I have a love/hate relationship with updating my portfolio. It can feel so daunting and time consuming in the beginning, but when it's done it feels so great and rewarding. Just finished updating my packaging portfolio on the website. If we did a package together this year it's probably up there. Check it out! www.whitecactus.ca
Seems like a bone broth kind of day! Here's a little before and after of Jill's packaging. She came to me because she really wanted to capture her ingredient story which stems back to the farmers and all the wonderful relationships she's made. Each sku is traceable back to the farm that it originated from. How cool is that?! Everything is local to Ontario and as sustainable as possible. There will also be many more skus launching soon with every colour of the rainbow 🌈
Words of the wise. When designing it's easy to decorate a package and make it pretty, but great design takes a lot more then that. It needs an emotional connection, a meaningful concept and a bit of story telling. The rest will all fall into place. #branding #whitecactus #eyecandy #soulfood #designquotes #digdeep #emotionalbranding
Our new home for the next little while @steelcstudio The moment I walked into this co-sharing space I knew it was right. Being surrounded by dozens of other creatives and such a welcoming community seemed like the right step. You can find me on the 3rd floor at the top of the stairs 🤗
My new book came in!! A little branding inspiration before I embark on a new creative project next week! How the world's top marketers make emotional connections to win in the marketplace. #daysovertimetoread #happyfriday #lovemarks #loveworks #briansheehan #emotionalbranding #whitecactus #brandingbooks #neverstoplearning
...and a little peek at some of the exciting roll outs! That's all you're getting 😝 #eastcoast #branding #whitecactus
A little East Coast inspiration for a project launching this fall. I think it's fair to say that I jumped up and down and squealed a bit when this call came in. Last year I had the honour of staying at this beautiful, cozy, charming hotel and this year I'm helping them refresh their branding to reflect those characteristics and everything that the family has built. #eastcoast #lupins #charminghotels #lovemyjob #branding #whitecactus
Coming soon to a store near you 🙌 freshly redesigned is this lovely bone broth packaging for @stockexchangebroth. Locally, hand made bone broth simmered for 24 hours. In an artisanal kitchen. This company is all about sustainability and nutrition and have been an absolute pleasure to work with. Make sure you pick some up in the freezer section the next time you're in @wholefoodsont @sobeys @goodnessme_naturalfoodmarket and hundreds of other locations!
Super fun cover design for @modoyogahamilton upcoming Clean Program. The tips and recipes in this 10 Day Cleanse program are amazing and have been crafted so well. The ladies @modoyogahamilton have put so much effort into making this years cleanse the best one yet. Watch for sign ups in the near future! #10daycleanse #cleaneating #healthyrecipes #healthylifestyle #doitforyou #whitecactus #coverdesign
Veev was redesigned for a dear friend and colleague, Annie. After a slight shift in her target market and core values we knew we we had to represent strength, optimism, confidence and growth. Veev wants to inspire women to live with passion, to live empowered and to accomplish anything they wish to. Annie is that perfect role model to help them along their journey with her huge appetite for life. If you're looking to get your joy, energy or life back - talk to Annie, you won't regret it. ❤️ veev.ca @veev_wellness
Pool season is just around the corner! Aaron from Hamilton, originally from the Prairies, reached out to me to help him establish his brand with a fresh new look. We included references from the prairies as well as pool elements all tied neatly together in this beauty of a lock up. If you're installing a pool this spring would you call #prairieboypools? 😝🙌 #summervibes #poolbranding #prairie #poolinstallation #whitecactus
I think the hardest part was deciding who gets what pattern 😝 they thought after a few very successful years in business it was probably time to get some cards made. Each one reflects a different can of beer from their core line up. I love it and I'm glad they do too!