• I don’t follow trends. I listen to people. And it’s been the greatest factor to my clients’ success. Back in 2010 when Facebook was blooming and people still used this thing called “Vine” (remember that?), big brands took to social media as a NEW advertising platform. Basically, Facebook was their new billboard. They used the Feed for promotion, and talked AT customers, rather than with them. ⬆️ 2010 was light years ago, but we’re not off the hook; I still see SO many business owners doing the same thing. As the voice and strategist for a west coast brand called King’s Hawaiian, I took a radically different approach. I leaned into the “we” of social media, over the nature of “me”. ✅ I listened to our customers and asked for their feedback. ✅ I paid attention to what got them excited — spoiler alert: it wasn’t promotional material. ✅ I created content not by demographic, which was the norm then, but by “content buckets” based on what they liked to talk about. King’s Hawaiian became the most beloved bread brand on the west, so much so we were able to expand them to the south and to the northeast. The social listening I pioneered went on to shape their website, public relations, and even growth strategy. And to think, it all started with the one thing our post-happy world tends to forget: Listening. 💢 Did this resonate with you? As a business owner, are you treating your customers like people? And on the converse, is there a brand who really treats YOU well as a customer?
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    I don’t follow trends. I listen to people. And it’s been the greatest factor to my clients’ success. Back in 2010 when Facebook was blooming and people still used this thing called “Vine” (remember that?), big brands took to social media as a NEW advertising platform. Basically, Facebook was their new billboard. They used the Feed for promotion, and talked AT customers, rather than with them. ⬆️ 2010 was light years ago, but we’re not off the hook; I still see SO many business owners doing the same thing. As the voice and strategist for a west coast brand called King’s Hawaiian, I took a radically different approach. I leaned into the “we” of social media, over the nature of “me”. ✅ I listened to our customers and asked for their feedback. ✅ I paid attention to what got them excited — spoiler alert: it wasn’t promotional material. ✅ I created content not by demographic, which was the norm then, but by “content buckets” based on what they liked to talk about. King’s Hawaiian became the most beloved bread brand on the west, so much so we were able to expand them to the south and to the northeast. The social listening I pioneered went on to shape their website, public relations, and even growth strategy. And to think, it all started with the one thing our post-happy world tends to forget: Listening. 💢 Did this resonate with you? As a business owner, are you treating your customers like people? And on the converse, is there a brand who really treats YOU well as a customer?
  • I’M BACK Y’ALL!💃🏻 Did you miss me? I’ve missed chatting with you. I took 1 month off to center myself and move forward better after working myself (and my team) nearly into the ground. Over this month, I enjoyed the beauty of Hawaii 🏝; reunited with family for the first time since lockdown for my husband’s birthday 🎉 ; reconnected with great friends and collaborators and dug out a LOT of limiting beliefs and lies I was living in. I am feeling more grounded, more engaged in the present moment, than I’ve ever been. And I see, now, why people say the present is a gift. 🎁 As leaders, we must lead ourselves well before we can lead others. I’m really excited to share all the work we’re doing behind the scenes… but, pacienca y fe, it won’t be revealed for a few weeks. (P.S. who else watched IN THE HEIGHTS??? I. Am. LIVING for it.) 🕺🏻 I want you to know this: 1. You, and your dreams, are absoLUTELY worth living out loud. 💭 2. You get to redefine success on your terms. It’s why you started this business after all! ⚡️ 3. Your inner compass is SO worth listening to, more than any algorithm or trend. 🧭 👊🏽 Here with you, rooting for you, and THRILLED to work with you as you march to the beat of your own drum 🥁 to leave the legacy you were made for. • • • #copywriter #copywriters #copywritersofinstagram #businesscoachingforwomen #womenceos #femalecreatives #dreamersanddoers #womenwithvision #womenwithambition #brandstory #purposedriven #purposedrivenwoman #comealive #sandiego #sandiegosmallbusiness #hersuccess #9tothrive #womanofcolor #womenofcolor #womenofcolorentrepreneurs
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    I’M BACK Y’ALL!💃🏻 Did you miss me? I’ve missed chatting with you. I took 1 month off to center myself and move forward better after working myself (and my team) nearly into the ground. Over this month, I enjoyed the beauty of Hawaii 🏝; reunited with family for the first time since lockdown for my husband’s birthday 🎉 ; reconnected with great friends and collaborators and dug out a LOT of limiting beliefs and lies I was living in. I am feeling more grounded, more engaged in the present moment, than I’ve ever been. And I see, now, why people say the present is a gift. 🎁 As leaders, we must lead ourselves well before we can lead others. I’m really excited to share all the work we’re doing behind the scenes… but, pacienca y fe, it won’t be revealed for a few weeks. (P.S. who else watched IN THE HEIGHTS??? I. Am. LIVING for it.) 🕺🏻 I want you to know this: 1. You, and your dreams, are absoLUTELY worth living out loud. 💭 2. You get to redefine success on your terms. It’s why you started this business after all! ⚡️ 3. Your inner compass is SO worth listening to, more than any algorithm or trend. 🧭 👊🏽 Here with you, rooting for you, and THRILLED to work with you as you march to the beat of your own drum 🥁 to leave the legacy you were made for. • • • #copywriter #copywriters #copywritersofinstagram #businesscoachingforwomen #womenceos #femalecreatives #dreamersanddoers #womenwithvision #womenwithambition #brandstory #purposedriven #purposedrivenwoman #comealive #sandiego #sandiegosmallbusiness #hersuccess #9tothrive #womanofcolor #womenofcolor #womenofcolorentrepreneurs
