• You made it to the end of yet another #quarantined week so ohhh boy, do you deserve this. #TGIF...or not? Does Friday mean anything any more? - IDK. COVID-19. DIY. NASA. OMG. TBH. ...juust seeing how many acronyms I could list before it got weird. 😜 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ah yes! This caption had a point... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The first *monthly* edition of Weekend Wine & Words is hitting inboxes tomorrow morning and it’s a good one. Naturally, it’s quarantine-themed to help you navigate yet another weekend at home. I’m also sharing the top 4️⃣ ways CU is approaching this new reality. So make sure you join the #CopyCru by signing up at the link in our profile. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ‘Til then, I’m raising this one to you, friend! 💛
    87 3
    You made it to the end of yet another #quarantined week so ohhh boy, do you deserve this. #TGIF...or not? Does Friday mean anything any more? - IDK. COVID-19. DIY. NASA. OMG. TBH. ...juust seeing how many acronyms I could list before it got weird. 😜 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ah yes! This caption had a point... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The first *monthly* edition of Weekend Wine & Words is hitting inboxes tomorrow morning and it’s a good one. Naturally, it’s quarantine-themed to help you navigate yet another weekend at home. I’m also sharing the top 4️⃣ ways CU is approaching this new reality. So make sure you join the #CopyCru by signing up at the link in our profile. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ‘Til then, I’m raising this one to you, friend! 💛
  • Do you ever feel like every task in running an online business leads to...yet another task? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Yeaaa, you're not alone in that! Which is why we're here to take one of those big, daunting tasks off your plate. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Because choosing an email marketing provider and slapping an opt-in form on your website with Subscribe to my (non-existent) Newsletter! is the easy part. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What happens when you DO get new subscribers? Do they get the feeling they just signed up to a dead end? Or do they receive a warm welcome that invites them right in and provides the assurance they're in the right place? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let's ensure it's the latter... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Brand spankin' *NEW* to the CU Shop is the highly requested Email Welcome Sequence Template. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ HERE'S WHAT'S INSIDE: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ◦ A 7-email sequence (via Google Docs) to effectively onboard new subscribers after they’ve just signed up for your shiny new freebie. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ◦ A bold, tantalizing blend of delivering value and making an offer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ◦ A well-aged tasted, and approved framework for showing up in your subscriber’s inbox...(and not getting kicked out) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ◦ A perfect balance of sample copy and guided-fill-in-the-blanks so you’re clear on what to write where ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ◦ A few best practices for making the most out of your template because well, we heart efficiency. ❤️ Sip, sip! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Get the rest of the product details via the link in our profile or visit copyuncorked.com/shop. Then grab a glass and get writing already! 🍷
    54 4
    Do you ever feel like every task in running an online business leads to...yet another task? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Yeaaa, you're not alone in that! Which is why we're here to take one of those big, daunting tasks off your plate. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Because choosing an email marketing provider and slapping an opt-in form on your website with Subscribe to my (non-existent) Newsletter! is the easy part. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What happens when you DO get new subscribers? Do they get the feeling they just signed up to a dead end? Or do they receive a warm welcome that invites them right in and provides the assurance they're in the right place? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let's ensure it's the latter... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Brand spankin' *NEW* to the CU Shop is the highly requested Email Welcome Sequence Template. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ HERE'S WHAT'S INSIDE: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ◦ A 7-email sequence (via Google Docs) to effectively onboard new subscribers after they’ve just signed up for your shiny new freebie. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ◦ A bold, tantalizing blend of delivering value and making an offer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ◦ A well-aged tasted, and approved framework for showing up in your subscriber’s inbox...(and not getting kicked out) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ◦ A perfect balance of sample copy and guided-fill-in-the-blanks so you’re clear on what to write where ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ◦ A few best practices for making the most out of your template because well, we heart efficiency. ❤️ Sip, sip! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Get the rest of the product details via the link in our profile or visit copyuncorked.com/shop. Then grab a glass and get writing already! 🍷
  • I almost feel bad admitting this 😬, but somewhere along the way I've become more and more of a night owl. Blame it on the COVID craziness, distractions during the day, whatever you want, but there's something about the hours between 9pm and midnight that I can get cookin' on a writing project. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's like everything in my mind finally stops swirling around to the tune of but you need to do this...and don't forget this...oh, did you get back to....wait, are there clothes in the washer?...make sure you workout...call your mom back!...finish that email sequence! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Phew. It's exhausting. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I think this night-owl thing might also have evolved from when I was still working my full-time job at a marketing agency. I'd come home from an already full day of work, make dinner, sip some wine (one of many reasons I arrived at the name Copy Uncorked) and get in the flow of client work part 2. It was then that everything felt still. Clear. Fluid. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Since so many things are in flux right now, I'm letting it be what it is and exploring this pattern a little bit more, alongside an extra pour of much-needed coffee. Do you find you have rhythms, patterns, or windows of times you feel you're most creative? Are you team 🐦 early bird, 🦉 night owl, orrr neither?
