Imperfect action is better than no action. Many times in business and in life we spend a ton of time trying to make something "right" or "perfect" before we put it out there into the world or make moves. This time we are wasting, no don't misunderstand me still make informed decisions but don't sit on you butt hoping perfection will come to you. Mistakes are a good thing and it took me awhile to learn that (perfectionist here). We are going to fail its inevitable and its ok, it's what you do after you fail that matters. So this is an encouragement to take imperfect action, put that offer out there, go live even if no one watches, do that thing (ya know that thing) that you've been telling yourself you'd do one day. Just do something! even if its one tiny step! You got this! P.S. this is a real note I wrote in my notebook during a mini brand shoot it says "I'm writing this note so I don't look retarded...this is a great idea" lol. This is me in a nutshell I'm honest and real but awkward and I hate photos but I found a way to make something uncomfortable comfortable....you can do it too.
I was sparked to write this post from a Clubhouse room hosted by some amazing women @galynfergerson @thealikatz @asklindsaymustain to name a few. Honestly entrepreneurship never felt attainable to be it wasn’t even on my radar. I have an amazing family that stepped in when needed but I dealt with a drug addicted mother, too much responsibility as a child and a growing need to be perfect so that no one would ever leave me. Everyone in my life was committed to a career and for awhile I thought this was the only way to be as well. After working in government, burnout and hating attending my job I was like there had to be a different way. I started a biz with a friend and side hustled for 9 years and the past 2 years I finally gave my biz the effort it deserved. I’ve done this with little or no financial capital just a final gift from my dad a month before his death in 2018. I say this all to not let our circumstances or your past define you. You’re more than what you are now. I challenge you all to shoot for that dream, that big scary ass goal go for it!! I’m rooting for you, I’m here to support you (DM if you have brand/design/strategy questions). We are all capable and deserving of better
2020 is coming to a close, for many that comes with a resounding AMEN! 2020 has been one for the books and its impact will be felt for decades to come. This year I made some drastic changes. I quit my job, added a business partner, had one of my most successful years in business and stepped out my damn comfort zone. So while 2020 is not something I'd like to repeat with all the craziness that came with it I will say there were some major shifts made in my personal world and the world around us. So in gearing up for 2021, I'm hoping for more change -- its uncomfortable as f*ck but its well worth it for the growth that's on the otherside of the journey. I'm also pushing for more business growth and success (visibility and the coins!). I'm also pushing myself to show up online like I do in my everyday life, for preaching what I teach and to show ya'll all that is me. So cheers to 2021 I can't wait to meet you and thank you to 2020 its been real but i'm not looking back only forward. Wishing anyone whose reading this much success, growth, wellness (mental + physical) and for ya'll to do the damn thing in 2021.
This is a list of some of the characteristics that my clients have but just like them I refuse to be bound by the proverbial box. My clients are more than this list but at the core this is their foundation. If you're unapologetic about who you serve, how you show up, the impact you make and are loud and proud about the passion that you bring to the table then I'm your girl. I'm a designer and brand/customer experience strategist who's committed to helping brands finally be seen as the unique powerhouses that they are. I'm a connector all day people are my jam, empathy is my middle name and I've never met a rule I didn't question. Showing up in your truth and being intentional about your business are essential to making an impact and cultivating longevity, let me be apart of your journey.
Wishing you and your family a very happy holidays! Even in a time of many restrictions and limitations take this time to enjoy life, your family, friends, and community. Take some time out for yourself and enjoying some down time and the magic this time of year brings. All the best!
It's been awhile so for all the new people here...let me reintroduce myself. My name is Terrica, I'm Atlanta native fueled by cocktails, all things sugar, trap music, 90s R&B/Hip-Hop and really good food lol. I'm a fur mom, wife, amateur bowler, and a whole list of other titles that don't really begin to define me. I've never met a rule that I didn't question and I'm sure tried the patience of all the amazing people who helped raise me. I'm randomness personified, I'm a connector and the proverbial plug and I'm sure I can find the answer to your problem and know the perfect person you're looking for. I like to think of myself as a cool nerd and you can always find me talking about some random facts, sports, anime, food, more food, cocktails and a host of other randomness. I'd love to get to know you cause hey that's what I do...so tell me below something you can't live without or your worst fear. P.S. I can't live without sugar...at all..I don't want to even try I also think that's my biggest fear like what if sugar disappeared....the horror 😱
People matter in business, for me they matter more than the money. That probably has you giving me a strong side eye right now and that's fine I stand firm in my truth. Without people there would be no business, no need for said product or service, no impact to be had, no problem to solve. Many people in business focus so much on the revenue they lose sight of the people. Eventually that impacts their customer experience, business reputation, and foundation. People are an integral part of business strategy not just as sales on a page, dollars in your bank account or vanity numbers on social media. People are the backbone behind why there is a market for many of the things that we offer. Focus on your customer experience, really talk to your audience, ask them what they want, listen to their concerns, take them to heart and really implement changes. More than anything have empathy for others, weave it into your framework and I promise it will change not only your business but you as well.
You are not your ideal customer...let me say it loud for the people in the back. Focusing on your personal preferences will have you losing sight of your clients/customers. Being intentional about the people you serve, the customer journey and the end result is essential for the success of your brand. Now don't get me wrong I'm not telling you to scrap your gut instincts and personal vision. Components of that make you who you are and make your brand unique. You are a huge factor in the brand you build but you aren't the only nor should you be the main focus. If you are then its just a expensive ass hobby that you're funding for your own personal fulfillment. I encourage everyone to map out the full customer journey. How are your customers finding you, what the initial contact point, the subsequent steps, what happens once they seal the deal (purchase product, book with you), what happens after its all over? Do you follow up? send a gift? through this whole process how do you want your customers to feel in working with you, interacting with your brand, and at the end? These are all important questions in cultivating a intentional and impactful brand and client experience that serves and is more about your customers than it is about you.
The military has been a major fixture in my life even though I never served myself (ROTC was it). However, I come from a family of military men and women and also a circle of friends as well. The commitment and dedication that they have all given has never gone unnoticed and has always had my deepest respect. So thank you to all the veterans for your service, dedication, commitment and patriotism. Even more so to the ones that supported these men and women and the countless others that never get recognition. I salute you and I thank you. P.S these are a few photos that I could find of the vets in my life. The first is my dad (Army SGT and 26 year vet) also a picture of my brother on his graduation from basic training in the Marines. #happyveteransday🇺🇸