• “You should be more aware of your audience”🍷 Someone sent me that message once in regards to wine being part of my brand. 😬 But here’s what they don’t understand: Wine IS part of my brand for a reason (if it’s not for them, they can keep scrolling) 💍 My husband and I got married in wine country ✈️ We love and travel there frequently 🍷 One of my unique methods I teach and approach my own business in the same way is called “the glass of wine with a friend approach” 💭 I love the conversations that happen over wine with friends 🍇 I enjoy learning about and drinking wine 🧊 I’m picky about the glass I drink it out of (and never add ice) Wine is part of my life. It makes me relatable. It makes me memorable. It sparks conversation. It’s something that allows people to connect with me beyond what my business is. It makes people interested in learning more about me and my business. *The proof is in the results Just last week I met a MASC member & friend @b.realco for dinner and wine and we talked about wine for an entire hour. Will there be some people that don’t relate or maybe don’t drink and therefore don’t want to follow me? Of course. Am I going to stop talking about wine so I can make sure I appeal to everyone? No. I am not here to be a cookie cutter mold. I’m here to be myself connect with the people who want to come hang at my Instagram party because they like how I show up. If you’re afraid to show your personality because you don’t want to “exclude” anyone, you’re missing out on so many more relationships you could be building if you were actually giving people something they can relate to or remember you by. I challenge you to include something you love in your next post. Even if it’s a post all about real estate - weave the wine in (or whatever your thing is). Swipe for a caption with examples of where you can infuse your personality!
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    “You should be more aware of your audience”🍷 Someone sent me that message once in regards to wine being part of my brand. 😬 But here’s what they don’t understand: Wine IS part of my brand for a reason (if it’s not for them, they can keep scrolling) 💍 My husband and I got married in wine country ✈️ We love and travel there frequently 🍷 One of my unique methods I teach and approach my own business in the same way is called “the glass of wine with a friend approach” 💭 I love the conversations that happen over wine with friends 🍇 I enjoy learning about and drinking wine 🧊 I’m picky about the glass I drink it out of (and never add ice) Wine is part of my life. It makes me relatable. It makes me memorable. It sparks conversation. It’s something that allows people to connect with me beyond what my business is. It makes people interested in learning more about me and my business. *The proof is in the results Just last week I met a MASC member & friend @b.realco for dinner and wine and we talked about wine for an entire hour. Will there be some people that don’t relate or maybe don’t drink and therefore don’t want to follow me? Of course. Am I going to stop talking about wine so I can make sure I appeal to everyone? No. I am not here to be a cookie cutter mold. I’m here to be myself connect with the people who want to come hang at my Instagram party because they like how I show up. If you’re afraid to show your personality because you don’t want to “exclude” anyone, you’re missing out on so many more relationships you could be building if you were actually giving people something they can relate to or remember you by. I challenge you to include something you love in your next post. Even if it’s a post all about real estate - weave the wine in (or whatever your thing is). Swipe for a caption with examples of where you can infuse your personality!
  • SUBJECT LINE: The inflatable flamingo strategy 🦩 (Key: tie your email into real estate w/o screaming I SELL RE!!!) PART 1: PERSONALITY INFUSION / STORY- Last weekend I stopped at Target to load up on all the outdoor pool party essentials. Beverage tubs, packs of La Croix, cheese & crackers, lemonade, a glass pitcher, lemons & limes, a few new chairs for the patio, & last but not least, an inflatable flamingo 🦩 At the checkout, the cashier said Looks like you're having a fun party this weekend! They were shocked when I responded Not quite! It's actually just staging supplies for my new listing... it’s the inflatable flamingo strategy! PART 2: MAKE IT BINGE WORTHY - I then went on to explain... The inflatable flamingo strategy is one of the most important parts of your home sale … Pretend you have an outdoor pool space. Instead of leaving the pool area as is for showings, we’re going to add some accessories to help paint the picture of how much fun it will be to live there, throw backyard pool parties, drink poolside margaritas, float around on a giant flamingo with Elin Hilderbrand’s latest juicy beach read in hand - you get the idea! We’re going to show off the lifestyle! So yes, using accessories like giant inflatable flamingo floatys can help sell your house because they are strategically incorporated to sell that LIFESTYLE! After hearing how it sounds when actually said out loud, I had to tell you too! PART 3: VALUE ADD - The July Homeowner Checklist: Clean exterior lights Add shade to your yard with a pergola or umbrella Hang up a flag for the 4th of July Make homemade popsicles Upgrade home security for Summer travel Check window screens for holes Have a bonfire and roast marshmallows Buy slip covers for patio furniture Clean out the garage Have an outdoor movie night Make homemade Rosé sangria Stay on top of pool maintenance 🌊 Cheers to Summer (& inflatable flamingos if you plan on hosting a pool party and / or selling your home)! Chelsea PS (CLIFFHANGER CTA): I recommend getting a bottle of wine (or 2) and heading over to my instagram to grab next week's fireworks schedule in insert city name!
