• Photographers: 2020 taught me a lot of things, but among the most important lessons is the fact that building a strong marketing system is not only key for growth, but it's also been essential for surviving a pandemic. It's been really heartbreaking to look around and see so many fellow photographers struggling because all or almost all of their weddings were either postponed or cancelled, and they were unable to fill their calendars with new clients who adjusted their wedding plans to the circumstances. I couldn’t be more grateful that the marketing system I have in place to consistently generate leads and book clients allowed my associate photographers and me to shoot 31 weddings last year. Only three of the weddings we shot last year happened before the pandemic, so 28 of those took place during the pandemic!! Did we still suffer loss of income? Absolutely! A lot of the weddings we ended up shooting were micro-weddings, not regular full day coverage. But they kept us going and allowed us to WORK so we could bring in income and do what we love for our amazing clients. I share this with you today, because if your business struggled last year, and you've entered your slow season, now is the time to re-evaluate your marketing plan to make sure you thrive in 2021. I'm currently scheduling coaching sessions for the first quarter of 2021. Let’s work together to streamline your systems and improve your marketing so you can generate more client bookings. Contact me through the link in my bio or send me a DM to get started.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #njphotographer #njweddingphotographer #newjerseyweddingphotographer #nyweddingphotographer #nycweddingphotographer #paweddingphotographer #communityovercompetition #risingtidesociety #showiteer #photographymentor #photographyeducation #photographyeducator #photographycoach #forphotographers #photographer101 weddingphotographer #photographytips #phototips #learnphotographer
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    Photographers: 2020 taught me a lot of things, but among the most important lessons is the fact that building a strong marketing system is not only key for growth, but it's also been essential for surviving a pandemic. It's been really heartbreaking to look around and see so many fellow photographers struggling because all or almost all of their weddings were either postponed or cancelled, and they were unable to fill their calendars with new clients who adjusted their wedding plans to the circumstances. I couldn’t be more grateful that the marketing system I have in place to consistently generate leads and book clients allowed my associate photographers and me to shoot 31 weddings last year. Only three of the weddings we shot last year happened before the pandemic, so 28 of those took place during the pandemic!! Did we still suffer loss of income? Absolutely! A lot of the weddings we ended up shooting were micro-weddings, not regular full day coverage. But they kept us going and allowed us to WORK so we could bring in income and do what we love for our amazing clients. I share this with you today, because if your business struggled last year, and you've entered your slow season, now is the time to re-evaluate your marketing plan to make sure you thrive in 2021. I'm currently scheduling coaching sessions for the first quarter of 2021. Let’s work together to streamline your systems and improve your marketing so you can generate more client bookings. Contact me through the link in my bio or send me a DM to get started.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #njphotographer #njweddingphotographer #newjerseyweddingphotographer #nyweddingphotographer #nycweddingphotographer #paweddingphotographer #communityovercompetition #risingtidesociety #showiteer #photographymentor #photographyeducation #photographyeducator #photographycoach #forphotographers #photographer101 weddingphotographer #photographytips #phototips #learnphotographer
  • I’m ready to close the door on 2020 but, first, I’m going to get a little closure by sharing my year in review. It was a challenging year, but a lot of good lessons and memorable moments came from it, too. I think it’s really important to look back on each year in order to be able to move forward. I know that the lessons learned this year will help me not only become a better business owner myself, but help and encourage my coaching clients, too. Here’s to lessons learned and making 2021 an amazing year! P.S. Did you do a year in review post yourself? I’d love to read it! Tag me to share your year in review!
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    I’m ready to close the door on 2020 but, first, I’m going to get a little closure by sharing my year in review. It was a challenging year, but a lot of good lessons and memorable moments came from it, too. I think it’s really important to look back on each year in order to be able to move forward. I know that the lessons learned this year will help me not only become a better business owner myself, but help and encourage my coaching clients, too. Here’s to lessons learned and making 2021 an amazing year! P.S. Did you do a year in review post yourself? I’d love to read it! Tag me to share your year in review!
