• To learn it by experiencing it… is there any better way?! ⠀ Here are 3 tips for bringing your offers to life (literally!): ⠀ + Aim to heighten the senses: When people can taste, touch, smell, hear or see what you’re offering in action, they’re much more likely to invest their time and dollars into it. ⠀ + Provide a ‘rescue moment’: Identify how your product or service solves a problem in your consumers’ lives and throughout the delivered experience either solve the problem immediately or provide temporary relief. ⠀ + Create an emotional connection: Understand what your customer needs and then design an interactive experience that evokes that core emotion and envelopes your consumer in it. ⠀ 👆🏼 Sharing these and even more tips inside my free guide on how to not only captivate, but activate your audience via live experiences, which is still available for download! Link in bio or → shannanscott.com/guide
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    To learn it by experiencing it… is there any better way?! ⠀ Here are 3 tips for bringing your offers to life (literally!): ⠀ + Aim to heighten the senses: When people can taste, touch, smell, hear or see what you’re offering in action, they’re much more likely to invest their time and dollars into it. ⠀ + Provide a ‘rescue moment’: Identify how your product or service solves a problem in your consumers’ lives and throughout the delivered experience either solve the problem immediately or provide temporary relief. ⠀ + Create an emotional connection: Understand what your customer needs and then design an interactive experience that evokes that core emotion and envelopes your consumer in it. ⠀ 👆🏼 Sharing these and even more tips inside my free guide on how to not only captivate, but activate your audience via live experiences, which is still available for download! Link in bio or → shannanscott.com/guide
  • 𝑡ℎ𝑒 𝑏𝑟𝑒𝑎𝑘𝑖𝑛𝑔 𝑙𝑒𝑎𝑑𝑠 𝑡𝑜 𝑜𝑝𝑒𝑛𝑖𝑛𝑔 ⠀ 𝑡ℎ𝑒 𝑜𝑝𝑒𝑛𝑖𝑛𝑔 𝑎𝑙𝑙𝑜𝑤𝑠 𝑒𝑥𝑝𝑎𝑛𝑠𝑖𝑜𝑛 ⠀ 𝑡ℎ𝑒 𝑒𝑥𝑝𝑎𝑛𝑠𝑖𝑜𝑛 𝑐𝑟𝑒𝑎𝑡𝑒𝑠 𝑚𝑜𝑟𝑒 𝑠𝑝𝑎𝑐𝑒 ⠀ 𝑡ℎ𝑒 𝑠𝑝𝑎𝑐𝑒 𝑖𝑛𝑣𝑖𝑡𝑒𝑠 𝑔𝑟𝑜𝑤𝑡ℎ 𝑖𝑛 ⠀ I love these words by @danielledoby. Sometimes when we find ourselves deep within one season of life, it can be difficult to see past it. But every season eventually ends and sets the tone for the next (I’m still learning this!) ⠀ 2019 has been a year unlike any other in my life. We’re only halfway through and I already feel as though I’ve been through this very cycle many times over. ⠀ Right now, life feels spacious, less busy. Yet still more difficult to manage. ⠀ Because space for me has always brought on the pressure to perform. Waves of guilt for deciding to just 𝑏𝑒 vs. do. ⠀ 𝑊ℎ𝑎𝑡 𝑤𝑖𝑙𝑙 𝑝𝑒𝑜𝑝𝑙𝑒 𝑡ℎ𝑖𝑛𝑘 𝑜𝑓 𝑚𝑒? 𝐷𝑜𝑒𝑠 𝑡ℎ𝑖𝑠 𝑚𝑒𝑎𝑛 𝐼’𝑚 𝑚𝑜𝑣𝑖𝑛𝑔 𝑏𝑎𝑐𝑘𝑤𝑎𝑟𝑑𝑠? ⠀ I’m working on healing these toxic thought patterns. I suppose that’s where the growth lives, right? ⠀ Tell me: where are you currently choosing to grow in life or business? Or, what part of the cycle above to you find yourself in? ⠀ pc: @elanaloo
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    𝑡ℎ𝑒 𝑏𝑟𝑒𝑎𝑘𝑖𝑛𝑔 𝑙𝑒𝑎𝑑𝑠 𝑡𝑜 𝑜𝑝𝑒𝑛𝑖𝑛𝑔 ⠀ 𝑡ℎ𝑒 𝑜𝑝𝑒𝑛𝑖𝑛𝑔 𝑎𝑙𝑙𝑜𝑤𝑠 𝑒𝑥𝑝𝑎𝑛𝑠𝑖𝑜𝑛 ⠀ 𝑡ℎ𝑒 𝑒𝑥𝑝𝑎𝑛𝑠𝑖𝑜𝑛 𝑐𝑟𝑒𝑎𝑡𝑒𝑠 𝑚𝑜𝑟𝑒 𝑠𝑝𝑎𝑐𝑒 ⠀ 𝑡ℎ𝑒 𝑠𝑝𝑎𝑐𝑒 𝑖𝑛𝑣𝑖𝑡𝑒𝑠 𝑔𝑟𝑜𝑤𝑡ℎ 𝑖𝑛 ⠀ I love these words by @danielledoby. Sometimes when we find ourselves deep within one season of life, it can be difficult to see past it. But every season eventually ends and sets the tone for the next (I’m still learning this!) ⠀ 2019 has been a year unlike any other in my life. We’re only halfway through and I already feel as though I’ve been through this very cycle many times over. ⠀ Right now, life feels spacious, less busy. Yet still more difficult to manage. ⠀ Because space for me has always brought on the pressure to perform. Waves of guilt for deciding to just 𝑏𝑒 vs. do. ⠀ 𝑊ℎ𝑎𝑡 𝑤𝑖𝑙𝑙 𝑝𝑒𝑜𝑝𝑙𝑒 𝑡ℎ𝑖𝑛𝑘 𝑜𝑓 𝑚𝑒? 𝐷𝑜𝑒𝑠 𝑡ℎ𝑖𝑠 𝑚𝑒𝑎𝑛 𝐼’𝑚 𝑚𝑜𝑣𝑖𝑛𝑔 𝑏𝑎𝑐𝑘𝑤𝑎𝑟𝑑𝑠? ⠀ I’m working on healing these toxic thought patterns. I suppose that’s where the growth lives, right? ⠀ Tell me: where are you currently choosing to grow in life or business? Or, what part of the cycle above to you find yourself in? ⠀ pc: @elanaloo