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    SUBJECT LINE: The inflatable flamingo strategy 🦩 (Key: tie your email into real estate w/o screaming I SELL RE!!!) PART 1: PERSONALITY INFUSION / STORY- Last weekend I stopped at Target to load up on all the outdoor pool party essentials. Beverage tubs, packs of La Croix, cheese & crackers, lemonade, a glass pitcher, lemons & limes, a few new chairs for the patio, & last but not least, an inflatable flamingo 🦩 At the checkout, the cashier said "Looks like you're having a fun party this weekend!" They were shocked when I responded "Not quite! It's actually just staging supplies for my new listing... it’s the inflatable flamingo strategy! PART 2: MAKE IT BINGE WORTHY - I then went on to explain... The inflatable flamingo strategy is one of the most important parts of your home sale … Pretend you have an outdoor pool space. Instead of leaving the pool area as is for showings, we’re going to add some accessories to help paint the picture of how much fun it will be to live there, throw backyard pool parties, drink poolside margaritas, float around on a giant flamingo with Elin Hilderbrand’s latest juicy beach read in hand - you get the idea! We’re going to show off the lifestyle! So yes, using accessories like giant inflatable flamingo floatys can help sell your house because they are strategically incorporated to sell that LIFESTYLE! After hearing how it sounds when actually said out loud, I had to tell you too! PART 3: VALUE ADD - The July Homeowner Checklist: Clean exterior lights Add shade to your yard with a pergola or umbrella Hang up a flag for the 4th of July Make homemade popsicles Upgrade home security for Summer travel Check window screens for holes Have a bonfire and roast marshmallows Buy slip covers for patio furniture Clean out the garage Have an outdoor movie night Make homemade Rosé sangria Stay on top of pool maintenance 🌊 Cheers to Summer (& inflatable flamingos if you plan on hosting a pool party and / or selling your home)! Chelsea PS (CLIFFHANGER CTA): I recommend getting a bottle of wine (or 2) and heading over to my instagram to grab next week's fireworks schedule in "insert city name"!
