Many designers all have designs that either the client doesn’t choose or that never even see the light of day. This was a suite I created when I made a slight pivot that honestly never made it to a verified offer or my website. I created this suite for a conference and it was a perfect blend of my minimalist and modern design aesthetic. It included a mini booklet, hang tag, thank you card and media kit. How many designers have leftover designs just hanging around in that folder (ya’ll know that misc folder lol)? Also, should I take this further? Let me know your thoughts! #creativehappylife #savvybusinessowner #madeforyou #creativeentrepeneur #createyourhappy #impactfuldesign #humanconnection #brandingquickies #brandstyleguide #branddesigner #brandquiz #designmatters #atlantagraphicdesigner #atlantabranddesigner #moderndesigns #minimaldesign #simplicityeverywhere #graphicdesigners #calledtodesign #lifeonpurpose #thesimplethings #businessstationery #brandcollateral #modernstationery #moderndesigns #minimaldesign #simplicityeverywhere #cleanlines #calledtodesign
So this is a twofer ya’ll 1️⃣ This was my first ever opt-in for my business and is still a staple today. Quizzes are a great way to add an interactive and informative tool in your business. If you haven’t taken advantage of it yet (link in bio) hop on it and let me know your thoughts. I use Interact and it's the perfect fit. The combination of its platform, intuitive tech, ability to add easy design elements to your quiz (we all love a little bit of pretty right?) and it integrates with a multitude of platforms as well. 2️⃣ This was created to give biz owners a launching platform in crafting a sound brand foundation. This is perfect if you’re just starting or if you are contemplating a brand re-fresh. In creating the quiz (which took me weeks ya’ll and like a full on white board session) I dived into research (outside but mainly picked my researcher of a hubs brain lol) about how to ask the right questions that crafted a wholistic image and made you really think about the feeling behind it all. Also this quiz is a small portion of my design process and philosophy. At my core I have the ultimate nerd level interest in people and I feel that combining your vision along with your target customers experience is the key to creating a brand and identity that truly connects and resonates. Finding those common connect points then segways into the psychology behind specific design elements like color, typography and imagery. There is a science behind it all and that core is how you want the customer to feel, interact with your service/product and feel at the end of it all. Also to help complete the impact I have a little challenge for you below. Let me know what you come up with! I can’t wait to dig a bit deeper into your brands! Challenge: Take 5-10 minutes today and answer these questions about your brand think about it as a mini brand therapy session. - What do you want your customers to feel as they interact with your brand? - Write out a list of adjectives that best describe your brand vision (ideal). - What kind of impact do you want your service/product to have. - If you could be known for one thing what would it be.
Ok after working 10+ year in a combination of retail and support roles I know this to not be true even though is a preached upon ideology. However, the customer should be a main influence in your brand strategy and implementation. At the beginning everyone immediately thinks of “what am I good at” “what do I want to offer” “how can I develop an aesthetic I love” but at the core of the developmental phase is the customer and their journey. Mapping out how you want that customer to navigate through your offerings, interaction with you business and my favorite how you want them to feel. So many times we focus on the business of it that we forget the people. I’m a people person through and through (minor in sociology and a Masters in Human Services showcases my nerd level depth of interest for that topic). At the base of it all “people buy from people” so start to think about how you can refine your brand to offer the best experience possible, create offerings that support that journey and weave in that impactful feel in your design. #creativehappylife #savvybusinessowner #madeforyou #creativeentrepeneur #creativebizowner#makersgonemake #createandinspire #womanpreneur #calledtobecreative #cyclcollective #wearethecreativeeconomy #savvybusinessowners #womanentrepreneur #womenwhohustlehard #calledtobecreatives #chasinglight #creativepreneurs #creativityfoundyou #designisinthedetails #livefullyalive #makersvillage #villagesociety #wearethecreativeeconomy #bigideas #creativeatheart #calledtocreate #createyourhappy