  • If you’re here to lead a visionary business, you’ve got to honor the visionary parts of you…⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ...that is, by allowing yourself to REST!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As a Creative first (entrepreneur second), I find all my best ideas when I’m on a break [like Ross and Rachel, minus the 18 pages front and back… any FRIENDS fans out there feel me? 😉)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Come Alive Co is CLOSED for business from May 18 - June 14, 2021, but you can BET we’re coming back with sooo much fire 🔥for those of who you’ve reserved working with us this year! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If your unclear message is holding you back, partner with us to FINALLY uncover your Brand Story in 2 ways: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1️⃣ Our done-for-you Brand Story x Website Copywriting:⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you’re struggling with how to CONNECT + convert your audiences and put your EPIC IMPACT into words, let a PRO do the heavy lifting for you.⠀⠀⠀⠀⠀⠀⠀⠀⠀ Check out comealive.co/services and email us to BOOK YOUR slot!⠀⠀⠀⠀⠀⠀⠀⠀⠀ (Spots are booking UP. We may only have 1 left for the year!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2️⃣ The Breakthrough Brand Story Mastermind⠀⠀⠀⠀⠀⠀⠀⠀⠀ Only running 1x more this year, our Mastermind is a 12-week program walking YOU through the Brand-building, messaging, and positioning x amplification process so YOU can:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌟 Show up fully, STAND out in a saturated industry, and scale up business on YOUR terms⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌐 Write your website, social media content, and new business pitches with ease⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💡 Light up stages with a message that CAPTIVATES people and inspires them to action⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌱 Engages deeply, connects personally, and converts new customers seamlessly ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3️⃣ BONUS!⠀⠀⠀⠀⠀⠀⠀⠀⠀ Become an Email MVP for even MORE great Brand Story tips and encouragement!⠀⠀⠀⠀⠀⠀⠀⠀⠀ Because I’m extra, I’ve scheduled out in-depth guidance for you while I’m away. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sign up for FREE at comealive.co/email ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ That’s all folks! See you in June 😉
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    If you’re here to lead a visionary business, you’ve got to honor the visionary parts of you…⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ...that is, by allowing yourself to REST!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As a Creative first (entrepreneur second), I find all my best ideas when I’m on a break [like Ross and Rachel, minus the 18 pages front and back… any FRIENDS fans out there feel me? 😉)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Come Alive Co is CLOSED for business from May 18 - June 14, 2021, but you can BET we’re coming back with sooo much fire 🔥for those of who you’ve reserved working with us this year! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If your unclear message is holding you back, partner with us to FINALLY uncover your Brand Story in 2 ways: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1️⃣ Our done-for-you Brand Story x Website Copywriting:⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you’re struggling with how to CONNECT + convert your audiences and put your EPIC IMPACT into words, let a PRO do the heavy lifting for you.⠀⠀⠀⠀⠀⠀⠀⠀⠀ Check out comealive.co/services and email us to BOOK YOUR slot!⠀⠀⠀⠀⠀⠀⠀⠀⠀ (Spots are booking UP. We may only have 1 left for the year!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2️⃣ The Breakthrough Brand Story Mastermind⠀⠀⠀⠀⠀⠀⠀⠀⠀ Only running 1x more this year, our Mastermind is a 12-week program walking YOU through the Brand-building, messaging, and positioning x amplification process so YOU can:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌟 Show up fully, STAND out in a saturated industry, and scale up business on YOUR terms⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌐 Write your website, social media content, and new business pitches with ease⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💡 Light up stages with a message that CAPTIVATES people and inspires them to action⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌱 Engages deeply, connects personally, and converts new customers seamlessly ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3️⃣ BONUS!⠀⠀⠀⠀⠀⠀⠀⠀⠀ Become an Email MVP for even MORE great Brand Story tips and encouragement!⠀⠀⠀⠀⠀⠀⠀⠀⠀ Because I’m extra, I’ve scheduled out in-depth guidance for you while I’m away. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sign up for FREE at comealive.co/email ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ That’s all folks! See you in June 😉
