Let me start off by saying that this post applies to every business owner out there—brand guidelines are a must-have. This toolkit, ensures your brand looks consistent, professional and cohesive throughout all touchpoints. Yes, they are often used by designers, but they are an important resource for companies that consist of teams. My rule of thumb: the larger the team, the more extensive your branding guidelines should be so that everyone from sales, to marketing, to customer service understands how to effectively communicate your brand. Here are some ideas for what your brand guidelines should include: 👉🏼 Brand Overview - aka who you are and what the brand stands for! The overall message your brand conveys. 👉🏼 Moodboard 👉🏼 Logos - include all of the different logo variations and how to use them! 👉🏼 Typeface System - your brand typefaces and where it’s appropriate to use them. 👉🏼 Brand colors - just like your typefaces, the colors have a specific way they should and should not be used, so make sure to include all of the combinations that do & don’t work! 👉🏼 Digital Applications - mock-ups of how the branding looks in a digital world. 👉🏼 Print Applications - how the branding should be used on business cards or other stationary items. 👉🏼 Image Guidelines - if the client is using stock photos or plan to do their own brand shoot, make sure they understand what that image direction should look like so it aligns with the branding. These are just a few ideas but by no means is it an extensive list! Not sure where to start? Check out my Shop to download my fully customizable Brand Guidelines Template! 😊 
Hi friends! Happy Monday! ☺️ I’ve been pretty MIA on social media lately and honestly it’s felt so good. I used to be hard on myself for missing a week of posting but between all the client work on my plate and summer approaching (not to mention our city finally starting to feel like it’s coming back to life), I’ve been trying to stay present IRL as much as possible. This week I’m wrapping up a bunch of projects and starting one more branding project next week before vacation time ☀️🌊 Does anyone else feel like they burnt themselves out and are ready to take it slow this summer? 😄 
Well hello JUNE!! ☀️🥰 It’s quite the busy month ahead for me but some things I’m looking forward to are: • Wrapping up not one, not two, but FIVE projects with my incredible clients that I can’t wait to share with you very soon! • The long awaited reopening of our city. I literally cannot wait to go thrifting and sit on a patio 🥲 • Taking a vacation!! After a year apart, I’m finally heading to the west coast to visit my family and friends at the end of the month 😭 What are you most looking forward to in June? 👇🏼 
Label concept for @victoriaciderco up close and personal 🍎✨ 
Branding + packaging concept for @victoriaciderco 🍎 
I haven’t reintroduced myself in a while! If you’re new here - welcome ☺️ Let’s dive right in to 5 random facts about me!! 1️⃣ I have two Bachelor’s degrees. One is a B Design but the first was a BSc 👩🏽🔬🧪....don’t ask, it was a confusing time in my life 😅 2️⃣ I am obsessed with thrifting and buying vintage clothing and home decor. Already excited for thrift stores to reopen in Toronto 🥲 3️⃣ I absolutely love to cook and am also really into cooking shows!! I’m currently binging every season of Top Chef (ily @padmalakshmi). I feel like if I wasn’t a designer, I’d open my own restaurant or café 🍴 4️⃣ I was very much an athlete growing up and I was never the artsy type. I always had an affinity for design, but didn’t really get into it until I applied to my program at university. I focused on sports up until that point 🏊🏼♀️🏐🏀 5️⃣ I used to hate olives but now they’ve become one of my favourite foods 🫒💗