Please excuse me while I transport myself into this moodboard 🌴 we’re busy working on some exciting things for @thewilds1970 💭 Image credits: Top left: @thefashionguitar @porsche Top right: @pierrot Middle left: @zoeisabellakravitz Middle right: @digitalxarchive Bottom left: @losereno_casadeplaya Bottom right: @thenakedtiger 
Why does your brand need multiple logos? 👇🏼 Whenever I’m designing brands for my clients, I ALWAYS provide 3 logo variations — a primary and secondary logo and a submark. So what’s the difference? 1️⃣ - Your Primary Logo should ALWAYS include your business name. It should be very simple, with little to no use of illustrations or icons. This can be as simple as a typed out version of your brand name — I like to manipulate and alter existing typefaces to make primary logos unique to my clients. 2️⃣ - Think of your secondary logo as your primary logo’s trusty sidekick. The secondary logo doesn’t necessarily need to include your full business name in it, it can be as simple as an icon or monogram. This is usually (but not always) used in locations where the space is too small to fit your primary logo, for example, it can be used on Instagram or Facebook in place of your profile picture, where very specific size and shape restrictions are required. 3️⃣ - Now, you may be thinking, why the eff do I need another logo?! Well, a submark is not always necessary but I like to include them as they help strengthen the brand identity. Your submark can be an abbreviated version of your business name, or a graphic that represents the company. In this particular example, the submark is the circular logo. Submarks are also great for print collateral! For example, the circular logo here could be printed out as a small sticker to compliment the rest of the label. The more logos you have, the stronger your brand identity will be, as long as they are cohesive and complimentary to one another. It’s important that they work together as a system and are never competing. 
Very excited to share some candle packaging concepts for @thewilds1970, inspired by the desert at dusk 🏜 
MY TOP 4 FAVE BUSINESS TOOLS 👇🏼 1️⃣ @mydubsado - I could not live without this CRM software! This tool automates ALL your backend systems from lead captures, to proposals, to contracts and invoices and does it all under one roof. If you’re overwhelmed by the daunting task of setting up your workflows, hire someone to do it for you (shoutout to @forestandsageco who set up mine ☺️) 2️⃣ @trelloapp - I use Trello to manage and communicate all things related to my client projects. The best part is customizing the your boards to fit your process. 3️⃣ @wave_hq - I actually do my invoicing separate from Dubsado and the reason is because Wave is an all-in-one invoicing AND bookkeeping app. I keep track of my expenses through Wave and one of my favourite features is the monthly insights, which gives you an overview of income vs. expenses. 4️⃣ @airtable - this tool is newer to me; I was introduced to it by my VA @itscourtneyweimer. It helps keep track of all things task outsourcing. Within Airtable, I assign specific tasks for my assistant to work on and once she’s completed a task she marks it as “done” while also keeping track of her hours. What are some biz tools you couldn’t live without? Tell me in the comments!👇🏼 
As a designer, I’m accessing that creative part of my brain about 90% of the time, which I’m sure many of you can relate. So, what happens when you hit a creative block? I like to approach this in two different ways (depending on my mood and energy levels). 1️⃣ - By taking a break! You heard that correctly. Taking a step back, away from my computer and going for a walk or shifting focus to moving my body ALWAYS helps me feel replenished and re-energized. Whenever I’m feeling discouraged or frustrated about my work, exercise is the best way to boost my mood. 2️⃣ - Creating without restrictions or limitations. Designing without the pressure of feeling like you HAVE to produce something can be so liberating. I like to give myself a time limit to come up with a passion project or to create a fictional brand. I always come back to my client projects feeling refreshed and inspired after doing so. Where do you find inspiration when your creativity is running on fumes? 🧠💭 
Packaging concept for @annagailbrand. Anyone else a sucker for good packaging? 🤩 (Mock-up inspired by @romycollective & @flairbykd) 
So excited to finally be sharing this project! @annagailbrand (formerly known as The Curated Tribe) announced their rebrand last Friday and it was such a joy to bring to life! When owner, Angelique reached out, she shared her vision of incorporating the names of two very important and powerful women in her life, Anna & Gail. Fusing these two names together was also a way to bring out her European and East Indian heritage. We brought this to life through neutral hues that represent stones and structures you’d find in the streets of Europe paired with a pop of yellow to represent of the vibrancy of Indian spices. The hidden “J” found in the A also bears meaning close to her heart. Branding with layers of meaning gives me so much life and inspiration! 🤩 
Do you struggle with setting boundaries for yourself as an entrepreneur? Keep reading 👇🏼 Trust me, I’ve been there, it’s 8pm on a Sunday night and you’re mid-Netflix binge with a glass of wine and suddenly your phone is lighting up. As a service provider, it can be challenging to set boundaries with clients because we always want to do everything in our power to have them leave your working relationship beaming from ear to ear. Well, I’m here to remind you that this IS possible without having to sacrifice your mental health and personal life 🙌🏼 So, the question is, “how do I set boundaries?” There are a few tangible things you can do that I’ve started implementing in my business this year: 1️⃣ - Include your working hours in your onboarding document or in your contract. Remember you are your own boss, so only you get to set your hours. Set this expectation from the very beginning. 2️⃣ - This next point is related to the previous. Don’t respond to emails on weekends. I have implemented this strict rule with myself so that my clients know that I won’t be responding to their emails until the following week. 3️⃣ - Batch your calls into one or two days of the week. For me, my @calendlyhq link for Discovery Calls is only open on Mondays and Tuesdays. I like to get all my calls done early in the week so I then have time to focus heads down on design work Wednesday through Friday. Just remember that communication is ALWAYS key. If you’re feeling frustrated or resentful towards a client, ask yourself: “have I set enough boundaries?” What are some boundaries you’ve set in your business that protect your work/life balance? 
I absolutely love seeing my client’s branding come to life on real, tangible things — @mutualfriends.ca made merch and I want all of it 🤩🙌🏼