  • Hey there! My name’s Ché (like the butter, not Guevara) and I’m the Founder and CEO of Come Alive Co.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⚡️ We believe that EACH of us were made to COME ALIVE in our unique gifts + audacious vision, and that the best way to do so is through the stories we tell others AND ourselves.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💃🏻 We’ve pioneered the FIRST Brand Story Framework by a woman, for women and empathetic leaders, flipping the script on sleazy bro marketing to CONNECT to your customers and EARN their loyalty long-term…⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ...Inspired by 12+ years in advertising and a lifetime falling in love with how words and conversation bring people together. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💝 I believe, no matter how much we evolve as a society, that at the heart of all of us is a similar desire: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To be seen, known, and loved; to belong, and contribute something worth living for, with meaning. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👋🏽 I’m saying hello to so many of you for the first time, and also goodbye (or rather, see you later!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ‼️ Come Alive Co is CLOSING for a month as we step back from the screen and REFRESH our vision, along with what matters most outside the business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We’ll see you back here in mid June...⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🐰 But in the meantime, HOP ON OUR MAILING LIST at comealive.co/email for some sweet Brand Story tips and occasional sunshine coming your way. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Be you, be true, and stay cool 😎⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷: @mikahmariephoto
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    Hey there! My name’s Ché (like the butter, not Guevara) and I’m the Founder and CEO of Come Alive Co.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⚡️ We believe that EACH of us were made to COME ALIVE in our unique gifts + audacious vision, and that the best way to do so is through the stories we tell others AND ourselves.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💃🏻 We’ve pioneered the FIRST Brand Story Framework by a woman, for women and empathetic leaders, flipping the script on sleazy bro marketing to CONNECT to your customers and EARN their loyalty long-term…⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ...Inspired by 12+ years in advertising and a lifetime falling in love with how words and conversation bring people together. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💝 I believe, no matter how much we evolve as a society, that at the heart of all of us is a similar desire: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To be seen, known, and loved; to belong, and contribute something worth living for, with meaning. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👋🏽 I’m saying hello to so many of you for the first time, and also goodbye (or rather, see you later!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ‼️ Come Alive Co is CLOSING for a month as we step back from the screen and REFRESH our vision, along with what matters most outside the business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We’ll see you back here in mid June...⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🐰 But in the meantime, HOP ON OUR MAILING LIST at comealive.co/email for some sweet Brand Story tips and occasional sunshine coming your way. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Be you, be true, and stay cool 😎⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷: @mikahmariephoto
  • I am SO proud of our Mastermind OG’s! Since it ended two weeks ago, our students have: 🏟 Knocked big brand pitches out of the park (“This is the first cohesive pitch deck I've had that really shows what I can do and offer.”) ⚡️ Hit it off with potential clients (“I wrote the pitch in ten minutes in class. I used your framework and barely touched it up after that. It likely would have taken me 3 or 4 hours… and I still wouldn’t have been as happy with it.”) 📣 Secured more speaking opportunities! ✨ Are PROUD to share their stories — and are finally able to connect the dots between where they’ve been and the impact they’re meant to make 💻 Coined up-and-coming terms to stand apart as the industry leaders they are 🌎 Set up to expand nationally, and secure clients/partnerships INTERnationally! If you are a service provider driven to make a difference through your meaningful work and you: 1. Would rather get waxed than sit down to put copy on the page (the copy constipation is real, y’all) 2. Struggle with how to accurately convey your epic impact in words 3. Want to magnetize ALIGNED Clients and stop saying “yes” to just anyone 4. Want to confidently communicate the UNIQUE VALUE you bring to the table, and get sidetracked with Comparisonitis 5. Don’t know what’s so special about your story, and to be honest, you’re feeling disconnected from your purpose… and your people 6. Are ready to SHOW UP fully, STAND out in a saturated industry, and SCALE UP your business so you can reach the people who DESERVE your guidance, Sign up for the waitlist: comealive.co/mastermind 📩 It sold out the first round and we’re only running this 1x more this year! 🎉
