We recently wrapped up this minimalist brand for a local interior designer, and I can't wait to see how the new look is going to elevate their business! 😍 Two talented ladies started this interior design business together in 2014—and it took off quickly! They started booking clients and curating stunning spaces in homes across Dallas. As their business grew, they reached a point where their offerings had outgrown their original logo design. Anyone else feel this way? 🙋It's okay if you do! Many of my clients come to me in this season of growth: you've elevated your services... but your brand doesn't reflect the high-end experience you now provide for your clients. Your brand is what makes the first impression of your business to potential clients. Is it impressing them? Does it communicate the level of experience you offer? If not, let's talk! I believe an intentional brand design can start the conversation with your ideal client—so let's make that first impression a memorable one. ... the final step for this project? We handed over the brand files to Kelsey at @designbybloom so she can bring everything to life with a polished and personalized website template! Once their online home is ready to launch, we'll be sharing the full brand reveal... so come back soon!
What's on your reading list lately? As a creative entrepreneur, I think it's so important to seek out new and interesting reading material—both within our industry, and outside of it. Why is reading so essential to our creativity? Because it forces us to engage and imagine. We live in a visual world—a world of constant sensory stimulation. How many images have you already seen today? How many video clips? Information is neatly packaged and fed to us in a constant and calculated manner. Content is already interpreted for us—in fact, it's usually designed to be as convenient and consumable as possible. We don't have to decode or analyze or expand or think critically. Our minds really don't have to do any work, if we don't choose to engage on a deeper level. It's unfortunate to think that our brains rarely have the opportunity to practice pure visualization or imagination. And that's why a good book is so important. It's more than a cozy corner of our day, complemented by sunlight and earl grey. It's an opportunity to engage our minds: to consider ideas and synthesize information in a thoughtful and imaginative way. So pick up a new read, and carve out fifteen minutes to let your mind wander through its pages... whether it's business tips, fun fiction reads, or a murder mystery. Reading gets our eyes off our screens and our minds off our work; it opens the door for inspiration, restoration, and new ideas. I hope that within those pages, you can find a refreshed sense of creative thinking. And if you're looking for new reading material... hop on over to my blog! I've got a list of my must-read books for creative entrepreneurs all lined up for you. Let me know if you've read any, or which ones you're looking forward to! Happy reading!
Luxurious details and elegant design 👌I'm not currently accepting new wedding clients, but it feels like a crime not to share this gorgeous collaboration, recently featured on @stylemepretty! Visit the blog to see all the beautiful details that @ivoryandvineeventco, @stephaniebrazzle, and @somethingprettyfloral dreamed up at @theolanatx! Photography // @stephaniebrazzle Venue // @theolanatx @waltersweddingestates Floral Design // @somethingprettyfloral Hair and Makeup // @maiteemiles Gown // @
Shoes // @bellabelleshoes Tux // @theblacktux Rentals // @
@latavolalinen Stationery // @sarahann_design Transportation // @bluediamondlimousines_of_tx
Falling in love all over again with this type arrangement. 😍 This is why I'm such an advocate for variations and submarks. This delicate arrangement wouldn't work as a primary logo, but it has a sense of elegance and finesse that really contributes to the brand overall. Marks like these keep a brand looking cohesive, yet visually surprising. It allows you to weave common threads throughout your website and print collateral, without feeling overly repetitive. Do you ever feel like you're just plastering your logo all over everything? (We've all been there! 🙋) I think we have to be intentional about repetition: is it thoughtfully cohesive, or does it cross the line into redundancy? Secondary marks like these are the perfect solution—they allow you to repeat brand elements without losing visual interest. That's a win-win! If you haven't had a chance to see this brand on the blog, visit the link in my bio to see more... and be sure to stop by @scribblesandswirls to soak up more of her exquisite stationery designs! Duogram // @empressstationery Brand Design // @sarahann_design Client // @scribblesandswirls