Just a little note to say... small dreams are good too. 💫 I think it's easy to get caught up in the race to achieve more and more. More what? Success? Clients? Followers? Money? How about more laughter? More contentment? More cooking together, more walks in the sunshine, or more interesting conversations? More memories with the people you love? I recently asked my husband: If money was no object, where in the world would you want to live? He pondered for a minute and then said, I don't know, maybe like... Euless? Somewhere with some land and a comfortable home. Plenty of sunsets and maybe some goats. I had to laugh because his answer was nothing like mine: but his sounded so much better than any grand adventure I'd imagined. Can we learn to appreciate the little things? Can we consider dreams that might actually be within reach? Just because a dream is achievable doesn't mean it's unworthy. 💕 It's good to stretch ourselves... but we shouldn't feel pressure to always be chasing the next thing. As my friend @laylee_emadi recently reminded me: we all seem to be running this race... but where's the finish line? Spoiler alert: there isn't one. Never will we say, NOW I've made it. That's it. Done. I've achieved it all. We have to pursue dreams that also enrich our lives along the way—not dreams that will only make us happy at some elusive future date... a mirage of a finish line. I hope to have a business that supports my life; not a life to support my business. How about you? Cheers to dreams big AND small... because sometimes the smaller ones are worth noting. 🥂
And now for something completely different: a fiercely feminine website design for Monro: Fashion + Lifestyle. Stylish and contemporary, this website is designed to inspire bold confidence and effortless style. Your website design is about speaking to your ideal client: it won't attract everybody... but it will attract the right people! 👊 Monro is infused with girlboss personality and casual copywriting that feels totally relatable their specific audience. So who are YOU speaking to on your website? Who do you want to attract? Sometimes, the process of elimination is a helpful way to approach brand voice: are there groups of people who are not a good fit for your services? Know that it's okay to let them go—you can't be everything to everybody. Visit the blog to see the full site! ✨
To me, building a brand is almost like creating a gourmet recipe. We seek inspiration and flavor cues from the world around us. 🍽️ We take mental note of typographic history, cultural influences, interesting patterns... and we dream up ways to combine them into one cohesive dish, a menu-worthy composition thoughtfully crafted to impress every guest at your table. The whole dish is built around one primary flavor: your logo design. Something simple and versatile... but when we add the other ingredients, it really starts to sing. You don't want to overcomplicate it... but you don't want to let the dish fall flat. The complementing elements add color and texture to your plate—ultimately resulting in a creative, unique combination of design elements that leaves a lasting impression. Or maybe I've just been watching too many food documentaries on Netflix lately? 🤷♀️ . Let's be thoughtful about your flavor/design elements. Let's build brands that invite your audience to your table: irresistible recipes that make your clients feel welcomed and inspired.
Have you visited the blog to see this freshly launched website? The online home for @beautiful_event_rentals just got a clean facelift to complement their new brand design. Visit my blog to see more, and then tell me: what's your favorite part of the new site?!