• My #1, BIGGEST tip for writing compelling, personality-driven, can't-get-enough, hung-on-each-word kind of conversion copy? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ...Wine. 🍷 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sorry not sorry if you did or didn't see that coming. 🤣 There's just something about the way a full pour really does get the copy juices flowing and throws off inhibitions juuust enough to help me think clearly - without all the second-guessing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The solution to feeling stuck with your words can be as simple as turning on a merry tune, uncorking a good bottle and letting your brain unwind. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I mean honestly, is there a better way to get your words flowing? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ CHEERS, friends.
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    My #1, BIGGEST tip for writing compelling, personality-driven, can't-get-enough, hung-on-each-word kind of conversion copy? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ...Wine. 🍷 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sorry not sorry if you did or didn't see that coming. 🤣 There's just something about the way a full pour really does get the copy juices flowing and throws off inhibitions juuust enough to help me think clearly - without all the second-guessing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The solution to feeling stuck with your words can be as simple as turning on a merry tune, uncorking a good bottle and letting your brain unwind. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I mean honestly, is there a better way to get your words flowing? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ CHEERS, friends.
  • A little something we include in *every* website copywriting project? A short brand bio statement in the FOOTER of your website. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Think of it as a bonus statement or a variation on your value proposition that lives in the HEADER of your website. Why do this?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A few reasons:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1) People scroll quickly. They may have read your value prop at the top, but it never hurts to restate it in order to cement comprehension and ensure they're crystal clear on what you do and who you do it for. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2) It basically gives you built-in SEO on each page as you're able to include critical keywords like "brand design studio for wellness brands...". ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3) A footer bio concisely highlights your positioning and the repetition of seeing it on each page makes it memorable. After all, it's been said that marketing is "an exercise in memorization". 🧠 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Even in copywriting, it's the little things. ✨
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    A little something we include in *every* website copywriting project? A short brand bio statement in the FOOTER of your website. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Think of it as a bonus statement or a variation on your value proposition that lives in the HEADER of your website. Why do this?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A few reasons:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1) People scroll quickly. They may have read your value prop at the top, but it never hurts to restate it in order to cement comprehension and ensure they're crystal clear on what you do and who you do it for. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2) It basically gives you built-in SEO on each page as you're able to include critical keywords like "brand design studio for wellness brands...". ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3) A footer bio concisely highlights your positioning and the repetition of seeing it on each page makes it memorable. After all, it's been said that marketing is "an exercise in memorization". 🧠 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Even in copywriting, it's the little things. ✨
  • Here's a few things we've studied, learned, and applied in writing copy for high-end and luxury brands: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Just as with writing copy for anyone or anything, you have to remain 'ruthlessly empathetic to your reader'. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - A luxury brand is about more than simply having a higher price tag. It's about ease. It's about leisure. It's about form and function. It's about thoughtfulness, hospitality, and consideration. That needs to be demonstrated and expressed throughout the copy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - A luxury brand is often one-step ahead because they intimately understand their audience. It's less about solving their 'problems' and more about meeting their needs and desires. A lot of copy is aspirational...but this is about actualization—*actually feeling yourself in the moment or experience that's being created.* ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - It possesses such a strong marriage between the copy and design, they feel inextricable. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - It relies on emotion but doesn't neglect the logical counterpart. (i.e. Paying $500-$1,000 more for a quality piece of furniture that will last a lifetime along with infinite more enjoyment is well worth the cost.) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - It doesn't hinge itself on comparison - but on distinction. Think of your favorite luxury brand...odds are you IMMEDIATELY thought of what makes it distinct. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - It focuses a little less on selling the *singular* product or service. Rather, it invites you into a unique lifestyle or perspective with memorable experiences. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The psychological truth of the matter is, we as humans buy into 'status' whether we want to believe we do or not. This isn't to be exploited but explored. Think to yourself: What makes you love the finer things you do?
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    Here's a few things we've studied, learned, and applied in writing copy for high-end and luxury brands: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Just as with writing copy for anyone or anything, you have to remain 'ruthlessly empathetic to your reader'. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - A luxury brand is about more than simply having a higher price tag. It's about ease. It's about leisure. It's about form and function. It's about thoughtfulness, hospitality, and consideration. That needs to be demonstrated and expressed throughout the copy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - A luxury brand is often one-step ahead because they intimately understand their audience. It's less about solving their 'problems' and more about meeting their needs and desires. A lot of copy is aspirational...but this is about actualization—*actually feeling yourself in the moment or experience that's being created.* ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - It possesses such a strong marriage between the copy and design, they feel inextricable. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - It relies on emotion but doesn't neglect the logical counterpart. (i.e. Paying $500-$1,000 more for a quality piece of furniture that will last a lifetime along with infinite more enjoyment is well worth the cost.) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - It doesn't hinge itself on comparison - but on distinction. Think of your favorite luxury brand...odds are you IMMEDIATELY thought of what makes it distinct. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - It focuses a little less on selling the *singular* product or service. Rather, it invites you into a unique lifestyle or perspective with memorable experiences. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The psychological truth of the matter is, we as humans buy into 'status' whether we want to believe we do or not. This isn't to be exploited but explored. Think to yourself: What makes you love the finer things you do?
