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It's a new month, and that means some new topics to pin around! 🎉 . This year is a little off-kilter in some ways because trends are a little different than normal (like everything else, ammiright?!) . Christmas is heavily being searched way early this year, so get your holiday season content ready and promoted on Pinterest to help drive traffic and show up in search results when people are smack dab in the middle of planning season! . Fitness is still strong for search traffic on Pinterest, and lots of people are taking advantage of the great outdoors. Some people will be starting to think about Fall and Winter fitness inside and outside, so helping them tap into new ideas will be a win-win. . Heading into Fall we always see a strong trend toward Fall fashion, homeschooling, back to school, and kids activities (and kids lunches), so be sure to lean into these when it's a good fit for your brand. . September is also a natural organizational time of the year, with many people hitting the reset button to get routines back in shape after Summer. . What topics will you be creating content around this month? Share your topics in the comments below, so we can cheer you on!
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In Facebook ads there are 2 metrics that confuse the heck out of most people: purchases and unique purchases. So, let's set the record straight about what these metrics mean: . Unique purchases are the estimated number of people who completed at least one purchase after seeing an ad. The metric counts people, not actions. It is based on events recorded through your use of Facebook's Business Tools, like the FB pixel. . Website purchases are the number of purchase events tracked by the pixel on your website and attributed to your ads. If you have a purchase standard event implemented on your website, this metric counts when the Facebook pixel tracks that event, attributed to your ads. . So, if you have a purchase pixel on your post-purchase page, and Person A visits it twice, purchasing only once, you will see 1 unique purchase and 2 website purchases. This is because one person completed at least one actual purchase and made the purchase pixel fire 2 times. . This is why we recommend people not give their purchasers a reason to want to visit the post-purchase page more than once, to help prevent triggering pixel fires that can throw off ad data. . Facebook also had several issues with advertising data reporting in the month of July, throwing off ad metrics in many accounts, and some issues are still ongoing. Because of the issues and for good practice, it's a good idea to recheck your FB pixel flow in funnels to make sure there aren't any duplicate events firing, which could throw off results and even ad optimization. . We recommend viewing both unique purchases and website purchases and comparing both numbers to your actual purchase data to verify the transactions with the ad results. This will help spot any differences and possible errors in reporting.
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🗓️ It's a new month, and that means it's an awesome time to kickstart a new mindset, new goals, a new attitude, and a new focus! . Our lives feel so uncertain these days, but we are strong enough to keep putting one foot in front of the other, even if it's just to take a break and have fun. . To help hit the reset button and start August off refreshed and refocused, speak it out loud, and write these affirmations in BOLD somewhere you can see them every single day: . “This month I choose happiness, joy, and fun.” “I AM STRONG.” “I am capable of amazing things.” “I CAN.” “I am worth it.” "I AM SMART." “I am so freaking TOUGH.” "I AM BEAUTIFUL." . "I CAN DO THIS." . Save this post for later when you need a reminder. ❤️ . You've got this, and we're here to help you through.
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Again and again, we see bloggers and biz owners neglecting a SUPER important aspect of their Pinterest strategy. . It isn't: . ❌ how many Pins you save a day . ❌ the hashtags you borrowed from IG or Twitter . ❌ the number of Pinterest boards you have . ❌ OR the number of group boards or Tailwind Tribes you’re part of . The best investment you can make RIGHT NOW for your Pinterest marketing game (in our humble opinion) is KEYWORDS. . This isn't a secret or even something all shiny and new, but there are 6 key locations you should be using your Pinterest keywords. . Ready to find out what those 6 locations are? Keep reading! . 1. Your Pinterest profile description . 2. Pin titles . 3. Pin descriptions . 4. Pinterest board descriptions . 5. The title of each Pinterest board . 6. And last but not least -- Pin hashtags -- We recommend you add no more than 20 hashtags per Pin. It’s best to be objective and use hashtags that make sense and are relevant to the Pin. . The common thread with all of these locations? SEARCH ability. . The key thing to remember here -- you’ve gotta make your content FINDABLE or Pinterest is going to leave you behind. 🏎️💨 . So many business owners neglect using keywords in each of these 6 locations and it breaks our hearts! All that traffic lost, for such a quick and easy thing to update. . Today, we’re holding you accountable to get your Pinterest keywords updated! . Your homework is to go to your Pinterest profile and make sure you’re using at least 3-5 keywords in each of these 5 locations on Pinterest. . If you’re not sure what your keywords are, grab a copy of the Pinterest audit checklist and strategy workbook (link in bio @shesgotvision ) and do a little research to get clear on that. Then, dive in and update your profile and Pins with keywords. . Once you’ve completed your homework, take a screenshot of your updated Pinterest profile, post it on Instagram stories, and tag us @shesgotvision so we can cheer you on! . You’ve got this!! . Vanessa & Terrica
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July isn't over yet! If you're feeling stuck for ideas on what content to create or pin on Pinterest let's talk a bit about what people are pinning right now and into August: . Summer is prime time for people to beat the heat. Sharing your ideas and solutions for how to cool off will help your audience solve a problem they're experiencing right now. . With all this COVID craziness, people are looking to vacation at home or close to home, so staycation ideas are prime searches this summer. . There's also people who are taking advantage of exploring their own backyard, so camping ideas and solutions are still in demand among the avid and new camping crowd. . Parents have tough decisions ahead of them this year, so both back to school and homeschooling are big topics parents are looking into right now. . And peaking WAY early this year is the demand for Christmas ideas and projects.