  • Q: Is experiential marketing basically hosting events? ⠀ I received this question in my DMs the other day and it made me realize that I have some work to do to educate more on this untapped (and unfamiliar) method of marketing. ⠀ First of all, the A to that Q (in case you’re wondering, too) is No. Live events that bring small or large groups of people together is just ONE way to activate or apply experiential marketing. ⠀ To be honest, I’m not a huge fan of the term itself… it sounds quite technical, doesn’t it? ⠀ So to simplify, here’s my definition of this style of marketing: ⠀ 𝑨 𝒕𝒐𝒐𝒍 𝒕𝒉𝒂𝒕 𝒄𝒓𝒆𝒂𝒕𝒆𝒔 𝒂 𝒅𝒆𝒆𝒑𝒆𝒓 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏 𝒃𝒆𝒕𝒘𝒆𝒆𝒏 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒂𝒏𝒅 𝒕𝒉𝒆𝒊𝒓 𝒄𝒐𝒏𝒔𝒖𝒎𝒆𝒓𝒔, 𝒕𝒉𝒖𝒔 𝒅𝒓𝒊𝒗𝒊𝒏𝒈 𝒃𝒐𝒕𝒉 𝒂𝒇𝒇𝒊𝒏𝒊𝒕𝒚 𝒂𝒏𝒅 𝒂𝒄𝒕𝒊𝒐𝒏. ⠀ It’s about crafting tangible touchpoints that allow consumers to sample or experience what your business/brand has to offer and the culture and values it carries in real life. ⠀ Now you’re probably wondering how this marketing approach can be applied to YOUR business, right? Well, let’s brainstorm! Comment below or send me a DM and tell me: what you do/sell + who you serve and I’ll send you some ideas! 💡 ⠀ pc: @debra_alison
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    Q: Is experiential marketing basically hosting events? ⠀ I received this question in my DMs the other day and it made me realize that I have some work to do to educate more on this untapped (and unfamiliar) method of marketing. ⠀ First of all, the A to that Q (in case you’re wondering, too) is No. Live events that bring small or large groups of people together is just ONE way to activate or apply experiential marketing. ⠀ To be honest, I’m not a huge fan of the term itself… it sounds quite technical, doesn’t it? ⠀ So to simplify, here’s my definition of this style of marketing: ⠀ 𝑨 𝒕𝒐𝒐𝒍 𝒕𝒉𝒂𝒕 𝒄𝒓𝒆𝒂𝒕𝒆𝒔 𝒂 𝒅𝒆𝒆𝒑𝒆𝒓 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏 𝒃𝒆𝒕𝒘𝒆𝒆𝒏 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒂𝒏𝒅 𝒕𝒉𝒆𝒊𝒓 𝒄𝒐𝒏𝒔𝒖𝒎𝒆𝒓𝒔, 𝒕𝒉𝒖𝒔 𝒅𝒓𝒊𝒗𝒊𝒏𝒈 𝒃𝒐𝒕𝒉 𝒂𝒇𝒇𝒊𝒏𝒊𝒕𝒚 𝒂𝒏𝒅 𝒂𝒄𝒕𝒊𝒐𝒏. ⠀ It’s about crafting tangible touchpoints that allow consumers to sample or experience what your business/brand has to offer and the culture and values it carries in real life. ⠀ Now you’re probably wondering how this marketing approach can be applied to YOUR business, right? Well, let’s brainstorm! Comment below or send me a DM and tell me: what you do/sell + who you serve and I’ll send you some ideas! 💡 ⠀ pc: @debra_alison
  • Fact: People buy things that make them feel good. ⠀ (And this goes beyond just products sold.) ⠀ As conscious consumers, we buy from brands and businesses that offer not just an innovative product, but from those that also deliver the most enjoyable experience. Why? Because it’s the latter that lasts. ⠀ It’s the latter that creates this emotional connection and memorable impact in our minds. ⠀ So, before you think your product (or service) is the problem, and before you jump into the creation of another, I hope this post today encourages you to spend some time elevating how someone can experience your offering for the first time. ⠀ It’s in serving in the details that creates the magic and magnetism of a brand. ✨ ⠀ pc: @elanaloo