  • Gooood morning! Went a little MIA last week but for good reason. Details on details and pictures to come! 😉 But first...I'll be jumping into a full inbox and working through stacks of client work—(sub a big pour of coffee for the rosé). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There's also a brand new, highly requested post on the blog, all about BRAND NAMING. With so many new businesses being created each day (yay!) and so many of them also being online, it can be a real challenge to come up with a brand name you love...and that's available. Get all of our brand naming steps, tips, and tricks over at copyuncorked.com/blog - or #linkinprofile. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Have a great Monday! 🌿
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    Gooood morning! Went a little MIA last week but for good reason. Details on details and pictures to come! 😉 But first...I'll be jumping into a full inbox and working through stacks of client work—(sub a big pour of coffee for the rosé). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There's also a brand new, highly requested post on the blog, all about BRAND NAMING. With so many new businesses being created each day (yay!) and so many of them also being online, it can be a real challenge to come up with a brand name you love...and that's available. Get all of our brand naming steps, tips, and tricks over at copyuncorked.com/blog - or #linkinprofile. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Have a great Monday! 🌿
  • Nothing makes you realize how much time is flying than realizing it's been 1 WHOLE YEAR with @kelsey_h_boland as part of the CU team. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Together we've accomplished a lottt in one year including refining and migrating systems, launching @thecopyhouse, writing content, executing a consistent client experience, tracking reports, and so much more. Along with project management + admin, Kels will also be assisting with projects as an Associate Copywriter this fall - which we're both super excited about! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So thank youuu Kelsey for all you do to support CU and for putting up with me for a full calendar year! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And to my fellow business owners - honestly, don't hesitate hiring someone for even a bucket of hours at a time. The role can always grow and evolve with your needs but this journey is a lot less lonely and way more rewarding when you don't try to do all of it alone. [#wordsformyownheart] If you have any specific questions about what's worked for us, drop 'em below and we'd be happy to share more in a future blog post, email, or IGTV! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Cheers! 🥂
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    Nothing makes you realize how much time is flying than realizing it's been 1 WHOLE YEAR with @kelsey_h_boland as part of the CU team. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Together we've accomplished a lottt in one year including refining and migrating systems, launching @thecopyhouse, writing content, executing a consistent client experience, tracking reports, and so much more. Along with project management + admin, Kels will also be assisting with projects as an Associate Copywriter this fall - which we're both super excited about! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So thank youuu Kelsey for all you do to support CU and for putting up with me for a full calendar year! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And to my fellow business owners - honestly, don't hesitate hiring someone for even a bucket of hours at a time. The role can always grow and evolve with your needs but this journey is a lot less lonely and way more rewarding when you don't try to do all of it alone. [#wordsformyownheart] If you have any specific questions about what's worked for us, drop 'em below and we'd be happy to share more in a future blog post, email, or IGTV! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Cheers! 🥂
  • 🙌🏼 Woww was it nice to take a long weekend - and now we're hitting the ground running on a super short week. We shared this CU Shop update with the #CopyCru last week but if you missed it, here's the jist... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We made a few tweaks to our popular email welcome sequence template including the addition of messaging prompts so you can first get clear on what you're trying to say before you decide the where and how. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It still includes the same 7-part sequence, ready to be customized to fit your brand + opt-in + offerings so you can welcome new subscribers and effectively nurture them to the sale. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Snag your copy at the link in our profile and get it written and ready for implementation in just 7 days - or less!
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    🙌🏼 Woww was it nice to take a long weekend - and now we're hitting the ground running on a super short week. We shared this CU Shop update with the #CopyCru last week but if you missed it, here's the jist... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We made a few tweaks to our popular email welcome sequence template including the addition of messaging prompts so you can first get clear on what you're trying to say before you decide the where and how. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It still includes the same 7-part sequence, ready to be customized to fit your brand + opt-in + offerings so you can welcome new subscribers and effectively nurture them to the sale. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Snag your copy at the link in our profile and get it written and ready for implementation in just 7 days - or less!