Design Tip #7 —- At the end of the day, usability and user experience hinge on the preferences of the end users. (After all, if you're not designing for them ... who are you designing for?) —- So while the principles explained on our feed are a great starting point, the real key to improving the design of your site is to conduct user testing, gather feedback, and make changes based on what you've learned. —- What do you think? Let us know below!
Design Tip #6 —- Using web design conventions m (design elements and strategies that visitors are already familiar with) can help give your site more credibility. If you're striving to build a site that provides the best user experience possible, credibility can go a long way. —- One of the best ways to improve your site's credibility is to be clear and honest about the product/service you're selling on the site —- Don't make visitors have to dig through dozens of pages to find out what it is you actually do. Instead, be up front about it, and dedicate some real estate to explaining the value behind what you do.
Design Tip #5 —- Tablet internet consumption grew 30% between 2013 and 2015. Smartphone internet consumption, meanwhile, grew 78% during the same time period. The takeaway here: In order to provide a truly great user experience, your site needs to be compatible with the different devices (and operating systems, and browsers) that your visitors are using. —- At a high-level, this means investing in a website structure that is highly flexible -- like responsive design. With a responsive site, content is automatically resized and reshuffled to fit the dimensions of whichever device a visitor happens to be using. —- At a lower level, improving accessibility can be as simple as adding alt-text to all of your images (so visitors who can't see images in their browsers can still understand what's on the page). —- Check out our website for more! 😊😊
Here’s another view of our design for @alexandra.realestate —- For a full case study, check out the link in out bio!
We took a real estate website and modernized the design, transforming it into a platform that is easy to use, and appealing to clients. —- 👍Have an idea? Contact us!
Part of being a designer is learning how to deal with challenges. What we’ve learned as a design agency is that if things don’t work out initially, taking the time refine your skills in order to create a cohesive and creative design is extremely important. —- 👍What are challenges that you’ve faced in web/tech/graphic design/starting a business? 👍How did you overcome them? —- We’d love to hear from you! —- Submission for #adobeawards
Pusat Crypto → Indonesian cryptocurrency exchange that allows users to easily buy cryptocurrency, either with USD or Rupiah —- Designing an app for crypto definitely took a long time. We looked into other applications, such as Coinbase, in order to understand the flow that users follow when trading cryptocurrencies. A lot of research was put into designing this app. —- It turned out much better than expected - every aspect was carefully thought-out to ensure that users could navigate the application without difficulty —- Those who used the prototype experienced no difficulty, having said it is not only “easy-to-use, but beautifully designed.”
Style guide for Pusat Crypto! —- TOOLS Branding & Illustration — Photoshop / Illustrator Wireframes, UI Design, Animations & Prototype — Adobe XD —- Pusat Crypto was created as an application that allows users to trade cryptocurrency with ease. Some of the features of Pusat Crypto, include: • Sign-up system • Payment platform • Price alert notification • Easy method to track investments • Security
Featuring a new app design! —- CONTEXT Pusat Crypto is an Indonesian cryptocurrency exchange that allows users to easily buy cryptocurrency using their credit card and other common form of payment. They have created the process simple where anyone can get started within minutes. Customer can directly purchase cryptocurrency, either with USD and Rupiah. They have many cryptocurrencies available, such as Bitcoin, Ethereum, Bitcoin Cash and many more
One of the biggest challenges with creating a brand is to visually communicate values, standout from other brands, while being versatile enough to be incorporated throughout all marketing materials. —- We have successfully incorporate all these features and the results from both client and the participants of the event were tremendously positive. —- “We had 800+ students interested, 600+ applicants, and 200+ participants on our first event. We wouldn’t have been able to achieve such numbers without our branding.”
Here’s what we did! —- • Photographs — Photoshop • Illustration & Iconography — Illustrator • Wireframes • Animations & Prototype — Adobe XD • UX & UI Design — Figma —- The values of XdHacks is interdisciplinary, connect, and innovate. We used these values to drive the process. • Style guide • Logo • Iconography and design systems • Website (desktop & mobile) • All Branding materials (posters, banners, t-shirts, items etc.)
Check out this cool design! —- CLIENT XdHacks CONTEXT Hackathons are largely dominated by computer scientists and engineers that are versed in writing code and hacking hardwares. XdHacks serves to break that barrier and welcome students from all fields to enjoy Hackathons. PURPOSE XdHacks needs branding that welcomes all participants and immediately clears the stigma that hackathons are exclusive to programmers and engineers —- Like what you see? Check out the link in our bio for more!
Kylene’s website took about a month to launch, and to this day, it is one of the most user-friendly interfaces we’ve created at Castle. Kylene did not have strict requirements for this project, and gave us a lot of creative freedom to come up with colours, layouts and overall branding of the website. —- We’re thankful for clients like Kylene, and we actively work in people who value brand vision and digital aesthetics. We treat them like investors in our Design Studio, and each of them have a say in the next feature they want our engineers to build —- Here’s a testimonial from Kylene: “Thank you to the fantastic guys at CastleLab for the new website. It was a great experience from the beginning to the end! Such personable, good listeners to understand my vision, and beyond knowledgeable in the tech world!”
Here’s a look into our design process! —- • Style Guide — Figma • Wireframes & UI Design — Figma • Development & Animations — Webflow Kylene’s website includes the following features: • Custom Listings Display • Featured listings integration • Resource page (with links to partners) • Instagram Feed integration
We love how this website turned out! —- CLIENT Kylene Konkin @kylenekonkin CONTEXT Kylene is a real estate agent based out of Vancouver, BC. Previous to this, she owned a generic website template from MyRealPage. It was obsolete, non user-friendly and lacked a lot of essential information. PURPOSE We revamped the brand, and built the website using softer colours, angular elements and extensive use of white space. The goal was to provide the visitor with simple information without overcrowding the space with irrelevant sections. Using Kylene’s website feels smooth and enjoyable. It’s more than a selling platform; the website displays all the resources you need to move forward in the buying / selling process — Like what you see? Check out our website for more!