We've been having a lot of conversations with people in groups about Pinterest and how to get the results you want to see for your business. The funny thing is we've NEVER used hacks, or short-term tricks to grow or achieve a goal. We're in it for the long-game. With a solid marketing foundation and a strategy that works for our unique needs, Pinterest is still the number 1 driver of traffic to our websites. And we packed all the goodness of how to make that happen into our Pinterest course, Pinning for Business (send us a DM if you're interested). In fact, before Terrica and I were partnered up, Terrica wanted to know how to leverage Pinterest as a designer. So, I hooked her up with Pinning for Business, and answered her questions as she started to figure out what would work best for her. You know what happened? Her numbers started to go up. Her saves went up. Her website visits went up. Growth happened. Neither of our strategies or processes for Pinterest are complicated, but we made sure they work for our needs (and of course, our audience's interests and needs). And you should make sure what you're doing on Pinterest works for you and your audience too. Pinterest is made for search-ability. You don't need to pin a ton for it to work. You just need to know your audience well enough to know what they're looking for and then make content that fits that need. We can help! You don't need to swim around feeling lost like Nemo. 
On Fridays, we celebrate the little wins with our fave bevvies to keep us motivated and realizing that every little step matters. Entrepreneurship isn't this straight line where you put one foot in front of the other, take step a to b, and voila your goals are achieved. Heck, girl, life isn't like that! We do our best to keep going and sometimes it feels hard. We've had YEARS full of hard. But staying optimistic, and focused on the big picture while taking action has helped us to get where we are today. And it'll help get us where we're going! To give you some perspective, we broke down a comparison of the last few quarters and were like, wow, we increased revenue 237% and reduced expenses 19% - that's awesome! But when we stepped even further back and looked at Feb 2020 to Feb 2021, revenue increased 901.23% and overall we've been able to reduce expenses month after month by refining our processes and systems. The difference a year can make is really astonishing! From 2019 to 2020, we had crazy fluctuations up and down too -- and the best step we've taken is being in the right headspace to pivot, and keep refining what we do and how we do it. It's the same process we use to help clients refine and look at their business and marketing foundation! We believe marketing and systems can be simple, and making them simple makes them MORE effective in most cases. But the experience matters - without a good experience our clients wouldn't keep using our DFY marketing & branding services - and we keep refining that to make it better and better too! So, when you're thinking how can I grow more over the next year, ask yourself "how can I make sure I'm delivering a great customer experience?" And "when I look at my numbers, what do I see?" You have the ability to grow this year. You have everything you need to show up in a way that feels really damn good to you. And we know you CAN do this. We can't wait to see you shine! 
Pricing your products or services can feel a little weird sometimes. It can feel hard to figure out how to price your offer. But it doesn't have to be! Don't just choose some random number, or even the price you see on a competitor's offer. Why? People buy products based on subjective value, not objective price. If they can see the unique value the product or service offers them, how it will change their life for the better and help them to overcome major issues they’re facing, they will buy it. When you hear the objection that the price is too high, this actually means they don’t yet realize the unique value the product or service offers them. So, focus on communicating that unique value to them, so that they fully understand it and the objection may go away. P.S. Save this post for reference later! 
In running your business, you’ll make sales, but more often than not, you’ll get a “no” at first. This is what every salesperson fears, but there’s no reason to fear it. 👉 In fact, it offers valuable information. 🙌 Fun fact: You can learn more about your potential customer’s psychology from their “no” than from their “yes.” Pro Tip: Find out why they’re not interested at this time and you’ll gain a better understanding of how they think and feel! This information will help you strengthen your offer while understanding your potential customer's psychology even better. Do you get a lot of "no" objections when you offer your digital products, courses, or services? 👇 Share your experience with us in the comments. 
Digital product creators and course creators often ask us what the journey to revenue growth looks like. So, we're laying out the foundation that will help you reach your revenue goals: 1. You need a brand that will connect with your audience. 2. Your offer needs to be solid, based on market research and what your audience wants. 3. Your delivery and marketing need to have a system that is automated. You can't build a scalable business by doing everything manually. 4. You can't do it all yourself all the time - you need to build a team as you scale and grow. Where are you at in building your business foundation? Is there anything you're struggling with? Let us know in the comments!