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    I almost feel bad admitting this 😬, but somewhere along the way I've become more and more of a night owl. Blame it on the COVID craziness, distractions during the day, whatever you want, but there's something about the hours between 9pm and midnight that I can get cookin' on a writing project. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's like everything in my mind finally stops swirling around to the tune of but you need to do this...and don't forget this...oh, did you get back to....wait, are there clothes in the washer?...make sure you workout...call your mom back!...finish that email sequence! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Phew. It's exhausting. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I think this night-owl thing might also have evolved from when I was still working my full-time job at a marketing agency. I'd come home from an already full day of work, make dinner, sip some wine (one of many reasons I arrived at the name Copy Uncorked) and get in the flow of client work part 2. It was then that everything felt still. Clear. Fluid. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Since so many things are in flux right now, I'm letting it be what it is and exploring this pattern a little bit more, alongside an extra pour of much-needed coffee. Do you find you have rhythms, patterns, or windows of times you feel you're most creative? Are you team 🐦 early bird, 🦉 night owl, orrr neither?
  • Note: This isn't their official launch, buttt @spiritandspear is coming soon and we couldn't be more excited about it. Not only does this husband & wife coaching duo have an incredibly gifted dynamic going on, but this project has brought together copy & web design customizations by CU, this airy 'n beautiful template by @tonicsiteshop, and don't get me started on the branding by @dropcapdesign. (Soo good!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Stay tuned for the full site launch BUT FIRST, go grab your free guide to social distancing with tips for staying as healthy (and sane) as possible at home. Find it at spiritandspear.com. ✨🍴💪🏼
    92 12
    Note: This isn't their official launch, buttt @spiritandspear is coming soon and we couldn't be more excited about it. Not only does this husband & wife coaching duo have an incredibly gifted dynamic going on, but this project has brought together copy & web design customizations by CU, this airy 'n beautiful template by @tonicsiteshop, and don't get me started on the branding by @dropcapdesign. (Soo good!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Stay tuned for the full site launch BUT FIRST, go grab your free guide to social distancing with tips for staying as healthy (and sane) as possible at home. Find it at spiritandspear.com. ✨🍴💪🏼
  • Obviously, we are not frolicking through Town Center right now, but we can pretend...or dream... Anyhow, last week, we put up a poll on our Story about copywriting templates. It was super helpful to gather your input, and we've been hard at work on delivering the first one. 🙌🏼SO, drum roll, please... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Coming soon is the much asked about EMAIL WELCOME SEQUENCE. 💫 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ [Many of you also stated that you wanted a sales-driven template, so fear not, that one is in the works, too.] ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This first template will be hitting the CU Shop within about a week. It could be a great time for you to finally put a welcome sequence in place to boost the know, like, trust factor with your new subscribers. (We know you've been meaning to do it for ohhh...forever.) Now you can easily DIY it for a fraction of the cost of our done-for-you option. Tada! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🥂AND, we're giving a copy of it away in exchange for some valuable feedback! So if you: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ a) need an email welcome sequence b) you're a service-based business owner (bonus if you have at least one digital product, or have one in the works) c) you're willing to work through it and share your feedback with us ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Then comment below & tag 1 biz friend! ✨One person will randomly be selected. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the meantime, we'll be shining it up for you!
