all complicated when it comes to our brand's voice + tone. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Basically, little tweaks to word choice, punctuation, and sentence structure can have a really big impact. For example, a page of your website copy may not need a total rewrite, you may just need to adjust the tone. Play with writing things a few different ways and you'll see what I mean! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your voice is part of your personality and is mostly unchanging. Your tone, however, varies with context, mood, and emotion. Words are wild! 👻
  • Been working ha-ha-haaaard on what I’m calling The Copy House 2.0, or “two-point-ohh” for fun, or “second edition” to keep it professional. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And while making edits to a course is not quite as challenging as creating a course from scratch, it still finds a way to literally consume your mind. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Me lately... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Brushes teeth and thinks: Should that be part of the workbook or the doc? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Grabs a seltzer and ponders: Did I provide enough examples in Module 3? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Attempts to take a nap and wonders: Is there a better way to design that checklist?! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🤦🏻‍♀️ It’s endless. But I’m crazy excited about the updates and can’t wait to share it all with past AND future members. I will 100% let you know the official relaunch date as soon as I know we can fulfill the commitment. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For now, just know we’re promising to make this website copywriting course + group program well worth the wait. 🙌🏼 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Image because TCH’s whole vibe was inspired by our trip to France and a visit to the Champagne region. I’m always dreaming about the day we can return. (provided via the one & only @maddiebroderick)
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    Been working ha-ha-haaaard on what I’m calling The Copy House 2.0, or “two-point-ohh” for fun, or “second edition” to keep it professional. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And while making edits to a course is not quite as challenging as creating a course from scratch, it still finds a way to literally consume your mind. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Me lately... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Brushes teeth and thinks: Should that be part of the workbook or the doc? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Grabs a seltzer and ponders: Did I provide enough examples in Module 3? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Attempts to take a nap and wonders: Is there a better way to design that checklist?! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🤦🏻‍♀️ It’s endless. But I’m crazy excited about the updates and can’t wait to share it all with past AND future members. I will 100% let you know the official relaunch date as soon as I know we can fulfill the commitment. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For now, just know we’re promising to make this website copywriting course + group program well worth the wait. 🙌🏼 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Image because TCH’s whole vibe was inspired by our trip to France and a visit to the Champagne region. I’m always dreaming about the day we can return. (provided via the one & only @maddiebroderick)
  • Recently, I've heard a lot of business owners talk about the struggle of finding their only-ness factor—or the thing they do differently than anyyyyone else. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ That concept sounds great in theory and sometimes you really are the *only* one who [insert your differentiator here]. But that kind of market leadership and innovation isn't the norm. That doesn't mean every other business should shut its doors and forget about trying. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I think this struggle is what leads to writer’s block and imposter syndrome because we think: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ugh, there's nothing I do that nobody else does, so I must not be any good. I should just quit. Why even bother. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But that’s so far from the truth. So here's my fix... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Worry less about crafting a message that feels revolutionary, and focus on developing one that *resonates* with your desired clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Because resonance acts as a catalyst for connection, which leads to factors like trust, desire, and taking action. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ya'll know I love looking up words in the dictionary so here's what it says for resonate / resonance: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🎼 to relate harmoniously; strike a chord 👂🏼 to respond as if by resonance 🔊 the quality in a sound of being deep, full, and reverberating ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🙌🏼 Um, are these not IDEAL outcomes to achieve with your brand’s communication?! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Relieve yourself of the task to be “the only...” and instead, harness the perspective that frames your work. How do you see things? What is it that you do particularly well to serve your clients? What excites you about what you offer? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your “competitors” may physically *do* something similar - but they simply don’t SEE things exactly like you do. So think about how you can cultivate and express your unique point of view. THAT’S the heart of your story. That’s what’s going to resonate—revolutionary or not. ⚡️
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    Recently, I've heard a lot of business owners talk about the struggle of finding their "only-ness" factor—or the thing they do differently than anyyyyone else. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ That concept sounds great in theory and sometimes you really are the *only* one who [insert your differentiator here]. But that kind of market leadership and innovation isn't the norm. That doesn't mean every other business should shut its doors and forget about trying. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I think this struggle is what leads to writer’s block and imposter syndrome because we think: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ "Ugh, there's nothing I do that nobody else does, so I must not be any good. I should just quit. Why even bother." ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But that’s so far from the truth. So here's my fix... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Worry less about crafting a message that feels revolutionary, and focus on developing one that *resonates* with your desired clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Because resonance acts as a catalyst for connection, which leads to factors like trust, desire, and taking action. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ya'll know I love looking up words in the dictionary so here's what it says for resonate / resonance: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🎼 to relate harmoniously; strike a chord 👂🏼 to respond as if by resonance 🔊 the quality in a sound of being deep, full, and reverberating ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🙌🏼 Um, are these not IDEAL outcomes to achieve with your brand’s communication?! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Relieve yourself of the task to be “the only...” and instead, harness the perspective that frames your work. How do you see things? What is it that you do particularly well to serve your clients? What excites you about what you offer? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your “competitors” may physically *do* something similar - but they simply don’t SEE things exactly like you do. So think about how you can cultivate and express your unique point of view. THAT’S the heart of your story. That’s what’s going to resonate—revolutionary or not. ⚡️