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    Fact: People buy things that make them feel good. ⠀ (And this goes beyond just products sold.) ⠀ As conscious consumers, we buy from brands and businesses that offer not just an innovative product, but from those that also deliver the most enjoyable experience. Why? Because it’s the latter that lasts. ⠀ It’s the latter that creates this emotional connection and memorable impact in our minds. ⠀ So, before you think your product (or service) is the problem, and before you jump into the creation of another, I hope this post today encourages you to spend some time elevating how someone can experience your offering for the first time. ⠀ It’s in serving in the details that creates the magic and magnetism of a brand. ✨ ⠀ pc: @elanaloo
  • ICYMI: Q3 started on Monday! ⠀ We’re officially in the second half of 2019. (I know, I can’t believe it either.) ⠀ If you’re a fellow business owner, the start of a new quarter often means a fresh or renewed focus, or perhaps even a pivot or shift in direction. ⠀ While our seasons of business don’t always mirror the physical seasons we find ourselves in, I’m finding that summer (and what it represents) to be quite fitting. ⠀ —A season of growth, blooming, and activation; one that requires us to have higher energy, to show up, to put ourselves out there, to take action and bring projects to life. There’s a lot of movement happening. A lot of stretching and expanding. ⠀ Which can be both challenging 𝑎𝑛𝑑 rewarding. ⠀ The start of a new quarter is actually my favorite time to on-board new clients because when it comes to marketing, I love to look at it through a 90-day lens. ⠀ So, friend, if you’ve yet to map out the magic that is your Q3 marketing plan (and by magic I mean intentional, immersive + innovative ideas to connect with your dream customers), reach out! I’m taking on only a handful of client projects before the bebe arrives later this fall. ⠀ Your first session is on me! Snag a strategy call here → shannanscott.com/apply ✨ ⠀ pc: @elanaloo
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    ICYMI: Q3 started on Monday! ⠀ We’re officially in the second half of 2019. (I know, I can’t believe it either.) ⠀ If you’re a fellow business owner, the start of a new quarter often means a fresh or renewed focus, or perhaps even a pivot or shift in direction. ⠀ While our seasons of business don’t always mirror the physical seasons we find ourselves in, I’m finding that summer (and what it represents) to be quite fitting. ⠀ —A season of growth, blooming, and activation; one that requires us to have higher energy, to show up, to put ourselves out there, to take action and bring projects to life. There’s a lot of movement happening. A lot of stretching and expanding. ⠀ Which can be both challenging 𝑎𝑛𝑑 rewarding. ⠀ The start of a new quarter is actually my favorite time to on-board new clients because when it comes to marketing, I love to look at it through a 90-day lens. ⠀ So, friend, if you’ve yet to map out the magic that is your Q3 marketing plan (and by magic I mean intentional, immersive + innovative ideas to connect with your dream customers), reach out! I’m taking on only a handful of client projects before the bebe arrives later this fall. ⠀ Your first session is on me! Snag a strategy call here → shannanscott.com/apply ✨ ⠀ pc: @elanaloo