• What does it mean to be past the point of giving up? It means you are all in and you are gaurenteed success on your terms. When I've worked with clients who had one foot in their business and 5 different escape plans... they simply showed up differently. There wasn't anything wrong with this stage of business, but it made it harder for them to calmly engage in the business strategies and rituals that bring business visions to life. Everything feels more hard when you're not committed. People get confused with not giving up and pushing yourself into burn out. These are not the same thing. In fact, if you know that you are all in, & you're internally motivated with a powerful WHY, you are more willing to be and do what it takes to create your dream life. This is how burn out stays at bay. Burn out usually comes from not being connected to the mission in your business or not being connected to your business practices. Burn out comes from not being connected to yourself. It does not come from doing things. It comes from the attitude behind the doing. The beautiful thing to remember is that you have full creative power over your own business, your mission, and how you show up. When working for someone else's dream, you may feel a disconnect, but when your business comes from your Soul's purpose you get to everyday align your actions with your purpose. This is the real work in your biz, and you get to play with this daily. Whenever you feel in a fog, or don't know which direction to take, you get to return to your why. Whatever it is. 🔮 It could be to create more wealth in your family because you want to offer the people you love more than what you had. 🔮 It could be because helping people with their problems is something you're really great at and so when you live your gifts everything feels aligned. 🔮 It could be that you are unemployable, you're not meant to work for anyone else. You are the ideas person, so why take orders when you can make your own hours and create what you truly want. When you ever feel unmotivated in your business... CONT IN THE COMMENTS (link in the bio for FREE class)
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    What does it mean to be past the point of giving up? It means you are all in and you are gaurenteed success on your terms. When I've worked with clients who had one foot in their business and 5 different escape plans... they simply showed up differently. There wasn't anything wrong with this stage of business, but it made it harder for them to calmly engage in the business strategies and rituals that bring business visions to life. Everything feels more hard when you're not committed. People get confused with not giving up and pushing yourself into burn out. These are not the same thing. In fact, if you know that you are all in, & you're internally motivated with a powerful WHY, you are more willing to be and do what it takes to create your dream life. This is how burn out stays at bay. Burn out usually comes from not being connected to the mission in your business or not being connected to your business practices. Burn out comes from not being connected to yourself. It does not come from doing things. It comes from the attitude behind the doing. The beautiful thing to remember is that you have full creative power over your own business, your mission, and how you show up. When working for someone else's dream, you may feel a disconnect, but when your business comes from your Soul's purpose you get to everyday align your actions with your purpose. This is the real work in your biz, and you get to play with this daily. Whenever you feel in a fog, or don't know which direction to take, you get to return to your why. Whatever it is. 🔮 It could be to create more wealth in your family because you want to offer the people you love more than what you had. 🔮 It could be because helping people with their problems is something you're really great at and so when you live your gifts everything feels aligned. 🔮 It could be that you are unemployable, you're not meant to work for anyone else. You are the ideas person, so why take orders when you can make your own hours and create what you truly want. When you ever feel unmotivated in your business... CONT IN THE COMMENTS (link in the bio for FREE class)
  • In my upcoming FREE 5-day challenge, I'm going to teach you how to post on purpose and create the social experience for your audience that sells your offers without you feeling like a sales person. You are a guide a leader and a facilitator with something amazing to share. In these 5 days together you'll learn: ✔ 4 types of posts that create the ecosystem of your brand ✔ how to stay consistent so that you dont get forgotten about on socials ✔ how to grow an aligned audience of buyers to create consistent revenue ✔ how to promote your offer without any of the mindset drama you used to have You will have a chance to practice & receive feedback on your post and 1 lucky participant will receive a FREE deep dive copy coaching session with me as a prize. Link in the bio to sign up.
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    In my upcoming FREE 5-day challenge, I'm going to teach you how to post on purpose and create the social experience for your audience that sells your offers without you feeling like a sales person. You are a guide a leader and a facilitator with something amazing to share. In these 5 days together you'll learn: ✔ 4 types of posts that create the ecosystem of your brand ✔ how to stay consistent so that you dont get forgotten about on socials ✔ how to grow an aligned audience of buyers to create consistent revenue ✔ how to promote your offer without any of the mindset drama you used to have You will have a chance to practice & receive feedback on your post and 1 lucky participant will receive a FREE deep dive copy coaching session with me as a prize. Link in the bio to sign up.
