Feeling tapped out from marketing your business? ⠀ If this sounds like you, I want you to consider the following: ⠀ Focused campaigns > fragmented consistency ⠀ Allow this perspective to ease the pressure you might be feeling to show up daily in this space. ⠀ What if instead, you showed up with more intention —thoughtfully crafting the content you create/release to support an upcoming promotion, product launch or new service you’re offering? ⠀ If that sounds like it would be 10x more effective, it’s because it would be. ⠀ I’ll be sharing more about the ‘campaign’ approach to marketing next week —I’m hosting another online workshop! It’s free to attend, just be sure to register via the link in my bio! ⠀ pc: @elanaloo
Have you ever heard that basic marketing principle that says something like, “it takes seven to twelve touchpoints” for someone to internalize or act upon your call to action? ⠀ SEVEN TO TWELVE. 😳 ⠀ Anyone else thinking that’s a lot? ⠀ One of the reasons I love advocating IRL in an online world is because when you take your marketing offline, the number of ‘touchpoints’ to achieve the same result dramatically decreases. ⠀ Human connection is just that powerful. ⠀ If you’re intrigued, I’m sharing the very elements that make an interaction so impactful during a free (online) class I’m hosting next week! Will you join me? → shannanscott.com/webinar or click the link in my bio to register! ⠀ pc: @debra_alison
“For all that is uncertain, I will still choose joy.” —@morganharpernichols ⠀ Allowing these words to guide me as I approach #30weeks this weekend. ⠀ As eager and as excited as I am to meet this little growing babe, lately I’ve been finding myself wanting to savour the present moment —the person I am today, the days we have left “just the two of us”. ⠀ So much is still uncertain, so much still undone and yet here I am, surrendering the stress of it all for the sake of celebrating this pre-season. ⠀ Might as well before our whole world changes, right?
I read an article recently on @thegoodtrade by @alice.zhng on conscious living and how it means so much more than just conscious consumerism. ⠀ “Next time we’re trading brand recommendations for the best [fill in the blank] products, let’s also trade names of great organizations tackling inequality in the inner cities we call home, books that help us understand things like climate change, and dates of upcoming events where we can donate our old clothing or volunteer our time to help others.” ⠀ It got me thinking about how we as business owners (especially those of us serving the highly-conscious generation of millennials) are marketing on- and offline. ⠀ We advocate for the products and services that we sell, but are we spending as much time advocating the story behind them? What about the results or ripple effect they can create for people or the planet at large? ⠀ —A good reminder to know the ins and outs of our audiences and what truly motivates their actions. ⠀ For more on how to do this deep discovery work, hit up step #2 of my free guide (download link in bio!) ⠀ pc: @elanaloo
“A marketing strategy can live, exist and really thrive offline as much as it can online.” ⠀ Last week, I had the pleasure of being interviewed by @amandajoyceweber on the #OneSimpleShift podcast. ⠀ The little nugget I shared above is something I believe so strongly in. Swipe to hear a longer clip from our episode, aptly titled, “the secret to boosting your online business offline”. ⠀ We dive into how to cultivate the mindset you need to market your business through real, genuine relationships and how creating opportunities for someone to interact and experience your brand IRL can actually be the path of least resistance and yield more immediate results. ⠀ If you’re looking for a new episode to add to your podcast playlist this week, look no further! And if you’ve already listened, tell me —what was your biggest takeaway?