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All of my logo concept presentations include mockups to show how the logo could work in real situations paired with other branding elements like type and color. A flat logo alone just doesn’t tell the full brand story. Creating mockups related to the client’s industry is a fun way to see what works well and help everyone envision what the full brand potential is. This was a mockup from an unused concept for my favorite hair stylist!
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Have you seen this cake by @libertybakingco in my feed a zillion times already? Yep! It just paired so well with @alexandrakentphotography’s branding and I think I used it in just about every mockup I made like this web design mockup created to show how Alex’s logos, photography, typography and colors would all work together.
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In my client questionnaire, I always ask for clients to give me adjectives that they would like to be associated with their brand. Those adjectives end up guiding us throughout the entire design process and I always refer back to them to make sure the branding and website aligns with those adjectives. These were for a client whose website is launching so soon!
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A bright and bold palette for @alexandrakentphotography.
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#moodboardmonday
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Forever in love with the coast of france. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ Photo by Emma Paillex and sourced from @unsplash.
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Pulled this one out of the logo graveyard. This was close to the final product, but we went with a direction that felt a little more mature and classic to ensure that it could grow with her business and clientele.
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I will never get sick of looking at the fun website I created for @throwtheconfettievents They gave me so much creative freedom with their project and I’m so happy with the outcome!
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Subtle changes to the @saltwaterdesignsxo color palette are slowly making their way across all of my branding.
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A little repeating pattern design created for @jessicatidwellbeauty .