  • My biggest fear when I first started as a transformational leader... I was so scared for the moment when someone asked me about my work in the world, because I didn't know how to clearly and confidently communicate it. It brought me back to the moment I froze in front of an entire audience while singing. This moment stopped me from singing for 7 years. I could not let a freeze like that happen again! So Instead of letting that fear stop me from stepping into my power and sharing my gifts, I started to figure out how to express my work in the world in a way that was clear, concise and connected to the folx I was most meant to serve. My biggest fear for you is that someone will ask you what you do and you'll freeze, or maybe bore them a little with the features of your program or you'll push away premium clients because of lack of confidence. I know that YOU know what you do, and you have a deep sense of how your gifts and talents help your clients, but it is equally as important to be able to express to potential clients the importance of the work you do for them. Packaging and positioning is as much about the outline of your offer as it is the MESSAGE that calls forth dream clients. You do not want to be the best kept secret on the interwebs. This won't serve your communities, this won't make an impact, and this will slow down the money flow. I'm not trying to scare you, it is quite simple to create your message when you know what to focus on. It is quite simple to create your message when you give some loving attention to it. It is quite simple to translate the ever flowing abundance of ideas you have into a core message that grows your audience full of aligned buyers and sells your offer without feeling like a sales person. In my upcoming FREE 5-day challenge, I'm going to teach you how to post on purpose and create the social experience for your audience that sells your offers without you feeling like a sales person. You are a guide a leader and a facilitator with something amazing to share. In these 5 days together you'll learn: ✔ 4 types of posts that create the ecosystem of your brand CONT IN THE COMMENTS link in the bio!
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    My biggest fear when I first started as a transformational leader... I was so scared for the moment when someone asked me about my work in the world, because I didn't know how to clearly and confidently communicate it. It brought me back to the moment I froze in front of an entire audience while singing. This moment stopped me from singing for 7 years. I could not let a freeze like that happen again! So Instead of letting that fear stop me from stepping into my power and sharing my gifts, I started to figure out how to express my work in the world in a way that was clear, concise and connected to the folx I was most meant to serve. My biggest fear for you is that someone will ask you what you do and you'll freeze, or maybe bore them a little with the features of your program or you'll push away premium clients because of lack of confidence. I know that YOU know what you do, and you have a deep sense of how your gifts and talents help your clients, but it is equally as important to be able to express to potential clients the importance of the work you do for them. Packaging and positioning is as much about the outline of your offer as it is the MESSAGE that calls forth dream clients. You do not want to be the best kept secret on the interwebs. This won't serve your communities, this won't make an impact, and this will slow down the money flow. I'm not trying to scare you, it is quite simple to create your message when you know what to focus on. It is quite simple to create your message when you give some loving attention to it. It is quite simple to translate the ever flowing abundance of ideas you have into a core message that grows your audience full of aligned buyers and sells your offer without feeling like a sales person. In my upcoming FREE 5-day challenge, I'm going to teach you how to post on purpose and create the social experience for your audience that sells your offers without you feeling like a sales person. You are a guide a leader and a facilitator with something amazing to share. In these 5 days together you'll learn: ✔ 4 types of posts that create the ecosystem of your brand CONT IN THE COMMENTS link in the bio!