  • Modern Agent IS A MINDSET 🌟 3 things you can do to move the needle in your business THIS WEEK - the Modern way 1. Email your database - not some generic bs no one cares about. Create a framework that allows you to plug and play and infuse value. That might look like sharing about Summer weekend events and things to do or an interesting insight about the market. Goal: Create top of mind awareness without harassing people - YAY 🤩 Do you want my email framework with a done for you template you can hit send on tomorrow? Tell me in the comments so I know who to tag when I share it! 2. Scroll strategically - if you feel like you spend too much time on social but at the same time feel like your growth is stagnant - it’s probably because you’re spending too much time watching reels and shopping (GUILTY)! Try this: Pick a number - let’s say 20 & have a goal to connect with that many new people this week. Search local hashtags to find other local entrepreneurs, bloggers, moms, golfers - anyone who stops your scroll! Find something you have in common & leave a comment or reply to their story. Start the relationship. 3. Highlight Local Businesses - go grab lunch on a patio with a past client, snap a pic, document it by posting that pic on this app. Tag that restaurant. Tell people what you got and who you went out for lunch with. Describe the atmosphere. Here’s an example: “Pinot on the patio with one of my favorite past clients turned friends tag them. We ordered Caesar salads but split a basket of fries which are to die for at “restaurant name” with a side of Pinot Grigio - it’s called balance. We sat on the patio which faces the water with the cutest black and white umbrellas and talked about our summer plans and reminisced about when they bought their house last year and all the projects they’ve done since. If you stop here for a summer lunch, definitely get the ___ for dessert - it’s worth the extra calories! Thank you to the friendliest server, insert name for recommending it and taking such good care of us! Can’t wait to go back!” Happy needle moving - Modern Agent Monday! 📈
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    Modern Agent IS A MINDSET 🌟 3 things you can do to move the needle in your business THIS WEEK - the Modern way 1. Email your database - not some generic bs no one cares about. Create a framework that allows you to plug and play and infuse value. That might look like sharing about Summer weekend events and things to do or an interesting insight about the market. Goal: Create top of mind awareness without harassing people - YAY 🤩 Do you want my email framework with a done for you template you can hit send on tomorrow? Tell me in the comments so I know who to tag when I share it! 2. Scroll strategically - if you feel like you spend too much time on social but at the same time feel like your growth is stagnant - it’s probably because you’re spending too much time watching reels and shopping (GUILTY)! Try this: Pick a number - let’s say 20 & have a goal to connect with that many new people this week. Search local hashtags to find other local entrepreneurs, bloggers, moms, golfers - anyone who stops your scroll! Find something you have in common & leave a comment or reply to their story. Start the relationship. 3. Highlight Local Businesses - go grab lunch on a patio with a past client, snap a pic, document it by posting that pic on this app. Tag that restaurant. Tell people what you got and who you went out for lunch with. Describe the atmosphere. Here’s an example: “Pinot on the patio with one of my favorite past clients turned friends tag them. We ordered Caesar salads but split a basket of fries which are to die for at “restaurant name” with a side of Pinot Grigio - it’s called balance. We sat on the patio which faces the water with the cutest black and white umbrellas and talked about our summer plans and reminisced about when they bought their house last year and all the projects they’ve done since. If you stop here for a summer lunch, definitely get the ___ for dessert - it’s worth the extra calories! Thank you to the friendliest server, insert name for recommending it and taking such good care of us! Can’t wait to go back!” Happy needle moving - Modern Agent Monday! 📈
  • Your Wish Granted: 7 Strategic reels that don’t require being camera ready ❌📸 1. The Cliffhanger effect - Hook them with the headline. Write the explanation bullet point style in a notebook and record yourself writing (speed up with InShot app). Ex: 3 Reasons Why You Shouldn’t Sell Your House Right Now” Use caption to explain. End reel with CTA - DM me the word SOLD if you want to know your current home value (NOT your zestimate). 2. Day in the life of a “city name” Realtor (infuse personality). ie: *Hot Yoga MKE & Roots Coffee Bar cold brew required before Realtoring 3. Local highlights - Highlight a local biz or “A day in City Name”. Tag local businesses. Share your fav thing about each spot. End with “want to be featured on my account - dm me the word LOCAL and tell me about your biz! 4. Whiteboard training - Similar to writing on paper but more diagram style. (ie: pricing strategies or why your zestimate doesn’t = your home’s value necessarily) end with cta to a freebie you have related to the topic! 5. Tutorial - show an offer on your desk or screen & what parts people need to pay attention to / share how you analyze offers (the spreadsheet you use) and how you communicate with your sellers. 6. Flip through a freebie and share who it’s for and how it can help them 7. Home tour or model home tour with CTA to learn more about the listing or builder! Document your career friends! So much opportunity at your fingertips! 😘