    98 16
    Obviously, we are not frolicking through Town Center right now, but we can pretend...or dream... Anyhow, last week, we put up a poll on our Story about copywriting templates. It was super helpful to gather your input, and we've been hard at work on delivering the first one. 🙌🏼SO, drum roll, please... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Coming soon is the much asked about EMAIL WELCOME SEQUENCE. 💫 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ [Many of you also stated that you wanted a sales-driven template, so fear not, that one is in the works, too.] ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This first template will be hitting the CU Shop within about a week. It could be a great time for you to finally put a welcome sequence in place to boost the know, like, trust factor with your new subscribers. (We know you've been meaning to do it for ohhh...forever.) Now you can easily DIY it for a fraction of the cost of our done-for-you option. Tada! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🥂AND, we're giving a copy of it away in exchange for some valuable feedback! So if you: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ a) need an email welcome sequence b) you're a service-based business owner (bonus if you have at least one digital product, or have one in the works) c) you're willing to work through it and share your feedback with us ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Then comment below & tag 1 biz friend! ✨One person will randomly be selected. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the meantime, we'll be shining it up for you!
  • Finding your voice or knowing how to write in your brand voice is a ridiculously popular topic and rightfully so. There are tons of quizzes (our wine quiz included!) that give you a fun voice descriptor like fun, friendly, wise, or helpful. Yet many of us are still left wondering how to carry it out. We start to question if our voice stands out, stacks up, orrr...if it's still M.I.A. 🤔 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Which is why I think it's important to raise the question: Do you know what components go into creating voice? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let's break it down. Voice within the written word is made up of: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - diction (the words or vocabulary you use) - phrasing - punctuation (... - !! . ; [ ] { } // *) - emojis ( 😏🤠 :) ☠️🍻🦄🌸💕) - formatting - sentence length (long & eloquent? or short & direct?) - linguistic devices (rhyming, alliteration, meter) - cadence (or inflection; how it sounds and flows) - energy & emotion (timid, bold, confident, assertive, etc.) - authenticity (is it forced? does it sound & feel natural?) ... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When we look at this list we can start to see how voice is a bit more granular than we may have realized and that's a GOOD thing. There's more room for you to play and explore and notice the way you string words together. Enhancing voice can also happen in the editing stage, so don't let the intimidation of it keep you from writing. Get the core of your message written down. THEN comb back over to it to see where and how you can tweak the above components until it FEELS true to you and your brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You don't find your brand voice as if it was missing. You cultivate it with practice upon practice until it's made perfect. ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ P.S. - Need a starting point? Take the CU Wine Quiz at the link in our profile to find our which varietal your brand would be...and what that says about your messaging and voice! 🍷
    64 8
    Finding your voice or knowing how to write in your brand voice is a ridiculously popular topic and rightfully so. There are tons of quizzes (our wine quiz included!) that give you a fun voice descriptor like fun, friendly, wise, or helpful. Yet many of us are still left wondering how to carry it out. We start to question if our voice stands out, stacks up, orrr...if it's still M.I.A. 🤔 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Which is why I think it's important to raise the question: Do you know what components go into creating voice? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let's break it down. Voice within the written word is made up of: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - diction (the words or vocabulary you use) - phrasing - punctuation (... - !! . ; [ ] { } // *) - emojis ( 😏🤠 :) ☠️🍻🦄🌸💕) - formatting - sentence length (long & eloquent? or short & direct?) - linguistic devices (rhyming, alliteration, meter) - cadence (or inflection; how it sounds and flows) - energy & emotion (timid, bold, confident, assertive, etc.) - authenticity (is it forced? does it sound & feel natural?) ... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When we look at this list we can start to see how voice is a bit more granular than we may have realized and that's a GOOD thing. There's more room for you to play and explore and notice the way you string words together. Enhancing voice can also happen in the editing stage, so don't let the intimidation of it keep you from writing. Get the core of your message written down. THEN comb back over to it to see where and how you can tweak the above components until it FEELS true to you and your brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You don't find your brand voice as if it was missing. You cultivate it with practice upon practice until it's made perfect. ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ P.S. - Need a starting point? Take the CU Wine Quiz at the link in our profile to find our which varietal your brand would be...and what that says about your messaging and voice! 🍷