One FAQ is 'how often should I be blogging?' and my response is always the same 'as often as you can manage, just make sure it's consistent'. A SEO myth I want to bust today is that creating endless content means you'll be improving your rankings in Google. This just isn't right - having tons of thin content that doesn't help your ideal client through your purchase journey is pointless. You want to create a plan for your blog so every single one speaks to your ideal client and helps them trust your expertise and authority in your industry. What myths are holding you back today? Let me know and I'll give you a work around.
I recently timed all of my activity in a week to see where I had 'dead' time so I could be more efficient and realised that I never spend anytime to just sit around and do nothing. Even when I'm watching TV, my mind is racing with a 100 ideas of what I want to do next and people I need to contact. I've finally set some time aside to go the 'normal' things in life that I haven't done in so long - like meet family, go to yoga and read a book. What do you do to relax?
When I taught myself SEO in 2008, I did all the things that are now considered spammy and could get your website removed from Google. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Search has moved on a lot since then and the most successful websites are the ones that write for people, not machines. Rather than keyword stuff in your copy to get onto page 1, use these tips to connect with your dream client. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Research what content format is appearing on page 1. If it's video, Google is telling you that searchers are looking for video. Go ahead and create the best video you can. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Encourage engagement with your content - ask questions and add links to other blog posts that they might be interested in. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Keep an eye on trends and focus on creating content ahead of time so it's ready for when your ideal client is searching for it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'd love to get these tips in front of more people, would you mind sharing it with friends that you think might be interested? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You can share it on your stories, via DMs or if you prefer, simply tag them below!
I find it really hard to give just one reason why I started my business.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I spend some time abroad where I ended up homeless and spent some time sleeping rough. I promised myself that I wouldn't ever be in that position again and it's one of my biggest drivers.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For the last 8 years or so, I've had some form of side hustle, from copywriting and web design to wedding stationery and now, SEO. Although SEO is not my side hustle - it's actually my 'adult' career.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last year I left my stationery business in the middle of a rebrand to start my own SEO agency for creatives because I was fed up of seeing people give out misinformed advice. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So now that you know some of my whys - what are yours?
I still have to pinch myself when every time I look at my new branding, created by the lovely Meg over @lemonandbirch. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In case you missed it on my stories last month, I'm rebranding my website and packages so it pivots more towards the feedback I've received from my community here and in my Facebook group. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I don't have a set date on when the new website will be live as there are a lot of moving pieces that depend on others but I just wanted to share one of the submarks with you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As a person in my community, does my new branding resonate with you?
OK, so I have to admit - this lady is an honorary member of #brilliantteamthursdays thanks to her endless, no-nonsense advice on business and all things life. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For those that don't know @samburgessuk, she's the owner of Small and Mighty Co and is a well-known Instagram expert. She has a number of different Instagram courses that I've used to consistently grow my Instagram following. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ While my numbers may not be big, my engagement is crazy high and it's all because of the tactics I've learnt from her course. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sam has some exciting things happening in her business as she adds another NLP and EFT to her services. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She also has a challenge going on this month and there's still time to go join in. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Also, if you want more details on the course or my results, send me a DM.
If I asked you what is your number 1 goal for your SEO - what would you say? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Most creatives I work with want to be on page 1 but to me, that's not the right goal. What you should be measuring is the number of enquiries and people converting to paid clients because that's what going to move the needle in your business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ranking on page 1 for the RIGHT keywords will definitely help with this and I've often found the quickest way of getting on there is optimising your Google My Business profile. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This works a dream if you have a business that targets local clients within a certain area. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I've got an email coming out this week about how to optimise your Google My Business profile. If you aren't on my list already, give me 👋 below and I'll get you on it.
It's been a while since I posted about #brilliantteamthursdays so wanted to get back into the habit of sharing the incredible businesses who have supported me along the way. Today, I wanted to invite you to check out Soniamarie who runs @event.hr and @soniamarieconsulting. Soniamarie and I met around a year ago while we were both in the wedding industry (her as a planner, me as a stationer) and immediately hit it off. Soniamarie comes from a HR background and has been supporting businesses set up their employment contracts correctly. It's something we often overlook and I didn't realise that I would need a contract in place if I was outsourcing something to one of my friends. In addition to this, she has now set up her own consulting company where she supports businesses with leadership and business support to drive clear direction so they can lead and take action. I now have a 'Services for Contract' in place that protects both me as a business and my collaborators as well. Soniamarie has some easy-to-understand contract templates in her shop that can be edited and sent in less than 30-minutes. Do you have any contracts in place or were you like me and didn't realise you needed one?
One of the first things Meg said she wanted to explore was including a sun dial in my branding as that's what she associated with time and⏱plays such a big part in SEO. One of the biggest objections I hear from people is they don't have the time (or patience) to learn, implement and test SEO and that's where @brilliantlyvisible comes in. I help creatives build their SEO strategies with easy-to-implement tasks that take 30 mins or less - leaving more time for 🖥, 🛍and🍸 Swipe left to see @lemonandbirch’s inspiration and let me know what you think 👇
When I set up my first business in 2012, I had no idea what I was doing. The truth is, even though the business was a success, it was a complete fluke. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These days I'm more mindful of the time spent on my business and how much value each action is. One way I do this is tracking statistics on a weekly, monthly and quarterly basis. This may sound overwhelming but it takes less than 30 minutes but helps me make smarter business decisions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here are some of the things I track and the tools I use: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Google Analytics 🤓 - Number of sessions - Bounce rate - Goal conversion (e.g. sent me a contact form) - Best referral channel (e.g. Facebook, Google etc) - Most popular blog posts ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Social Media 🤳 - Number of followers - Reach - Most popular post (comments, not likes) - Most popular story (number of interactions) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Newsletter 📨 - Number of people that signed up - % of people that opened my emails ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you track any statistics or fly blind? If you need a hand with any of this - let me know and I can share my worksheet with you.