Just a reminder that we all start somewhere. It's so easy for me to get caught up in perfectionism: where others see beautiful artwork, I see a mess of shortcomings, should-haves, and could-have-been-betters. But I'm slowly learning to embrace that inner critic (where my Enneagram Ones at? 🙋🏼♀️). It's not always a voice that I need to stuff down or eradicate. It's actually a tool I can use to evaluate my skillset and strive for improvement. When I get caught up in perfectionism or comparison, sometimes it helps to take a look back at where I started. I may feel like there's still a lot to learn... but holy cow I've come a long way. Swipe to see a photo of one of my early lettering attempts (complete with a tacky boho instagram filter, obviously). 😬 It's not good, y'all. But it's where I started. And it was part of the journey that led me here. At the time, my grandfather had just died. I'd never experienced loss or grief before. I didn't know how to process it... so I started lettering. I filled up journal after journal with quotes—anything to keep my hands and mind busy. That first sketch probably took me a couple of hours. 😂 Today, I loosely lettered this quote while waiting for my computer to install updates... maybe 5 minutes total. Today's lettering is far from perfect... but I've come to appreciate it as part of the journey, just like my early work was. Creating is the only path to improvement. 💫 All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. – Ira Glass #goodtypetuesday
Still so in love with this little custom badge shape. It's the tiny things, when all tied together, that create a cohesive and high-end experience.⠀ ⠀ Think about the last time you visited a high-end hotel or restaurant. What makes it so luxurious? Sure, it's the impeccable service and curated atmosphere. But it's also the finer branded details: the hotel's monogram in a tiled floor pattern or embroidered on fluffy robes... or a restaurant's logo engraved on a wine glass. It's the little things that make you feel like you're getting a tailored experience.⠀ ⠀ So what can you do to provide that for your own clients? How can you create cohesion across every touchpoint of your brand?⠀ ⠀ Customize your welcome guide. Use your brand icon as a sticker on your packaging. Tuck your badge into the footer of your website, or your email signature. Print custom thank you notes, or envelope liners with your brand pattern. The possibilities are endless.⠀ ⠀ It's not about emblazoning your logo everywhere, but instead tucking little brand surprises throughout the client experience. Plant these little a-ha! moments for your clients—helping them connect the dots of an intentional brand experience.⠀ ⠀ P.S. Behind the scenes, I'm working on another sophisticated brand for a fellow calligrapher! And I'm also putting the finishing touches on a super fun and colorful brand packed with personality to make you smile! I can't wait to share more!⠀ ⠀ Brand Client // @ivoryandvineeventco⠀ Photography // @stephaniebrazzle
For ten years today, you have loved me. You have taught me what it means to be truly seen—and wholly loved in all my imperfections. My story is as much yours as it is my own. Our life experiences are woven together in a shared memory of growing up... a journey of learning who we are in each season and pursuing who we want to be in the next. ⠀ Then, you were my first love. Fifteen and naive and still figuring out so much about the world... but head-over-heels for each other. I still remember the thrill of holding your hand. Now, you are my husband. My partner. My protector and my support... my best friend. You challenge me, inspire me, and love me in a way far beyond anything I could have imagined then. Now, the touch of your hand is as familiar to me as my own heartbeat. I'm still head-over-heels for you. ⠀ In ten years, you have become the place that I call home. You have loved me through grief and heartache and loss. You have loved me through life's most joyous moments. You have celebrated every milestone with me, comforted every fear, and made me laugh every day for a decade. These ten years hold innumerable memories... But the constant is this: Christ's love for us, and the way you mirror His love for me. I loved you for who you were at fifteen. I love you for who you are now. I love you for everything you have yet to be. It is my deepest honor to be your first love and your last. How thankful I am for ten years of being loved by you. ❤ You're my everything.
Not over these delicate details for @ivoryandvineeventco!⠀ ⠀ Of course, a strategically crafted logo is important... but my goal is always to help clients walk away with a full brand toolkit.⠀ ⠀ Karli chose instagram story highlights as an additional collateral design for her brand... and I'm in love with the result! 😍 It's custom touches like these that are guaranteed to make an impression on your audience. 👌