  • Are you wanting to take baby steps in your biz? There is nothing wrong with that, but what if you took big girl leaps instead? Taking steps in your business is the only way to walk the path. You can't skip your own line. But when you take those steps fully supported, fully guided, and with the deep inner knowing that the choices you are making in your business are leading to big, bold, beautiful money.... Well, those steps feel like walking on a path laid out of roses. I've taken baby steps. When I was a baby. But you and I aren't babies anymore. We're leaders, we're change makers, we're feminine warriors, we're changing the paradigm just by existing. Were women. You know what you desire, even if you don't know how to get there yet. With desire in your heart, and a conscious coach by your side, you can take the kind of steps you take when you're in your sexiest outfit walking down your favorite street. You can take the kind of steps that don't knock your crown off your head. You can take steps with other big hearted soulprenuers who rock their crowns, own their gifts, and aren't afraid of their power anymore. I've designed my next round of Conscious Creators for you. For the one who desires prosperity in a feel good way. For the one who is ready for big, bold, beautiful money. There will be soulful strategy, there will be step by step guidance, and there will be the kind of support that has you making leaps of faith right into your highest timeline. Concious Creators elevated edition is a small intimate group mastermind plus an entire 3 month roadmap from your program idea to 10k launch with the systems in place to cycle your launches for consistent, rhythmic, revenue. I'm hosting a FREE 5 day social posts that sell with soul challenge this month and I would be honored if you can make it and see if my style of teaching and coaching resonates with you. Link in the bio to learn more and sign up
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    Are you wanting to take baby steps in your biz? There is nothing wrong with that, but what if you took big girl leaps instead? Taking steps in your business is the only way to walk the path. You can't skip your own line. But when you take those steps fully supported, fully guided, and with the deep inner knowing that the choices you are making in your business are leading to big, bold, beautiful money.... Well, those steps feel like walking on a path laid out of roses. I've taken baby steps. When I was a baby. But you and I aren't babies anymore. We're leaders, we're change makers, we're feminine warriors, we're changing the paradigm just by existing. Were women. You know what you desire, even if you don't know how to get there yet. With desire in your heart, and a conscious coach by your side, you can take the kind of steps you take when you're in your sexiest outfit walking down your favorite street. You can take the kind of steps that don't knock your crown off your head. You can take steps with other big hearted soulprenuers who rock their crowns, own their gifts, and aren't afraid of their power anymore. I've designed my next round of Conscious Creators for you. For the one who desires prosperity in a feel good way. For the one who is ready for big, bold, beautiful money. There will be soulful strategy, there will be step by step guidance, and there will be the kind of support that has you making leaps of faith right into your highest timeline. Concious Creators elevated edition is a small intimate group mastermind plus an entire 3 month roadmap from your program idea to 10k launch with the systems in place to cycle your launches for consistent, rhythmic, revenue. I'm hosting a FREE 5 day social posts that sell with soul challenge this month and I would be honored if you can make it and see if my style of teaching and coaching resonates with you. Link in the bio to learn more and sign up
  • What is rhythmic revenue? Imagine dancing to a steady drum beat, you can let your body move, shake and glide and you are always being held by the rhythm. The systems in your business act like a drum. The clear direction in your business lets you flow wild with creative brilliance. I have developed the concept of rhythmic revenue for my wild creators out there who are ready to step into their soul power, share their gifts with the world, and unapologetically call in prosperity to the tune of 5k/10k/20k months on repeat. Here's how rhythmic revenue works in my business. I launch my signature offer 4 times a year. Thats my strategy. This strategy, structure and rhythm has been the foundation for my 6 figure business. (PS I don't work more than 20hrs a week) The rhythm may change later on, but right now, I know WHEN I'm launching BOOM, I know HOW I'm launching BOOM, I know how I SHOW UP in between my launches BOOM. Rhythm. You must create the rhythm in your business so that you can be the most fully expressed, wild and intuitive version of yourself. You must create rhythm in your business so that you can show up as your best self for your clients. If you have inconsistent revenue in your business and you're launching without a rhythm, this is why your business might feel disjointed, or you may feel burned out and disconnected to your business practices. Own your power to create, own your souls desire, and dance to the beat of your own drum. Do you know when you're launching? What you're launching? And how much big, bold, beautiful money you would like to call in monthly? If the answer to any of those questions is no, or they are a bit unclear, than let's meet for a chat I specialize in helping you 🔮 package up your signature offer, 🔮 create the core message that magnetizes your dream clients 🔮 create the sales journey that has your customers and clients feeling great at every step with you 🔮 create the rhythmic, consistent revenue that doesn't require a big following or you working your tail off 🔮 and I help you anchor in the mindset and energy of a 6 figure soulpreneur Link in the bio to apply to work with me