Well 💩 how ya'll doing?? ⠀ ⠀ It's been a minute but I've been in the trenches behind the scenes and thats because *queue drumroll* I did this thing...scared and all! I've joined the @shesgotvision team as the design partner to Vanessa's marketing wizardry. ⠀ ⠀ I'm happy to embark on a new journey with an amazing friend I've found in Vanessa and we are offering you all of the strategy behind launching your digital offers so come on over, sit down, grab a glass and say hi! I'll love you even more if you'll let us talk strategy with you too ♥️⠀ ⠀ I'll still be a solo front here at TPO and continuing to offer you my modern aesthetic on stationery and working back in brand design because in all honesty to myself it never left 🤷🏽♀️.. Brand design is at the center of all my designs even event stationery because in my approach every event is "branded" and i take a similar strategy in creating designs that connect and delight. ⠀ ⠀ We've been creating like mad as well and have a crazy offer this month (July) with unlimited access to all of our current & future courses in a membership called Her Guide to Marketing for $47!! This is everything you need to push the needle forward in your business from content to social and more...and we are continuing to add more. *Link in Bio*⠀ ⠀ I'm so excited to share this news with you! Be on the look out for a new face lift from me as well. So happy to connect again. ⠀ ⠀ And for real tell me how life has been treating you and your biz lately if we haven't already connected. ⠀ ⠀ ⠀ #livemoremagic #gritandvirtue #liveauthentically #letgooffear #powerwithin #lifeonpurpose #newventure ⠀ #creativehappylife #madeforyou #creativebizowner#makersgonemake #createandinspire #calledtobecreative #wearethecreativeeconomy ⠀ #savvybusinessowners #womanentrepreneur #womenwhohustlehard #calledtobecreatives #chasinglight #creativepreneurs #creativityfoundyou #designisinthedetails #livefullyalive #makersvillage #bigideas #creativeatheart #calledtocreate #createyourhappy
Finding words has been difficult as I navigate the feelings that are in my heart with the current climate. I've had friends reach out to me and ask if I am ok. I had to tell them I am disheartened, sad, and so very damn tired. I told them what hurts the most is this feels like the norm. Its like living in a war zone and hearing gunfire every minute, you are desensitized to it, the fear remains but you learn to exist within it because its what you feel like you have to do. Many are having their eyes open to atrocities but this has been my life. I have brothers, uncles, father, grandfather etc. so many amazing black men in my life that I have to grapple not only with the fact that they may not come home but that many of them feel that they may not make it to a specific age because of this freakin injustice. It breaks my heart to hear a black man say " I never thought I would make it to 25 or 30" because by the time I was 15 I'd been pulled over x amount of times (no arrests), guns pulled on them etc. The amount of not only fear but internal anger that you carry within you on a daily basis but society tells you that you don't have the right to express it, you aren't valued as highly and you should be grateful for the opportunities you have. i'm tired of the dirty looks, the clutched purses, the profiling, the statements like "you're one of the good ones" or "I'm a woman I've been discriminated against too", having to pray for my husbands safe return, I'm so very tired. I don't have all the answers and there is no universal fix for this. However, having the uncomfortable conversations, confronting the internal biases, educating yourself, taking forward actions rather imperfect or small is better than doing nothing at all. I continue to push along the path I have to support and uplift my community. To inform others where I may, to provide access where there was previously none and continue to serve in a manner that impacts within. I thank the ones that have had the real conversations, who seek to truly change not just themselves but their children, families and communities. This is not something that we can do alone but that we have to do together.
On this holiday of love, I wanted to celebrate one of the biggest displays of love for me and that was this iconic day almost 6 years ago when I committed myself to this amazing man. Love is defined by Oxford Dictionary as a very strong feeling of liking and caring for somebody/something, especially a member of your family or a friend or a strong feeling of romantic attraction for somebody. Love has always been hard to quantify for me and I believe for many of us. It is so much more than this definition and along side pain one of the many drivers in our lives on how we navigate relationships. Love has strengthen me along this journey of life and it has also hindered me when I loved the wrong person. It has invigorated me, pushed me and ultimately the love that has been poured into me and lack there of has made me who I am today. What's your definition of love? What is one of the most influential events in your life that has been a strong declaration of love? #makeadifferenceeveryday #thesimplethings #livemoremagic #gritandvirtue #liveauthentically #letgooffear #powerwithin #lifeonpurpose #loveinspired #ringsandthings #valentinesday2020 #loveandlife #creativehappylife #savvybusinessowner #madeforyou #creativeentrepeneur #creativebizowner#makersgonemake #createandinspire #womanpreneur #designisinthedetails #livefullyalive #wearethecreativeeconomy #bigideas #creativeatheart #calledtocreate #createyourhappy
