• I have a quick Facebook ad tip today that I see *so* many people doing wrong when starting their ads - so you'll want to read this! ⠀ Split out your audiences at your adset level 🙌🏼 ⠀ When you are creating your adsets, this is where you choose your different audiences. If you are lumping multiple audiences into one adset - there are a few things that can go wrong. ⠀ 1. You can't see which audience is working and isn't working - and you can't properly optimise your audiences 😩 ⠀ 2. Facebook can't use this data to optimise and move your budget between your different audiences. If you are using Campaign Budget Optimisation, Facebook actually does a lot of optimising for you - moving majority of your budget to the audiences that *are* working. If you have more than one audience in an ad set - Facebook won't be able to do this and you're missing out on a huge opportunity here. ⠀ Please, please - split out your audiences. Remember one different audience per ad set and you will see the transformation in your ads! ❤️ ⠀ 📷 by me for @hausofskin.co
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    I have a quick Facebook ad tip today that I see *so* many people doing wrong when starting their ads - so you'll want to read this! ⠀ Split out your audiences at your adset level 🙌🏼 ⠀ When you are creating your adsets, this is where you choose your different audiences. If you are lumping multiple audiences into one adset - there are a few things that can go wrong. ⠀ 1. You can't see which audience is working and isn't working - and you can't properly optimise your audiences 😩 ⠀ 2. Facebook can't use this data to optimise and move your budget between your different audiences. If you are using Campaign Budget Optimisation, Facebook actually does a lot of optimising for you - moving majority of your budget to the audiences that *are* working. If you have more than one audience in an ad set - Facebook won't be able to do this and you're missing out on a huge opportunity here. ⠀ Please, please - split out your audiences. Remember one different audience per ad set and you will see the transformation in your ads! ❤️ ⠀ 📷 by me for @hausofskin.co
  • Recently I've changed my mindset completely surrounding investing into my business 🙏🏼 ⠀ Previously I was often saying things were 'too expensive' or 'not essential', but sometimes the things that I think aren't essential *are* essential for my mental health and the longevity of my business. ⠀ Here are some of my recent investments - I am *so* glad I decided to finally make the leap! 💕 ⠀ - @the.founders.team mastermind. I saw some incredible business owners I follow taking part in this mastermind and I knew it was something I wanted to be a part of too. Not only am I meeting so many other business owners, but I have a team to keep me accountable and help me grow - something I don't have naturally as a solopreneur. ⠀ - A membership at @thefoundrycowork. This was a long time coming as I had done photoshoots and workshops at The Foundry and absolutely loved the space. However, as a newly 'working from home full-time' business owner I wanted to try out working from home before investing in a co-working space. Well, it was time! It is great to work more productively without distractions and also talk to other humans face to face 😂 ⠀ - Contracts from @founddlegal! This was something I didn't think I needed, but after speaking to some other business owners I knew I had to improve my current contracts so I purchased some from the lovely Riz at Found Legal to make sure I was protected. ⠀ - And last but not least - another branding photoshoot with @jakedaveystudios. I think my first branding shoot was more than a year ago, and I need some updated content to keep everything fresh *and* to align with my new look and feel 💕 ⠀ So there you go! What have you invested in lately for your biz?
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    Recently I've changed my mindset completely surrounding investing into my business 🙏🏼 ⠀ Previously I was often saying things were 'too expensive' or 'not essential', but sometimes the things that I think aren't essential *are* essential for my mental health and the longevity of my business. ⠀ Here are some of my recent investments - I am *so* glad I decided to finally make the leap! 💕 ⠀ - @the.founders.team mastermind. I saw some incredible business owners I follow taking part in this mastermind and I knew it was something I wanted to be a part of too. Not only am I meeting so many other business owners, but I have a team to keep me accountable and help me grow - something I don't have naturally as a solopreneur. ⠀ - A membership at @thefoundrycowork. This was a long time coming as I had done photoshoots and workshops at The Foundry and absolutely loved the space. However, as a newly 'working from home full-time' business owner I wanted to try out working from home before investing in a co-working space. Well, it was time! It is great to work more productively without distractions and also talk to other humans face to face 😂 ⠀ - Contracts from @founddlegal! This was something I didn't think I needed, but after speaking to some other business owners I knew I had to improve my current contracts so I purchased some from the lovely Riz at Found Legal to make sure I was protected. ⠀ - And last but not least - another branding photoshoot with @jakedaveystudios. I think my first branding shoot was more than a year ago, and I need some updated content to keep everything fresh *and* to align with my new look and feel 💕 ⠀ So there you go! What have you invested in lately for your biz?
  • What a month! I feel like I haven't stopped posting on this account and 'announcing' new things everyday 😂 ⠀ From my birthday, to my business birthday, to my 12 Day Level Up, to my new branding and website - it's been a lot! ⠀ I'm finding I need a bit of a break from posting to really get my groove back and get some fresh ideas. I will always show up consistently here for you guys, not because I feel pressure to - but because I genuinely enjoy it and love connecting with you all 💕 ⠀ You might notice me posting less over the next few weeks, but I promise I will be back in full swing very soon - and with some brand new photos too! ⠀ Speak to you all soon x
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    What a month! I feel like I haven't stopped posting on this account and 'announcing' new things everyday 😂 ⠀ From my birthday, to my business birthday, to my 12 Day Level Up, to my new branding and website - it's been a lot! ⠀ I'm finding I need a bit of a break from posting to really get my groove back and get some fresh ideas. I will always show up consistently here for you guys, not because I feel pressure to - but because I genuinely enjoy it and love connecting with you all 💕 ⠀ You might notice me posting less over the next few weeks, but I promise I will be back in full swing very soon - and with some brand new photos too! ⠀ Speak to you all soon x
  • I had the opportunity to speak to the wonderful @kaitygriffin_ (Google Ads queen by the way!) all about my business journey, social media strategies for e-commerce brands AND Facebook ad tips that you can use to get transformative results 🙌🏼 ⠀ Check it out on Spotify or wherever you listen to podcasts 💕
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    I had the opportunity to speak to the wonderful @kaitygriffin_ (Google Ads queen by the way!) all about my business journey, social media strategies for e-commerce brands AND Facebook ad tips that you can use to get transformative results 🙌🏼 ⠀ Check it out on Spotify or wherever you listen to podcasts 💕
  • The new Blossom Media is here! 🌿 I'm still the same social media specialist - but with a brand new look and feel that is *so* aligned with where I want this biz to go in the future! This has been quite a process, but now that is all done I'm so glad I took my time (for once in my life lol) and really thought about how I wanted my brand represented through my colours, logo and website - but also how I want people to feel when they see my brand. That was a really, really important part for me 💕 If you'd like to check out the BRAND new website - you can head to the link in my bio!
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    The new Blossom Media is here! 🌿 I'm still the same social media specialist - but with a brand new look and feel that is *so* aligned with where I want this biz to go in the future! This has been quite a process, but now that is all done I'm so glad I took my time (for once in my life lol) and really thought about how I wanted my brand represented through my colours, logo and website - but also how I want people to feel when they see my brand. That was a really, really important part for me 💕 If you'd like to check out the BRAND new website - you can head to the link in my bio!