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    What is rhythmic revenue? Imagine dancing to a steady drum beat, you can let your body move, shake and glide and you are always being held by the rhythm. The systems in your business act like a drum. The clear direction in your business lets you flow wild with creative brilliance. I have developed the concept of rhythmic revenue for my wild creators out there who are ready to step into their soul power, share their gifts with the world, and unapologetically call in prosperity to the tune of 5k/10k/20k months on repeat. Here's how rhythmic revenue works in my business. I launch my signature offer 4 times a year. Thats my strategy. This strategy, structure and rhythm has been the foundation for my 6 figure business. (PS I don't work more than 20hrs a week) The rhythm may change later on, but right now, I know WHEN I'm launching BOOM, I know HOW I'm launching BOOM, I know how I SHOW UP in between my launches BOOM. Rhythm. You must create the rhythm in your business so that you can be the most fully expressed, wild and intuitive version of yourself. You must create rhythm in your business so that you can show up as your best self for your clients. If you have inconsistent revenue in your business and you're launching without a rhythm, this is why your business might feel disjointed, or you may feel burned out and disconnected to your business practices. Own your power to create, own your souls desire, and dance to the beat of your own drum. Do you know when you're launching? What you're launching? And how much big, bold, beautiful money you would like to call in monthly? If the answer to any of those questions is no, or they are a bit unclear, than let's meet for a chat I specialize in helping you 🔮 package up your signature offer, 🔮 create the core message that magnetizes your dream clients 🔮 create the sales journey that has your customers and clients feeling great at every step with you 🔮 create the rhythmic, consistent revenue that doesn't require a big following or you working your tail off 🔮 and I help you anchor in the mindset and energy of a 6 figure soulpreneur Link in the bio to apply to work with me
  • For your clients, the payment for your offer, is a portal into their own transformation. (PART TWO) The investment they make in themselves activates a sacred code that cannot be activated any other way. I know this deeply because I've invested $20,000 in business coaching in less than a year. $10,000 in spiritual development opportunities over 10 years, most of that being in the last year. $4,000 in personal development As well as massage therapists, health coaches, private Yoga teachers and my very own Chocolatier. You heard that right, I have medicinal chocolate on tap because I unlocked the 𖦹invest in your self code𖦹 in my genes and I can't go back. But here's the best part, I've made way more money than what I've spent, even when the programs were not business related. AND my clients receive better results because of the way I take care of myself. Your clients will as well. ð“‚€ I promise. Activating that code calls in more money. It does, it will, I promise. I 3x my investment in my mentor in a month and my client Leo 4x his investment in 8 weeks with me. You make it back, you make way more, and you will never go back to the way things were. Activate this code within yourself, and then help your clients activate this code by charging a price that says... ⫸ I'm devoted to my dreams. Link in the bio for opportunities to activate today.
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    For your clients, the payment for your offer, is a portal into their own transformation. (PART TWO) The investment they make in themselves activates a sacred code that cannot be activated any other way. I know this deeply because I've invested $20,000 in business coaching in less than a year. $10,000 in spiritual development opportunities over 10 years, most of that being in the last year. $4,000 in personal development As well as massage therapists, health coaches, private Yoga teachers and my very own Chocolatier. You heard that right, I have medicinal chocolate on tap because I unlocked the 𖦹"invest in your self code"𖦹 in my genes and I can't go back. But here's the best part, I've made way more money than what I've spent, even when the programs were not business related. AND my clients receive better results because of the way I take care of myself. Your clients will as well. 𓂀 I promise. Activating that code calls in more money. It does, it will, I promise. I 3x my investment in my mentor in a month and my client Leo 4x his investment in 8 weeks with me. You make it back, you make way more, and you will never go back to the way things were. Activate this code within yourself, and then help your clients activate this code by charging a price that says... ⫸ "I'm devoted to my dreams". Link in the bio for opportunities to activate today.
  • I remember the first time someone told me my offer was too much money. This was before I raised my prices... twice. I balked, I felt bad, I gave an extended payment plan, and I will be careful not to do that again. This really isn't a story about me and my biz, this is a story about YOU and your ability to be unwavering in your worth. (PART ONE) This is about your potential clients as well. Here's what happened when I balked and immediately lowered my price. I took away that person's ability to make a big, bold, investment in themselves. An investment that required them to show up in a way they've never shown up before. Your potential clients deeply desire to make an investment in themselves that says... I'm all in, and I'm devoted to my dreams. As with all moments in our business when we are met with something new, I handled that experience at the level of consciousness I was at, and it wasn't a terrible mistake, I just know differently now. At this expanded level of consciousness, after running my signature program for over a year now, and creating $100,000 in sales, I have more insight into premium pricing and why premium pricing is really pricing for transformation. 1st what you should know is... You are simply unaffordable for some people, and hunty you should be. Your price is an energetic boundary. You are no longer trading time for dollars. You are being paid for your life experience and expertise, you're being paid for your magnificent presence and the way you show up. You're being paid for the intentional way you put together your program to offer impeccable results. You're being paid for all the set backs that came your way that grounded you deeper into your life's work. You're being paid well for your gifts and talents which are the most precious thing you can offer humanity. And for your clients, the payment is a portal into their own transformation. (Stay tuned tomorrow to help your dream clients activate a potent money making code, even if your offer has nothing to do with money... especially if it doesn’t) Link in the bio for goodies for yourself.
