Had a great chat with a fellow SEO this morning who was shocked when I confessed that I bother checking my Google rankings. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The truth is, my ideal client isn't going to find me in Google because they aren't looking there for answers. They'll be asking their friends for a recommendation, posting in Facebook groups for advice and keeping an eye out for someone sharing good content before they start researching. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Saying that, while they aren't looking for me in Google, they are still expecting the following things: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📱A mobile responsive and fast website (Technical SEO) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🙂 Relevant content that gives them the solution to their problem (Keyword Research and Search Intent) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🖥 Easy to navigate menu (UX) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✏️Blog posts that can be followed without any industry jargon (on-page SEO) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So, even if your ideal client isn't searching for you in Google - you can still use SEO to help improve your website. What do you need help with next week?
Finishing off the final details for our talk at this incredible one day event for wedding venues. I'm excited to catch up with some old friends @louisebeukescreative @proposepr and @bernadettechapman as well as finally meeting @kcwedconsulting, @novareidofficial and all of the amazing venues that are coming.
Want to know a secret? I struggle to switch off. Working full time and having two businesses means that I constantly have ideas going through my head as I want to do #allthethings. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ One of my business goals is to go on holiday this year and not work. We are currently in Amsterdam for our wedding anniversary and managed to not work (although does this count?!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How do you switch off from your business?
Creating wax seals as a wedding stationer (@prikruijenstudio) is slow but what shouldn't be slow is your page speed! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The world is becoming more mobile so if your page is slow, people are more likely to leave as quickly as they came. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Is your page speed slow? Here's some quick tips on how to get it lightening fast: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Optimise your images. Use a WordPress plugin like Smush It or use something like tinyurl.com for other CMS. This will decrease the size of your images without losing the quality. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Make sure you setting your cache properly. This way the user's browser saves a version of your homepage without having to load it again and improves the speed. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Use a CDN network, you can usually get one from your hosting company. CDN networks are hosted all over the world based on the user's location rather than just your hosting company's country. This means that your website is served quicker. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How often do you check your page speed? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Excited to announce I will be an expert speaker for @occasion.queens masterclass for wedding venues on 12th March at @countinghouse. If you are a wedding venue, you won't want to miss this as there is a great expert panel joining me. Head to @occasion.queens profile to buy your ticket.
Here's the hard truth: you don't need to do everything in your business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When you work for a company, you are given one job to do and only one job, this could be a social media manager, web designer, photographer, copywriter etc - the list goes on. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So why is it that you try and do all of these as soon as you start your own business? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The best way to make the most out of being an entrepreneur is knowing your strengths, weaknesses, opportunities and threats. That way, you know what to do yourself, what to outsource and how to take advantage of ideas to get ahead of your competition. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Have you ever done a SWOT?
I'm going to tell you a secret…we have to move in 4 weeks and we haven't even started planning the move or started looking for a flat. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The anxiety levels are rocketing and I think we are both in denial about how much work we have to do beforehand so today the coloured highlights and big pad of paper is coming out. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What are you up to today?
Two of the key pillars of being recognised by Google is showing that you are reliable and trustworthy. The best way of doing this is to set up your systems to collect reviews at multiple points during your customer journey. I first started doing this when I set up my Etsy shop for my wedding stationery business and it worked really well. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you havent been collecting feedback from your clients, here are my quick tips on how to get started: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Create a swipe file or Google Sheet so you can keep them all together - Look at where you can ask reviews in your customer journey - Decide what channels you want to use to collect reviews (Facebook, Google etc) - Plan your feedback forms and emails - Get in touch with previous clients to ask for reviews - Share your reviews on your website, social media and during your customer experience ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How often do you ask your clients to review you?
I always feel guilty about taking time off and not working on my business. In reality, I use my holiday from my full time job in the city to work on my small business and never really get a proper break. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sundays usually start off slow in our house (I'm still in bed as I type this) but the afternoons are usually actioned packed with planning food for the week, scheduling social media and catching up on my favourite podcasts. What are your favourites? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I've got last week's episode of @samburgessuk's podcast with @sophiefrenchcreative on in the background and it's a good one! Go check it out if you've ever felt like you are not enough in your business.
Cheers to the weekend! 🥂 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It was great catching up with everyone during the webinar today and getting some feedback on what they want next. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Looks like we'll be concentrating on Google tools and how to use them. There were requests for either online courses and face-to-face workshops, both which I can't wait to start planning. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What is your preference? Online or in person? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Also, in case you missed the live webinar, you can catch the replay by signing up via the link in the bio.