  • Your favorite posts from 2020! 1️⃣ Olivia turned 1 back in February and of course I took some photos of her. Thankful we squeezed in her birthday party just one month before everything shut down. Styling by @stagenstyledesigns 2️⃣ Mother's Day photo shoot! 3️⃣ Christmas photo 4️⃣ Livie's 17 month shoot. Haven't done a monthly shoot since that one lol. Her 2 year old shoot is coming up fast, though! Less than 2 months! 5️⃣ Mommy-and-me quarantine portrait during our neighborhood walk 6️⃣ Launched AlexandraPeterson.com for my photography education and business coaching clients! 7️⃣ Easter photo shoot fun with my girl 8️⃣ Catching up on posting Livie's monthly shoots from last year 9️⃣Getting back to shooting after spring quarantine! 👉🏼 This account went through a major overhaul this year and I'm so thankful to you all for following along! I have so many dreams for 2021 and can't wait to share them with you as I make them happen. I can't wait to see what 2021 holds for you, too! Happy New Year's Eve, everyone!
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    Your favorite posts from 2020! 1️⃣ Olivia turned 1 back in February and of course I took some photos of her. Thankful we squeezed in her birthday party just one month before everything shut down. Styling by @stagenstyledesigns 2️⃣ Mother's Day photo shoot! 3️⃣ Christmas photo 4️⃣ Livie's 17 month shoot. Haven't done a monthly shoot since that one lol. Her 2 year old shoot is coming up fast, though! Less than 2 months! 5️⃣ Mommy-and-me quarantine portrait during our neighborhood walk 6️⃣ Launched AlexandraPeterson.com for my photography education and business coaching clients! 7️⃣ Easter photo shoot fun with my girl 8️⃣ Catching up on posting Livie's monthly shoots from last year 9️⃣Getting back to shooting after spring quarantine! 👉🏼 This account went through a major overhaul this year and I'm so thankful to you all for following along! I have so many dreams for 2021 and can't wait to share them with you as I make them happen. I can't wait to see what 2021 holds for you, too! Happy New Year's Eve, everyone!
  • Happy last Monday of the year, friends! 2020 is about to come to an end - phew! I know this year didn't go as planned for anyone, but there's still a lot to be learned from 2020 and we can use this year's lessons to have more success in 2021. Business-wise, it's a great opportunity to see how your marketing efforts worked this year. Of course, we wedding photographers don't usually like to work with numbers too often, but this is one of those times where you simply have to force yourself to do it. If you don't know how you did this year compared to last year, and don't have a baseline to compare next year to, then how can you possibly figure out if your business is growing or not? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ That's where an end-of-year marketing audit comes in. This type of audit is simply essential for the growth of any business so today I'd like to encourage you to do an end-of-year photography marketing audit. Slow down, gather the necessary data, take a look at what worked or didn't work, and use that data - real numbers - to guide you in your marketing efforts for 2021. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To help get you started, on my blog today I've shared five steps for a basic end-of-year photography marketing audit that any wedding photographer can do - whether you're an experienced marketer or not! Head to the link in my bio to check it out! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ https://alexandrapeterson.com/blog/
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    Happy last Monday of the year, friends! 2020 is about to come to an end - phew! I know this year didn't go as planned for anyone, but there's still a lot to be learned from 2020 and we can use this year's lessons to have more success in 2021. Business-wise, it's a great opportunity to see how your marketing efforts worked this year. Of course, we wedding photographers don't usually like to work with numbers too often, but this is one of those times where you simply have to force yourself to do it. If you don't know how you did this year compared to last year, and don't have a baseline to compare next year to, then how can you possibly figure out if your business is growing or not? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ That's where an end-of-year marketing audit comes in. This type of audit is simply essential for the growth of any business so today I'd like to encourage you to do an end-of-year photography marketing audit. Slow down, gather the necessary data, take a look at what worked or didn't work, and use that data - real numbers - to guide you in your marketing efforts for 2021. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To help get you started, on my blog today I've shared five steps for a basic end-of-year photography marketing audit that any wedding photographer can do - whether you're an experienced marketer or not! Head to the link in my bio to check it out! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ https://alexandrapeterson.com/blog/