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Are you being authentic in your messaging? You may be asking what the heck does that even mean?! @hootsuite wrote 4 tips on how brands can be more authentic (especially on social media):⠀ ⠀ 1. Be honest and transparent - don’t post fake content, anything photoshopped or misleading. Go behind the scenes and humanize your brand!⠀ ⠀ 2. Don’t overwhelm your audience with CTAs - yes selling is important (you’re a biz remember), but adding a Buy Now or similar call-to-action on every post is not only annoying, it looks desperate.⠀ ⠀ 3. If you mess up, own it - typo, technical error, production blunder with your products...it’s bound to happen TO EVERYONE. But just pretending it never happened instead of addressing it is not cool. ⠀ ⠀ 4. Don’t post clickbait - if you’re posting something just for likes and clicks, just forget it. We’ll forever have “Savage Love” ingrained in our head alongside bad dance moves and poor lighting. Think of something that can be engaging but true to you and your brand.⠀ ⠀ .⠀ .⠀ .⠀ #authenticity #brandvoice #brandstory #brandstrategy #yoursolidbiz #transparency #brandmessage
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Self-care is key! What did you do this week to stay happy and healthy?⠀ ⠀ .⠀ .⠀ .⠀ #selfcare #yoursolidbiz #brandstrategy #treatyourself #bizowners
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What’s your number one tip to increase productivity? Is it an app/software? An assistant? Working before dawn or burning the midnight oil when it’s quiet in your house? Tell us!! As two moms of toddlers, we’d love any tips! . . . #yoursolidbiz #brandingstrategy #businessmom #productivity #businessmomma
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It’s the simple truth. We think that often people are so tied to what their business was when they started that they have a hard time pivoting and shifting as needed. But a lot of times, it’s needed to grow. Because ya know what they say, “Magic happens outside your comfort zone.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ . . . #brandstrategy #alwayschanging #womeninbusiness #comfortzones #yoursolidbiz #confidentlady #grow #glowup
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Which task in your business brings the most joy to you? Julie loves the big A-HA moment when working with a client on strategy and Cristin lights up when she sees a client completely transform into a confident, happy woman in front of the camera. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ . . . #yoursolidbiz #passionatebusiness #brandstrategy #confidentwomen #clientlove #dowhatyoulove #lovewhatyoudo
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Share a positive thing you experienced this week. We’d love to hear it! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ . . . #yoursolidbiz #brandstrategy #womensupportingwomen #positivity #businesswoman #femaleentrepreneurs #womenincommunity