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    Your Wish Granted: 7 Strategic reels that don’t require being camera ready ❌📸 1. The Cliffhanger effect - Hook them with the headline. Write the explanation bullet point style in a notebook and record yourself writing (speed up with InShot app). Ex: 3 Reasons Why You Shouldn’t Sell Your House Right Now” Use caption to explain. End reel with CTA - DM me the word SOLD if you want to know your current home value (NOT your zestimate). 2. Day in the life of a “city name” Realtor (infuse personality). ie: *Hot Yoga MKE & Roots Coffee Bar cold brew required before Realtoring 3. Local highlights - Highlight a local biz or “A day in City Name”. Tag local businesses. Share your fav thing about each spot. End with “want to be featured on my account - dm me the word LOCAL and tell me about your biz! 4. Whiteboard training - Similar to writing on paper but more diagram style. (ie: pricing strategies or why your zestimate doesn’t = your home’s value necessarily) end with cta to a freebie you have related to the topic! 5. Tutorial - show an offer on your desk or screen & what parts people need to pay attention to / share how you analyze offers (the spreadsheet you use) and how you communicate with your sellers. 6. Flip through a freebie and share who it’s for and how it can help them 7. Home tour or model home tour with CTA to learn more about the listing or builder! Document your career friends! So much opportunity at your fingertips! 😘
  • Time for social media study hall 🛎 FREE TRAINING Today one of my members messaged me and said “Omgggg sitting on my team meeting and they literally just said “set it and forget it” about scheduling your SM posts and I’m over here shouting at the screen on mute saying NO! You have to engage!! 🤯🤯🤯 This is my WHY! This is why I’m teaching real estate agents how to use social media the right way the first time! Because these lunatics are filling agent’s heads with a bunch of nonsense! So to help you out if you have a broker telling you to automate and therefore you’re NOT getting wildly successful results on social - I have your back! Click the link in my bio and scroll down for my totally free training: Why You’re Not Getting Clients on Social & how to flip those reasons around into client generating action steps 😘 *Head to my stories for a swipe up straight to the training!
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    Time for social media study hall 🛎 FREE TRAINING Today one of my members messaged me and said “Omgggg sitting on my team meeting and they literally just said “set it and forget it” about scheduling your SM posts and I’m over here shouting at the screen on mute saying NO! You have to engage!! 🤯🤯🤯 This is my WHY! This is why I’m teaching real estate agents how to use social media the right way the first time! Because these lunatics are filling agent’s heads with a bunch of nonsense! So to help you out if you have a broker telling you to automate and therefore you’re NOT getting wildly successful results on social - I have your back! Click the link in my bio and scroll down for my totally free training: Why You’re Not Getting Clients on Social & how to flip those reasons around into client generating action steps 😘 *Head to my stories for a swipe up straight to the training!
  • Fresh out of the studio - @highmoonstudio that is 🌟 New (dream) Website // New Course Coming Soon // New Platform Coming this Summer // New FREE Training - go check out the goods! *ALL website photos: @mybrandphotographer 🔥
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    Fresh out of the studio - @highmoonstudio that is 🌟 New (dream) Website // New Course Coming Soon // New Platform Coming this Summer // New FREE Training - go check out the goods! *ALL website photos: @mybrandphotographer 🔥
  • My brain right now in an Instagram post🍷 Some days are so freaking hard like migraine inducing, you want to cancel your wifi, set your laptop on fire, say F it & see if Netflix is hiring (idk - first thing that came to mind)! But then you have days (and maybe they’re not as frequent as we’d like) where you’re just SO overwhelmed with gratitude that you can’t even believe you made it here. The pinch me moments where your heart & life feel so dang full you could cry. Today is the second kind of day. Lots of incredible things to celebrate right now and feeling like so much of the hard hard HARD work has truly paid off (but I know it’s not even close to over)! *I’ll share more on all that we’re celebrating this month very soon! But if you’re having the first kind of day or even phase (oh I sure know them well & have been in one recently) - KEEP GOINGG (even if Netflix is hiring 🤣). Heck every few days feels hard AF for me. Sometimes I cry, sometimes I have wine, sometimes I binge watch Friends, sometimes I do shut my computer off & call it a day at 11 AM, & sometimes I might need the whole damn day to myself. In the last 3 years I’ve learned that the hard af stuff doesn’t ever really go away (not yet anyway). Building a business & life you’re obsessed with is HARD FREAKING WORK. If it wasn’t, everyone would do it. But I also know there are ways to make the hard stuff easier (currently working on this but also probably forever) & you have to find a way to I don’t know - drink wine with the overwhelm I guess (and manage it)! *my way of saying learn how to dance in the rain 🤷🏼‍♀️ Recently (on one of the first kind of days) I called my mom and was basically complaining / listing off everything I had to do & how overwhelmed I was & she said Chelsea stop. I want you to try something.. next time you’re about to make that list of all the stuff you “have to do” change it to “I get to do ___” because you’re listing off some pretty amazing things. She said, you need to catch yourself & change your thought, it’s going to help shift your mindset. And it IS hard to flip that mindset but it DOES HELP! Thanks mom 🥰 So CHEERS to good, to hard & everything in-between!
