hi there #2021 🤗 
Happy Birthday to our A+ team member, designer and animator extraordinaire, Amber! @gamufruit A set of custom A’s from each of us on the Lane, to celebrate the special day. A is for Amber don’t you forget! #design #birthday #type 
(3/3) A summer flashback! Exceptionally excited to share our work for Serendipity + Selena Gomez’s latest collaboration — the packaging and branded promotion of the ice cream line’s most recent flavor addition, dreamed up by the star herself  —  “Cookies and Cream Remix.” This pretty, pink pint was released along with the summer hit “Ice Cream”, Selena’s delicious collab with k-pop group BLACKPINK.  The new flavor was featured in their chart-topping music video now boasting over 430 million views. Being big fans, a lot of love went into this one. From the illustrations of Selena & BLACKPINK to the gooey custom type design to the fully-branded web and social experience — we’re proud of this latest addition to the Serendipity suite of flavors. 
(2/3) A summer flashback! Exceptionally excited to share our work for Serendipity + Selena Gomez’s latest collaboration — the packaging and branded promotion of the ice cream line’s most recent flavor addition, dreamed up by the star herself  —  “Cookies and Cream Remix.” This pretty, pink pint was released along with the summer hit “Ice Cream”, Selena’s delicious collab with k-pop group BLACKPINK.  The new flavor was featured in their chart-topping music video now boasting over 430 million views. Being big fans, a lot of love went into this one. From the illustrations of Selena & BLACKPINK to the gooey custom type design to the fully-branded web and social experience — we’re proud of this latest addition to the Serendipity suite of flavors.