• I’m starting to wonder if the weird cover image was because Taylor realized that the similar...
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    I’m starting to wonder if the weird cover image was because Taylor realized that the similar...
  • Taylor Swift says trademark law be damned! She can do what she wants because it is her first...
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    Taylor Swift says trademark law be damned! She can do what she wants because it is her first...
  • For more on Blake Lively’s new PR play (Salience Shift & Narrative Repositioning) make sure to...
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    For more on Blake Lively’s new PR play (Salience Shift & Narrative Repositioning) make sure to...
  • Taylor Swift’s team is in court right now arguing that album titles are protected by the First...
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    Taylor Swift’s team is in court right now arguing that album titles are protected by the First...
  • Why Blake Lively’s PR failed — And what inauthentic PR stunts do to the brain Inauthentic PR...
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    Why Blake Lively’s PR failed — And what inauthentic PR stunts do to the brain Inauthentic PR isn’t...
  • In branding, marketing, and PR — consistency builds trust. Not just visual consistency. Persona...
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    In branding, marketing, and PR — consistency builds trust. Not just visual consistency. Persona...
  • Blake Lively literally repeated her mistakes she made in marketing It Ends With Us…. Forgets...
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    Blake Lively literally repeated her mistakes she made in marketing It Ends With Us…. Forgets about...
  • Another branding FAIL for Blake!! The worst thing you can do is attempt a rebrand in a crisis....
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    Another branding FAIL for Blake!! The worst thing you can do is attempt a rebrand in a crisis. Who...
  • It was all a strategic PR play on Blake’s side. Interested to see how it plays out for her? Make...
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    It was all a strategic PR play on Blake’s side. Interested to see how it plays out for her? Make...