I spent the weekend packing up and shopping for Christmas decorations! 🎄🎅🏻 Can’t wait to be moved into our new apartment one week from today 🙌🏼 (and no, this is not our new place lol) Hope you all had a restful weekend 🤗❤️ 
Introducing @carmenjavierco! Fun fact: Carmen and I used to play club volleyball together back in high school. It was so fun to reconnect with her and work together on this project. When she first described her interior design style to me, she compared it to “a leather jacket” — cool, effortless, and timeless, but with a bit of edge. What do you think? Did we nail it? 🖤⚡️ 
The Wilds, a skincare brand inspired by 1970s meets Palm Springs, also known as: my dream project 🤩🌵 
*2K GIVEAWAY!* — GUIDELINES BELOW 👇🏼 Thank you everyone for your ongoing support. I love my little growing community in this corner of the internet 🥺🤍 As a thank you for helping me hit 2000 followers, I’m giving away one FREE branding & website audit! If you’re someone who has an existing brand and website that needs some help and you’re not ready to make the investment of hiring a designer, this is for you!! If you’re chosen as the winner, I’ll review your entire brand and website, focusing on SEO, user experience, and overall aesthetic and offer my advice on what I would do to optimize them. Think of it as recieving my ✨magic touch✨ without having to spend the 💰! TO ENTER: 1️⃣ - Like this photo and follow me @lindsaymarikodesign 2️⃣ - Tag someone below who could use this, along with their website URL (yes, you can tag yourself 😉) 🎉 - Bonus entries for each additional friend you tag and for resharing this post on your story A winner will be chosen at random this Friday (November 20th). Contest closes Friday at 12pm EST! 🥂 
*GIVEAWAY ANNOUNCEMENT!* I’ll be doing a Brand & Website Audit Giveaway when I hit 2000 followers! Have you ever wanted to overhaul your branding and website but aren’t ready to make the investment of hiring a designer? I completely understand the struggle. If you’re chosen as the winner, I’ll review your entire brand and website, focusing on SEO, user experience, and overall aesthetic and offer my FREE advice on what I would do to optimize them. Think of it as using my *magic touch* without having to spend the 💰! Tag a friend who might need this and help me reach 2k 🤗 *Giveaway guidelines will be posted once I hit 2k‼️ 
Moodboards are my love language 🥰 #moodboardmonday 
Let’s talk process 👇🏼 By now you’ve seen a few different iterations of this branding project for @carmenrjavier. So much work goes on BTS when a designer is developing a brand and often you only get to see the final product! Every designer has their own process that works for them; I’m here to share what works for me. My process is broken down into 3️⃣ phases: 1️⃣ Discover - I always start with a 1:1 call so I can learn more about the client and their business. Next, I’ll have every client fill out a strategy questionnaire that covers things like their business’ goals, competitors, aesthetic preferences and more. Additionally, I guide them through building a Pinterest board for gathering visual inspiration. 2️⃣ Design - For me, relying on the questionnaire alone isn’t enough. This phase always starts with showing the client 3 different curated moodboards alongside creative directions with very specific descriptive words. For example, I might come up with one direction that is “light and airy”, one that is “edgy and modern”, and a third that is “nostalgic yet timeless”. Then I’ll have the client select one direction to proceed with. All of this informs the brand design to ensure that we develop an identity that is 100% unique and tailored to the client’s business. Once we’re aligned on the overall vision, I design 3 brand concepts all packaged up in an organized PDF document with notes to explain my thought process. I’ll have the client select their favourite from the 3 and I always request their feedback at every stage. Then, refinements are made if necessary. I like to make my process as collaborative as possible! 3️⃣ Launch - Once everything is finalized and approved, the final deliverables are packaged up. I export all the logos in every single colour in the final colour palette and 3 different formats (JPEG, PNG & SVG). I provide brand guidelines so the client knows exactly how to apply the branding themselves after our work together is complete. The final deliverables also includes 9 Instagram launch graphics to get them started. That’s it, that’s all! Once our project is wrapped, it’s time to launch your new brand into the world! 
Much needed weekend away to reset ☺️ 
Stepping OOO early today - for more information on where I’ll be this weekend, please see attachment 🍷😌