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    I am SO proud of our Mastermind OG’s! Since it ended two weeks ago, our students have: 🏟 Knocked big brand pitches out of the park (“This is the first cohesive pitch deck I've had that really shows what I can do and offer.”) ⚡️ Hit it off with potential clients (“I wrote the pitch in ten minutes in class. I used your framework and barely touched it up after that. It likely would have taken me 3 or 4 hours… and I still wouldn’t have been as happy with it.”) 📣 Secured more speaking opportunities! ✨ Are PROUD to share their stories — and are finally able to connect the dots between where they’ve been and the impact they’re meant to make 💻 Coined up-and-coming terms to stand apart as the industry leaders they are 🌎 Set up to expand nationally, and secure clients/partnerships INTERnationally! If you are a service provider driven to make a difference through your meaningful work and you: 1. Would rather get waxed than sit down to put copy on the page (the copy constipation is real, y’all) 2. Struggle with how to accurately convey your epic impact in words 3. Want to magnetize ALIGNED Clients and stop saying “yes” to just anyone 4. Want to confidently communicate the UNIQUE VALUE you bring to the table, and get sidetracked with Comparisonitis 5. Don’t know what’s so special about your story, and to be honest, you’re feeling disconnected from your purpose… and your people 6. Are ready to SHOW UP fully, STAND out in a saturated industry, and SCALE UP your business so you can reach the people who DESERVE your guidance, Sign up for the waitlist: comealive.co/mastermind 📩 It sold out the first round and we’re only running this 1x more this year! 🎉
  • 2 COPY TIPS TO MAGNETIZE ALIGNED CLIENTS without sketchy DMs or burning yourself out from posting without purpose: But first: an announcement! Come Alive Co will be CLOSED from May 17 to June 13. 👩🏻‍💻 1 Brand Story x Website Copywriting spot open for July. Book your spot at comealive.co/services! ☀️ Get these rays of sunshine + deeper Brand Story copywriting guidance while we’re gone! Hop on our email list: comealive.co/email I’m SO excited to give our team, and myself, this beautiful break after a sweet 4 months launching HUGE things in the world, falling on our faces everyday, and riding the rollercoaster of entrepreneurship that led to as many distraught tears as happy dances. BUT ONTO THE GOODS! 2 Copy Tips to Magnetize Aligned Clients with PULL vs. PUSH Marketing: pulling people in with your Brand Story vs. pushing yourself on them like a creepy guy at the club: 1️⃣ Communicate what they WANT; give ‘em what they need. As the expert, you may KNOW your customers need to go through steps XY&Z first, but what’ll drive ‘em to sign is projecting their Ultimate Goal. Ex: Your client wants to hit x amount of monthly income through “passive” products Don’t: Outline all the steps from A - Z to get there. They don’t care how the sausage gets made. DO: Hit ‘em with a headline like “Make more money AND get time back with my done-for-you launch strategy!” 2️⃣ GROUND your copy in real-life situations What’s SPECIFIC is UNIVERSAL. Define your tone of voice: how YOU speak differently from anyone else, and carry that throughout your copy. The most important question to ask is not “how can I get them to buy” but “what do I want my Aligned Client to Feel?” At Come Alive Co we emanate lightheartedness (‘cuz business is already overwhelming). Instead of saying “I’m here for you” we say “here to boost your business like that push-up bra in 7th grade.” It elicits chuckles and immediately gets remembered. >> Want more 🔥 tips like these to get your business READY to emerge into the world like RuPaul on ANY stage? We won’t be online for the next month. SIGN UP at comealive.co/email for li’l love notes straight from me to you 😉
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    2 COPY TIPS TO MAGNETIZE ALIGNED CLIENTS without sketchy DMs or burning yourself out from posting without purpose: But first: an announcement! Come Alive Co will be CLOSED from May 17 to June 13. 👩🏻‍💻 1 Brand Story x Website Copywriting spot open for July. Book your spot at comealive.co/services! ☀️ Get these rays of sunshine + deeper Brand Story copywriting guidance while we’re gone! Hop on our email list: comealive.co/email I’m SO excited to give our team, and myself, this beautiful break after a sweet 4 months launching HUGE things in the world, falling on our faces everyday, and riding the rollercoaster of entrepreneurship that led to as many distraught tears as happy dances. BUT ONTO THE GOODS! 2 Copy Tips to Magnetize Aligned Clients with PULL vs. PUSH Marketing: pulling people in with your Brand Story vs. pushing yourself on them like a creepy guy at the club: 1️⃣ Communicate what they WANT; give ‘em what they need. As the expert, you may KNOW your customers need to go through steps XY&Z first, but what’ll drive ‘em to sign is projecting their Ultimate Goal. Ex: Your client wants to hit x amount of monthly income through “passive” products Don’t: Outline all the steps from A - Z to get there. They don’t care how the sausage gets made. DO: Hit ‘em with a headline like “Make more money AND get time back with my done-for-you launch strategy!” 2️⃣ GROUND your copy in real-life situations What’s SPECIFIC is UNIVERSAL. Define your tone of voice: how YOU speak differently from anyone else, and carry that throughout your copy. The most important question to ask is not “how can I get them to buy” but “what do I want my Aligned Client to Feel?” At Come Alive Co we emanate lightheartedness (‘cuz business is already overwhelming). Instead of saying “I’m here for you” we say “here to boost your business like that push-up bra in 7th grade.” It elicits chuckles and immediately gets remembered. >> Want more 🔥 tips like these to get your business READY to emerge into the world like RuPaul on ANY stage? We won’t be online for the next month. SIGN UP at comealive.co/email for li’l love notes straight from me to you 😉