i wish you could see yourself through someone else’s eyes. the potential you don’t see. the talent you don’t see. the beauty you don’t see. the impact you don’t see. the magic you don’t see. if there’s one thing i’ve learned in life, it’s this: your most accurate depiction is reflected in the eyes of those who know you best. everything about your humanity is absolute magic. ✨ love you lots. xx 
I’d be lying if I said it’s been a hard week. Heck, I’d be lying if I said it’s been a hard month. The last few months have been... brutal. As much as I love & rave about entrepreneurship, some seasons aren’t sugarcoat-able. Some seasons are just really freaking hard. I’m tearing up as I type this, but it’s important to share the hard parts of this journey also. Business isn’t always rainbows & butterflies, though that’d be nice. Tonight, I feel discouraged, overwhelmed & overlooked. If anything, I hope this gives you permission to name your own feelings. Tonight we cry. Tomorrow? We conquer. 👑 It’s okay if your plate is full & your load is heavy. There’s still rest available to you. Color palette bc I’m proud of it! 🥰 Sending love & lots of light. xo 
can’t talk right now, i’m doing dog mom 💩 📷 @arisa_yoon 
...how’s your execution game? I’m working on getting better at EXECUTING all of my ideas because, well, ideas don’t make money 🤣🙌🏼 
ignoring the fact that he’s crying his freakin’ head off in his crate right now to say it’s been the best 4 days with my sweet, sleepy, & spotted 10-week-old. jac’s not the only one with heart eyes around here. i’ll love you forever, floofer! 🐶❣️ 
Do YOU trust a stranger who slides into your DMs trying to sell you on a product or service? 🥴 (If you’re still doing this... please stop) 81% of consumers say they need to TRUST a brand in order to buy from them. THIS is the importance of branding: establishing trust through consistency. In your service. In your communication. In your identity. In your work. Consistency = credibility 💥 
Everyone in Clubhouse today wanted to know if they should incorporate personal aspects of who they are into their brand. To that I always answer: A RESOUNDING YES. In order for someone to trust you, they NEED to know you. This is why the people you know are always your warmest audience: they know you & they trust you! Can I encourage you to show up? To show your face? To get personal on your social media platforms? I’m a brand & web designer. I’m passionate about leveraging the power of instagram & love teaching other entrepreneurs how to build a community of people who are ready to buy from them. I started my entrepreneurial journey painting toms on etsy. I learned what it truly meant to run a business as a calligrapher in the wedding industry. & I eventually found my way to where I was always meant to be: empowering other biz owners in their visual identities. But. I was also raised by high school sweethearts. I am a middle child who found my role in mediating between my siblings. That cultivated a serious peacemaker in me & my spirit. I hate cilantro. It’s absolutely disgusting & the smell will make me gag. I’m not bougie, but I value aesthetics. I was raised in the church & have really been on a journey of discovering who Jesus is outside of religiosity. I’m the happiest when I have a cafe con leche in one hand & a pastelito in the other. I am passionate about non-toxic living. Breakfast is an event I look forward to every morning. If a butterfly is in sight, I’m like a child on Christmas. I think they are fascinatingly beautiful. I thought I was an enneagram 2 but actually might be an 8… cue identity crisis. I’m figuring it out loollll. I’m a MAJOR empath & will cry if you cry. I’m Jess. I’m so much more than just a business owner. & so are you. 🧡 
PAY ATTENTION TO THE CONTENT THAT IS RESONATING 👀 You need to focus on creating “ME TOO” content, but you can’t provide value without first assessing the need. One of the most frequent questions I get asked is, “what kind of content do I create?” We tend to overcomplicate this. The secret? ASK YOUR AUDIENCE. (ever heard of market research? 😅) Instagram is no longer about pretty pictures & an aesthetic feed (though my designer heart can’t kick it, ain’t gon lie 🤣). It’s about the VALUE you are bringing. 5 easy steps to creating “me too” content that resonates with your people 01. Market research 02. Create the content your audience asks for 03. Evaluate your insights 04. Re-create the content that is performing well 05. Re-evaluate the content that is underperforming Content creation made easy. Wiiiink 🧡 
You want the dream. But you have to want it more than you’re afraid of it. -their opinions -the risk -the possibility of failure -the unknown Your fears are valid, but they’re not worth the DREAM. Get after it 💘 
A year ago, a friend asked me to speak on instagram strategy at our local @risingtidesociety meeting. I hate public speaking. Like, haaaate it. So my natural inclination was to say no. To think of every excuse I could possibly give her (& myself😂) as to why I’d have to politely decline. But 2020 was the year I promised myself I would make myself uncomfortable. It was the year I promised to put my business before my comfort zone. So through sweaty palms & shaky hands, I committed. I prepared my talk on a flight back home the day before I had to give it, rehearsed it twice, & prayed I wouldn’t cry when I got on stage. Once I got past the nerves & shaky voice, I found myself kinda crushing it? I kept the audience laughing at least, so that was a win in my book 🤪🌸 I knew I had a lot of value to offer when it came to instagram strategy but what I didn’t realize was that this talk would eventually lead to creating a an instagram course that would generate multiple 5-figures in the first week of its launch 🤯💸✨ I harnessed my talents, created a new income stream in my business & helped 125+ business owners learn how to leverage the power of instagram in THEIR businesses. ALL BECAUSE? I stepped out of my comfort zone. I’m telling you... it’s where the magic happens. ✨ So tell me... what’s waiting for you on the other side of YOUR comfort zone? I want to cheer you on!👇🏼👇🏼