Hey ya'll!! I haven't shown my face on my feed in a minute but had to share this pic from Nashville last fall. This picture is me 100% and how you'll probably see me if you pass me on the street. Fun graphic tee (I love comics/anime/cartoons so those are most of my collection), jeans (skinny or distressed...both = perfection), and sneakers (I'm a minimalist sneakhead now but love my classics like jordans or my Nike huaraches....diving into Adidas now... so comfy). Also I'm a foodie to the max and comfort food is my heart (guess its the southern girl in me) but if not comfort I'm all for trying a new cultural dish. Then there is alcohol...specifically cocktails and craft beer. If you know me there is usually always a drink nearby and most of my residual income goes to food, trying new drinks and bowling. Fun Fact: Bowling is my not so secret passion but I've been bowling since I was 8 (Dad introduced me) and I come from a family of bowlers. I was in league from 8 to 17. I took a break right before college until recently (2018) so a whooping 15 year hiatus from league bowling (bowled casually). And I'm back better than ever, surpassed my goals, hit news highs and even placed in a few tournaments. What are some fun things about you? If anyone who knows you would identify one thing with you, what would it be? Let me know in the comments below I'd love to connect and learn something new about you. #thesimplethings #livemoremagic #gritandvirtue #liveauthentically #lifeonpurpose #customstationery #businessstationery #atlantagraphicdesigner #atlantastationer #brandcollateral #modernstationery #moderndesigns #minimaldesign #simplicityeverywhere #graphicdesigners #calledtodesign #lifeofanartist
Client experience is everything and connection with your customers in an intentional and meaningful way goes such a long way. And why its a central part of my brand foundation and why I love working with people who value a unique and impactful experience. That starts with how they are greeted, that can be your website, your response after an inquiry or a combination of you workflow. Having those pieces together allows for a consistent experience but also a responsive one. I feel that having key branded collateral in that workflow such as a welcome guide helps extend that brand identity and set expectations for the experience to come. Then that segways into the experience component now that can be the service you provide, the purchasing/delivery experience if you are a product based business or even the event itself if you're a planner. During this time you want to extend your brand's intentions to the customer. Are you focused on a quality service, connection, a specific outcome etc. Let that be a guiding light as you set this plan in place. Mine specifically is to not only deliver a quality end product but to make the process one of connection and collaboration so that they're vision and mission is exemplified in design form. I challenge everyone to think about what kind of feeling/reaction do you want your clients to have after working with you? Let that be a guiding light forward in how you craft your client experience. ------------ #creativehappylife #savvybusinessowner #madeforyou #creativebizowner #createandinspire #womanpreneur #calledtobecreative #cyclcollective #wearethecreativeeconomy #womanentrepreneur #womenwhohustlehard #calledtobecreatives #creativepreneurs #designisinthedetails#makersvillage #wearethecreativeeconomy #bigideas #creativeatheart #calledtocreate #clientexperience #smallbizowners #customstationery #businessstationery #atlantagraphicdesigner #brandcollateral #modernstationery #moderndesigns #minimaldesign #simplicityeverywhere #lifeofanartist
The last of my semi-custom collection is the Saint Germain, which was inspired by the elderberry flower liqueur. The world’s first artisanal French liqueur, made with up to 1,000 fresh, wild, handpicked elderflower blossoms in every bottle. This is a summer personality, which is one of romanticism, elegance, timeless quality, flowing lines, airiness a softness of tone. This fit perfectly with this artisanal french liqueur that pairs amazingly with a champagne...Parisian summer anyone? This will definitely be a collection full of soft lines, muted tones, and that airy quality. All the relaxing tones of summer lightness. That's the last moodboard collection and up next is a signature piece from each collection. This has been a labor of love and I hope you find a special connection with one of these collections as they have in my heart. So far out of all of the collections which one has been your favorite? One that you can see connected to your brand? Or maybe even the inspiration for that next great party or event? Let me know below in the comments! Port Reserve holds a warm place as my fav, followed close by Kyoto. #summerinspired #summerpersonality #customstationery #creativehappylife #savvybusinessowner #businessstationery #madeforyou #creativeentrepeneur #creativebizowner #moodboardaesthetic #moodboardinspiration #semicustom #semicustominvitations #atlantagraphicdesigner #atlantastationer #brandcollateral #modernstationery #moderndesigns #funstationery #minimaldesign #simplicityeverywhere #cleanlines #parisiansummer #parisiandesign #saintgermain #cocktailsanyone #cocktailinspired #eventinspiration #brandinspo