• I want to make this very clear — being an entrepreneur is HARD. It’s not all champagne at noon. It will fuck with you. It will push you harder and faster than you feel you can endure. It’s not just late nights and early mornings, it’s ‘kind of working ALL the time’. It comes with pressure — SO MUCH PRESSURE. You will have days where you feel like you’re drowning and can’t get to the surface for air. You will have moments where you want to climb into a corner and HIDE. It PULLS you in all different directions. So many to the point where you feel WORTHLESS with only two arms and one brain. It makes you feel like you should be doing MORE, EVERY SECOND OF EVERY DAY. The wheels spin faster and faster but time makes it impossible to keep up. It’s LONELY...no two people are ever on the same journey. You are forced to walk a dark path ALONE but have to simultaneously LEAD your team through it (gracefully and confidently) as if you know what the hell you’re doing or where you’re going. It’s scary — FEAR will try and take over your mind and body on a daily basis and it WILL SUCCEED if you let it. Don’t EVER get it twisted — entrepreneurs are crazy mother f*ckers...but my gosh does it make the good times that much sweeter 😈
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    I want to make this very clear — being an entrepreneur is HARD. It’s not all champagne at noon. It will fuck with you. It will push you harder and faster than you feel you can endure. It’s not just late nights and early mornings, it’s ‘kind of working ALL the time’. It comes with pressure — SO MUCH PRESSURE. You will have days where you feel like you’re drowning and can’t get to the surface for air. You will have moments where you want to climb into a corner and HIDE. It PULLS you in all different directions. So many to the point where you feel WORTHLESS with only two arms and one brain. It makes you feel like you should be doing MORE, EVERY SECOND OF EVERY DAY. The wheels spin faster and faster but time makes it impossible to keep up. It’s LONELY...no two people are ever on the same journey. You are forced to walk a dark path ALONE but have to simultaneously LEAD your team through it (gracefully and confidently) as if you know what the hell you’re doing or where you’re going. It’s scary — FEAR will try and take over your mind and body on a daily basis and it WILL SUCCEED if you let it. Don’t EVER get it twisted — entrepreneurs are crazy mother f*ckers...but my gosh does it make the good times that much sweeter 😈
  • The chicest new brand for @unorthodoxlegal 💄 website coming soon
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    The chicest new brand for @unorthodoxlegal 💄 website coming soon
  • Not trying is the perfect way to fail. What do you daydream about that you haven’t tried yet?
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    Not trying is the perfect way to fail. What do you daydream about that you haven’t tried yet?
  • Take #onbrandaf to the next level
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    Take #onbrandaf to the next level
  • BRB designing my dream life
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    BRB designing my dream life
  • Currently planning for our next shoot 👀 swipe to see the vibe
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    Currently planning for our next shoot 👀 swipe to see the vibe
  • There’s nothing like that new brand feeling ✨// brand work for our modern CEO @thechelseapetersen // website coming soon
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    There’s nothing like that new brand feeling ✨// brand work for our modern CEO @thechelseapetersen // website coming soon
  • We always get a ton of questions about our wireframes, so I’m going to break it down for you:

✶ We build our wireframes in Adobe XD

✶ The process — we always build our sites in wireframes prior to live development in Showit or Shopify. Why? Because we can focus on the STRATEGY, most importantly the UX (user experience) design. It’s more efficient to initially design in XD than to watch the design come to life slowly in the actual live website platform. This way we have more design freedom and can focus on what really matters when it comes to the web design at this stage in the process, the strategy. 

✶ Wireframes bring better web design work, period. We do a week of wireframe design with our clients, and a week of development.

✶ Once the wireframe is completed we pass it off to developers to bring it live, so our design team is never wasting any time on development. This allows us to work with more entrepreneurs and stay in our zone of genius.

✶ In wireframe we nail down the flow (UX) and in development we nail down the movement (GIFs, video backgrounds, animations, hover effects, etc) so as we go through the process with our clients it’s as if we add to the website layer by layer.

✶ We personally prefer designing wireframes from scratch with lorem ipsum filler copy for our clients, rather than designing from already completed copy/pages. That way we can use our brains in full and completely design the experience of the site. But, we do design from already created pages when requested by our clients!

✶ Copy is written by our clients or their hired writer in between the wireframe and development weeks. So we have all copy for development ready!

What other wireframe questions do you have? Drop them below!
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    We always get a ton of questions about our wireframes, so I’m going to break it down for you: ✶ We build our wireframes in Adobe XD ✶ The process — we always build our sites in wireframes prior to live development in Showit or Shopify. Why? Because we can focus on the STRATEGY, most importantly the UX (user experience) design. It’s more efficient to initially design in XD than to watch the design come to life slowly in the actual live website platform. This way we have more design freedom and can focus on what really matters when it comes to the web design at this stage in the process, the strategy. ✶ Wireframes bring better web design work, period. We do a week of wireframe design with our clients, and a week of development. ✶ Once the wireframe is completed we pass it off to developers to bring it live, so our design team is never wasting any time on development. This allows us to work with more entrepreneurs and stay in our zone of genius. ✶ In wireframe we nail down the flow (UX) and in development we nail down the movement (GIFs, video backgrounds, animations, hover effects, etc) so as we go through the process with our clients it’s as if we add to the website layer by layer. ✶ We personally prefer designing wireframes from scratch with lorem ipsum filler copy for our clients, rather than designing from already completed copy/pages. That way we can use our brains in full and completely design the experience of the site. But, we do design from already created pages when requested by our clients! ✶ Copy is written by our clients or their hired writer in between the wireframe and development weeks. So we have all copy for development ready! What other wireframe questions do you have? Drop them below!
  • We’re pulling back the curtain and sharing all the tools we use to grow our business fast. Catch a few here, but read them all on our blog — link in bio! XO
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    We’re pulling back the curtain and sharing all the tools we use to grow our business fast. Catch a few here, but read them all on our blog — link in bio! XO
  • This week has been hard. Anyone else? Sometimes hard is what we need, though. It brings so much light to the areas in our lives we need to nourish, and for that I am thankful ❤️
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    This week has been hard. Anyone else? Sometimes hard is what we need, though. It brings so much light to the areas in our lives we need to nourish, and for that I am thankful ❤️