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    I remember the first time someone told me my offer was "too much money". This was before I raised my prices... twice. I balked, I felt bad, I gave an extended payment plan, and I will be careful not to do that again. This really isn't a story about me and my biz, this is a story about YOU and your ability to be unwavering in your worth. (PART ONE) This is about your potential clients as well. Here's what happened when I balked and immediately lowered my price. I took away that person's ability to make a big, bold, investment in themselves. An investment that required them to show up in a way they've never shown up before. Your potential clients deeply desire to make an investment in themselves that says... "I'm all in, and I'm devoted to my dreams." As with all moments in our business when we are met with something new, I handled that experience at the level of consciousness I was at, and it wasn't a terrible mistake, I just know differently now. At this expanded level of consciousness, after running my signature program for over a year now, and creating $100,000 in sales, I have more insight into premium pricing and why premium pricing is really pricing for transformation. 1st what you should know is... You are simply unaffordable for some people, and hunty you should be. Your price is an energetic boundary. You are no longer trading time for dollars. You are being paid for your life experience and expertise, you're being paid for your magnificent presence and the way you show up. You're being paid for the intentional way you put together your program to offer impeccable results. You're being paid for all the set backs that came your way that grounded you deeper into your life's work. You're being paid well for your gifts and talents which are the most precious thing you can offer humanity. And for your clients, the payment is a portal into their own transformation. (Stay tuned tomorrow to help your dream clients activate a potent money making code, even if your offer has nothing to do with money... especially if it doesn’t) Link in the bio for goodies for yourself.
  • How aligned, ready to invest, buyers behave (PART TWO). Your dream clients are soaking in your every word, and they are waiting for you to clearly and sussinctly offer them the dream offer they have been wishing for. Likes are cute. Thank you dearly for liking this post, it helps others see my content, but what is really beneficial for the growth of your transformational business is for people to move deeper into your sales journey. It's actually your job to guide them there. Social media is the handshake, while your sales journey is the path you take someone on so that they go from stranger on the internet... to all up inside your offer. When I embodied the soulful sales journey concept, I didn't want to just make an Instagram course for you to learn how to get likes and follows. I couldn't just give you half the wisdom and watch you wonder how to make sales. Inside of Conscious Creators, my 3 month mastermind to help you create, launch and sell your signature offer, I help you to get clarity on your soulful sales journey so that both you and your potential clients feel great from... âš¡ that initial post that drew them to you âš¡ to them consuming your eco system of conscious content. âš¡ to them buying your signature offer âš¡ (and the best part) graduating your program feeling transformed and so happy they chose you as their guide. Your sales journey is important, and I would love to help you intentionally create one for your business so that you can make feel good sales and create revenue goals to the tune of 10k months and multiple 5 figure launches, just to get started. Doors open for Conscious Creators In July and we have our first call together in August. When you enroll early, you receive $500 off and the entire curiculum, the 90 day roadmap to help you ✔ create your soulful brand essence and message to attract ready to invest clients ✔outline your program and package up your offer to become the go-to-guide ✔solidify your consistent marketing strategy ✔create your soulful sales journey ✔ elevate your mindset to become the greatest, most badass version of yourself Link in the bio to apply, no obligation to join.