  • This statement, quote, line of genius, whatever you wanna call it is one of my favorites from Joanna Wiebe. It's a great one to memorize and keep in mind whenever you go to write or edit. Here's why: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When writing copy, you always want to be thinking about how you're creating clarity and *facilitating comprehension* with each line. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If there's a disconnect between lines or the sentences in a paragraph don't really build on one another, you need to move things around or fix your transitions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If there are phrases that feel flat, lackluster, or detract from the 'argument' you're building, they should get cut. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These little tweaks are the difference between creating resonance and desire through your copy...and creating noise. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When it just reads like a bunch of words put together, people start thinking about what they're going to make for dinner rather than effectively digesting your copy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It can be hard to self-edit but that's why reading it aloud or having someone else read through it for you can be so helpful. They can identify where a paragraph needs more, less, or different wording in order to convey the intended meaning. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Basically, your goal is to make every word and sentence count so that your audience finishes reading and feels 💡instead of 🤔. So say what you mean, mean what you say...(and edit away)! 👊🏼#canneverresistagoodrhyme
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    This statement, quote, line of genius, whatever you wanna call it is one of my favorites from Joanna Wiebe. It's a great one to memorize and keep in mind whenever you go to write or edit. Here's why: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When writing copy, you always want to be thinking about how you're creating clarity and *facilitating comprehension* with each line. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If there's a disconnect between lines or the sentences in a paragraph don't really build on one another, you need to move things around or fix your transitions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If there are phrases that feel flat, lackluster, or detract from the 'argument' you're building, they should get cut. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These little tweaks are the difference between creating resonance and desire through your copy...and creating noise. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When it just reads like a bunch of words put together, people start thinking about what they're going to make for dinner rather than effectively digesting your copy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It can be hard to self-edit but that's why reading it aloud or having someone else read through it for you can be so helpful. They can identify where a paragraph needs more, less, or different wording in order to convey the intended meaning. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Basically, your goal is to make every word and sentence count so that your audience finishes reading and feels 💡instead of 🤔. So say what you mean, mean what you say...(and edit away)! 👊🏼#canneverresistagoodrhyme
  • Many of our clients have heard me say this, but I often like to describe being a copywriter more like being an assembler. We listen with intention, read between the lines, gather data, conduct research, and marry creativity with being strategic. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Being a copywriter is developing something new from an amalgamation of things. Which is quickly becoming one of my most commonly used words but that's neither here nor there...🤪(Go ahead, say it out loud, I know you want to...) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As copywriters, we've done our job when we haven't just pulled a bunch of words out of a hat but rather, we've highlighted the best parts, cut what doesn't belong, and put all the right pieces together with purpose. (And to do it in a way that makes the various dots of your journey start to connect and yes, convert.) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *Literally*, I NERD OUT ON IT. Every little word. The formatting of our docs. What stays, what goes. I'm obsessed with trying to make it make sense—but not to the point where it loses those je ne sais quoi elements that bring the magic. ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Most of our days are spent double-digit pages deep inside of a Google Doc, but honestly, the time somehow FLIES. As they say, I think that's how you know you love what you do. 🤎 ⃗ Where my copy friends at? Do you agree?! ⃗ Non-copywriters: what's something you love about what you do? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷: @ariellelevyphoto
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    Many of our clients have heard me say this, but I often like to describe being a copywriter more like being an assembler. We listen with intention, read between the lines, gather data, conduct research, and marry creativity with being strategic. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Being a copywriter is developing something new from an "amalgamation" of things. Which is quickly becoming one of my most commonly used words but that's neither here nor there...🤪(Go ahead, say it out loud, I know you want to...) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As copywriters, we've done our job when we haven't just pulled a bunch of words out of a hat but rather, we've highlighted the best parts, cut what doesn't belong, and put all the right pieces together with purpose. (And to do it in a way that makes the various dots of your journey start to connect and yes, convert.) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *Literally*, I NERD OUT ON IT. Every little word. The formatting of our docs. What stays, what goes. I'm obsessed with trying to make it make sense—but not to the point where it loses those je ne sais quoi elements that bring the magic. ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Most of our days are spent double-digit pages deep inside of a Google Doc, but honestly, the time somehow FLIES. As they say, I think that's how you know you love what you do. 🤎 ⃗ Where my copy friends at? Do you agree?! ⃗ Non-copywriters: what's something you love about what you do? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷: @ariellelevyphoto