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What’s your Hairy Scary? A Hairy Scary is a BIG freakin’ dream — bigger than yourself, its ripples are meant to impact your family, customers, society, and generations to come. Today we honor a man with a REALLY big dream. One he gave his life for, and one we’re realizing requires us ALL to bring to life as we rally for equality, honor, and love nearly 60 years later. That’s the power of a message larger than yourself... ...to MOVE crowds; INSPIRE action; effect change for your children (or the children around you) and theirs, too. As your customers look to support brands which share their values, I challenge you with this: ->> WHY did you start your business? If you were to reach 100% of the clients you’ve come to serve, what’s POSSIBLE for them? For instance: 1️⃣ If you’re a VA or systems + operations coach, you save 4-8 hours a week for female entrepreneurs, freeing up MORE family time for them and breeding happier; healthier; more connected communities 2️⃣ As a thoughtful designer elevating brands for womxn of color, you empower financial opportunity, unlock confidence, and enable more equitable societies On this day, let us pledge to honor Dr. Martin Luther King Jr. not just with an over-shared quote in our ‘gram... ...but to be people who use OUR unique gifts + calling to actively champion ALL others with honor, dignity, and love, and to rise up as leaders who maximize our message to lead movements, for good.
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We’re bringing back #FierceFounderFriday: where we circle up the most AMAZING dreamers and doers in business to celebrate our progress and just have a good ol’ time! Tag the friend this love letter makes you think of 💕 we all could use more encouragement in these times and you have no idea how much your friend might need this today!
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It’s been a heavy few weeks (years) — it’s time for celebration. Something my sister taught me as a kid was, “never be a victim of circumstance”. This past year, we all watched our lives crumble as we never would’ve expected. I learned that joy is not false positivity, but LEANING IN to bend and even let yourself break, because it’s through these cracks the light can shine in. And through it all, I learned what TRUE joy is... ...Choosing joy when the world gives you no reason to, otherwise. I’m feeling a collective heaviness that refuses to lift. So, to overcome it, we want to celebrate — YOU. 👇🏽 Comment below ONE thing you’ve found joy in this past week. It could be a big win or an easily overlooked moment, like breathing in the crisp air as you walked around at sunset. 🌅 And, in return, I’ll comment back with an encouragement for you. 🚀 Because “celebration” is a huge value here at Come Alive Co, and sometimes all we need is ONE word, when we’re feeling isolated / alone, to keep on going 💖 📸: @mikahmariephoto
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Intentional brands save time and get MORE from strategic steps today that build a killer brand for tomorrow. >> 🙌🏽 High ten if you feel me! So how does intentionality apply to your content? (SAVE this post for when you’re writing yours) Well, when it comes to magnetizing the right audience, your Brand Story is the multi-channel content strategy you need to attract your best clients and secure speaking + press that’ll elevate your brand. 💥 Why? People see ads 4,000 - 10,000x A DAY, so your Aligned Client needs to hear from you ~20x before they buy. This means, they’re educating themselves on whether YOUR brand is the one that 1) solves a pressing problem and 2) aligns with their vision and values... ...by checking you out everywhere you show up: your website; Instagram; Clubhouse; press; speeches; articles; email, and more. ‼️ Make your content consistent and intentional by hitting at least 1 of these 3 goals: 1. EDUCATE 2. CONNECT 3. CONVERT Just like the good ol’ days when we’d used to stick out our hand and say “hi” at an event (seems like ages ago), you can’t march up to someone and scream, “BUY MY PRODUCT NOW” and expect them to do it. 👉🏽 I’d love to know: Do you keep your eye on these 3 goals as you create your content? It can be hard to do alone while you wear ALL the hats, but it’s for this reason I’m launching the Breakthrough Brand Story Mastermind… ...so you have a safe, exhilarating space to uncover your Brand Story and write it so it’s amplified across the customer journey :) 🔥 HOP ON that waitlist at comealive.co/mastermind and get ready to slayyy in 2021!
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You can talk like you’re on Bridgerton but your customers just want YOU. Sidebar: I’ve yet to dive into this world, but friends are goin’ CRAZY for this show. 👇🏽 Drop me one good reason (ASIDE from the Duke) this show’s worth watching! 😝 🏃🏻♀️ Big-dreaming entrepreneurs like you come to me to unlock their vision and voice. They understand, as you do, that communication is the #1 skill for CEOs like you to turn vision into reality. It’s through your words, after all, that you will catalyze change; sell out that life-altering course; COME ALIVE expressing yourself without reservation. But just ‘cuz your dreams are big doesn’t mean your vocabulary has to be! (unless you are the Duke, formal speak won’t get your audience going 🔥) So take this as your friendly reminder that you don’t need to talk in Old English, put on a sales suit, or dial up (or down) your personality and opinions to succeed. ⚡️ What your aligned audience wants is something REAL, after all... 💖 Like the growing love between Daphne and Simon (did I get this right? 😂)
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Could THIS be the reason your roster’s not brimming with clients you ABSOLUTELY love (paying you top price 💰)? 💢 Scroll through these posts and SAVE for when you create content. 🐻 Bad news bears: Your potential clients are getting bombarded with 4,000 to 10,000 messages — A DAY. So how the heckle Jekyll can YOU make a splash among the noise? 🥊 Your Breakthrough Brand Story, that’s how. With it, you’ll be able to: 1️⃣ Speak your Aligned Client’s language by asking the RIGHT questions Stop spinning your wheels on what to write. Ask your audience to get the answers that’ll clue your copy (PS THIS step sets apart breakthrough from “blah”). 2️⃣ Find authentic confidence in your UNIQUE positioning Yes, Cheryl and Karen may do what you do, but when you know how to word what makes you different, you’ll become the ONLY choice for your audience (which includes more than clients, but that’s for another day). 3️⃣ Show up fully you, but with your Aligned Clients AND content goals in mind The best content showcases a mix of personality AND purpose. Without content goals you’re gonna tire out your arm shooting arrows with no bullseye before you. 🎯 〰️〰️ This week, I’ll be announcing The Breakthrough Brand Story Mastermind: A dozen years’ worth of copywriting, sales, and brand strategy mashed into 8 weeks of GLORIOUS FUN. There has never been another program like this. So, you ready for it? 👉🏽 COMMENT BELOW which number you wanna focus on most this week, then 🔥 Get on the waitlist at COMEALIVE.CO/MASTERMIND to get FIRST access for when doors open!