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    How aligned, ready to invest, buyers behave (PART TWO). Your dream clients are soaking in your every word, and they are waiting for you to clearly and sussinctly offer them the dream offer they have been wishing for. Likes are cute. Thank you dearly for liking this post, it helps others see my content, but what is really beneficial for the growth of your transformational business is for people to move deeper into your sales journey. It's actually your job to guide them there. Social media is the handshake, while your sales journey is the path you take someone on so that they go from stranger on the internet... to all up inside your offer. When I embodied the soulful sales journey concept, I didn't want to just make an Instagram course for you to learn how to get likes and follows. I couldn't just give you half the wisdom and watch you wonder how to make sales. Inside of Conscious Creators, my 3 month mastermind to help you create, launch and sell your signature offer, I help you to get clarity on your soulful sales journey so that both you and your potential clients feel great from... ⚡ that initial post that drew them to you ⚡ to them consuming your eco system of conscious content. ⚡ to them buying your signature offer ⚡ (and the best part) graduating your program feeling transformed and so happy they chose you as their guide. Your sales journey is important, and I would love to help you intentionally create one for your business so that you can make feel good sales and create revenue goals to the tune of 10k months and multiple 5 figure launches, just to get started. Doors open for Conscious Creators In July and we have our first call together in August. When you enroll early, you receive $500 off and the entire curiculum, the 90 day roadmap to help you ✔ create your soulful brand essence and message to attract ready to invest clients ✔outline your program and package up your offer to become the go-to-guide ✔solidify your consistent marketing strategy ✔create your soulful sales journey ✔ elevate your mindset to become the greatest, most badass version of yourself Link in the bio to apply, no obligation to join.
  • Why can't your audience see just how dang great you are? (PART ONE) I know soulful one, you have a big heart, you're great at what you do, you want to share all this big beautiful wisdom with the world, but people aren't engaging with your content. 🤨 This has frustrated me in the past, and it frustrates my clients when they first start working with me. Why can't people see your awesomeness? Why does it feel like you're posting into a dark cave? 🔦 Today I'm offering you a slightly different way to look at this scenario so that you can. ✔get more calls booked ✔enroll more clients into your offering. ✔ start making big, bold, beautiful money from your innate gifts and talents Engagement is nice, however, engagement doesn't mean that you will have an epic business, full of dream clients, reaching big revenue goals. Ever heard the stories of influencers with 100,000 followers who weren't able to sell t-shirts online? Having a lot of followers, or a lot of engagement doesn't pay your bills, or buy you that plot of land you've been dreaming of, and it doesn't support you in your big, bold money goals. Being a badass business owner is not the same thing as having a lot of followers, and dream clients don't always come from engagement. I have an incredibly small following and have been making 5k, 10k and 20k months for over a year, and recently I had a $35,000 launch with just ONE signature offer. I swear to you, the money doesn't come from likes. Many folx who get on a discovery call with me tell me they were already a yes before they got there (because of my conscious content), but guess what, I never saw these folx like my live Tuesday Transmissions in my FB group, or give me a comment on the gram. So although it may seem like no one is hearing you because they haven't liked your post, believe me, they are watching, listening and being magnetized by your presence, consistency, and intentional posting. Stay tuned tomorrow for part two to find out how aligned buyers actually behave.
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    Why can't your audience see just how dang great you are? (PART ONE) I know soulful one, you have a big heart, you're great at what you do, you want to share all this big beautiful wisdom with the world, but people aren't engaging with your content. 🤨 This has frustrated me in the past, and it frustrates my clients when they first start working with me. Why can't people see your awesomeness? Why does it feel like you're posting into a dark cave? 🔦 Today I'm offering you a slightly different way to look at this scenario so that you can. ✔get more calls booked ✔enroll more clients into your offering. ✔ start making big, bold, beautiful money from your innate gifts and talents Engagement is nice, however, engagement doesn't mean that you will have an epic business, full of dream clients, reaching big revenue goals. Ever heard the stories of influencers with 100,000 followers who weren't able to sell t-shirts online? Having a lot of followers, or a lot of engagement doesn't pay your bills, or buy you that plot of land you've been dreaming of, and it doesn't support you in your big, bold money goals. Being a badass business owner is not the same thing as having a lot of followers, and dream clients don't always come from engagement. I have an incredibly small following and have been making 5k, 10k and 20k months for over a year, and recently I had a $35,000 launch with just ONE signature offer. I swear to you, the money doesn't come from likes. Many folx who get on a discovery call with me tell me they were already a yes before they got there (because of my conscious content), but guess what, I never saw these folx like my live Tuesday Transmissions in my FB group, or give me a comment on the gram. So although it may seem like no one is hearing you because they haven't liked your post, believe me, they are watching, listening and being magnetized by your presence, consistency, and intentional posting. Stay tuned tomorrow for part two to find out how aligned buyers actually behave.