Sure, hiring a designer sounds nice but... 🎃They're pretty darn expensive. 🎃Your business is still growing and changing. 🎃What if you drop all of that money, and your business changes in 6 months? 🎃What if they can't capture your vision? 🎃Maybe you haven't got your niche 100% nailed down yet. 🎃Maybe you're worried you'll become dependent on your web designer. 🎃Or maybe you just prefer to do it yourself. Nothin' wrong with that. I hear you, bud. And I have a secret! Hiring a designer to do it for you can be an amazing move for some, but it’s not the only option. Just because you’re a DIYer doesn’t mean you can’t have a bangin’ web presence that makes you look (and FEEL) like a friggin’ boss! Go check out the link in my bio to enroll in my program More Than a Logo! Hurry before the early-bird pricing is gone 🙈🙈
For the past few years, being “authentic” has totally been a buzz word in the entrepreneur community. And for a good reason. Being authentic not only makes it feel really good and really natural when we show up for our audience, it also helps them feel like they know us. And when our audience KNOWS us, they can trust us. Here’s the thing I want you to ask yourself: How can you be authentic if you’re trying to CREATE a new personality for your brand? Doesn’t really add up, does it? If you really want to feel like you’re being authentic and like you’re aligned with your branding and messaging, you have to start from a place of being open. Typically, if you feel like you need to put on a show for your audience it’s because of fear. Fear that people won’t like you as much as that other business owner because you’re not peppy enough or maybe you’re worried you’re too loud and over the top. But I promise you, being yourself is going to attract the right type of people to you. The people who resonate with you and know that you’re the right guide for them. So own your magic, friend! Lean into it. TRUST yourself. It will change everything ✨
Your reminder for this beautiful Wednesday 💙
Did you know that there’s more to picking a niche than just saying “I work with people from XYZ industry?” Ogres have layers, Niches have layers. 😋 I used to think it was enough to say “I’m a graphic designer.” I just wanted to design anything for anyone. Workbooks? Packaging? Websites? I’d do it (for an embarrassingly cheap price, too.) 🙈 As I kept growing and learning and designing, I knew I liked the brand & web design part best and I knew I liked working with other creatives. But I still didn’t have any magic moments because let’s be honest guys… These days you could throw a rock and hit a “Brand & Web Designer for Creatives.” 😩 I stayed in this place for longer than I should have. Struggling. Obsessing. Where was my breakthrough moment??? 👉 It came later when I decided to narrow it down even more. When I decided to layer my niche by not just my industry and my client’s industry, but by my services, my messaging, and my style. I started to focus on bold and fun, creative entrepreneurs who were not afraid of color and wanted something a little different. I started to preach about being unapologetically yourself and developing your brand style around who you are, not just what you do. See how much more specific that is? It’s a friggin’ game changer. Do you think there’s room to narrow your niche down some more? How do you think being more unapologetic could change the type of clients you get? Ready to go all in? Send me a DM and I’ll send you more details about how we can work together! I have limited spots left for 2019!