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    My brain right now in an Instagram post🍷 Some days are so freaking hard like migraine inducing, you want to cancel your wifi, set your laptop on fire, say F it & see if Netflix is hiring (idk - first thing that came to mind)! But then you have days (and maybe they’re not as frequent as we’d like) where you’re just SO overwhelmed with gratitude that you can’t even believe you made it here. The pinch me moments where your heart & life feel so dang full you could cry. Today is the second kind of day. Lots of incredible things to celebrate right now and feeling like so much of the hard hard HARD work has truly paid off (but I know it’s not even close to over)! *I’ll share more on all that we’re celebrating this month very soon! But if you’re having the first kind of day or even phase (oh I sure know them well & have been in one recently) - KEEP GOINGG (even if Netflix is hiring 🤣). Heck every few days feels hard AF for me. Sometimes I cry, sometimes I have wine, sometimes I binge watch Friends, sometimes I do shut my computer off & call it a day at 11 AM, & sometimes I might need the whole damn day to myself. In the last 3 years I’ve learned that the hard af stuff doesn’t ever really go away (not yet anyway). Building a business & life you’re obsessed with is HARD FREAKING WORK. If it wasn’t, everyone would do it. But I also know there are ways to make the hard stuff easier (currently working on this but also probably forever) & you have to find a way to I don’t know - drink wine with the overwhelm I guess (and manage it)! *my way of saying learn how to dance in the rain 🤷🏼‍♀️ Recently (on one of the first kind of days) I called my mom and was basically complaining / listing off everything I had to do & how overwhelmed I was & she said Chelsea stop. I want you to try something.. next time you’re about to make that list of all the stuff you “have to do” change it to “I get to do ___” because you’re listing off some pretty amazing things. She said, you need to catch yourself & change your thought, it’s going to help shift your mindset. And it IS hard to flip that mindset but it DOES HELP! Thanks mom 🥰 So CHEERS to good, to hard & everything in-between!
  • One HOT topic ➡️ 5 ways Consider this your FREE Modern Agent Strategy Sesh: Step 1: Pick one trending hot topic you know your potential client is thinking about 🔥 *Example: The competitive market & how buyer are feeling defeated before even getting started Step 2: Focus on diving deep into this one topic vs throwing a bunch of shit up on your feed for the sake of posting Step 3: Think strategically & know you do not need to post everyday - leverage other features to show up & be active Step 4: Swipe through to see how you can spin this topic into 5 different pieces of content ➡️ Step 5: Plan your topic & take action! Tag me in your post so I can see your modern agent skills at work 😉
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    One HOT topic ➡️ 5 ways Consider this your FREE Modern Agent Strategy Sesh: Step 1: Pick one trending hot topic you know your potential client is thinking about 🔥 *Example: The competitive market & how buyer are feeling defeated before even getting started Step 2: Focus on diving deep into this one topic vs throwing a bunch of shit up on your feed for the sake of posting Step 3: Think strategically & know you do not need to post everyday - leverage other features to show up & be active Step 4: Swipe through to see how you can spin this topic into 5 different pieces of content ➡️ Step 5: Plan your topic & take action! Tag me in your post so I can see your modern agent skills at work 😉
  • Channeling this vibe all week because the transition from beach life to regular life feels a little rough 🌊 Also, if you voted on my poll last week asking if you want an epic marketing plan framework or a money making funnel framework - I’m sharing the winning vote’s details this week 🤩
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    Channeling this vibe all week because the transition from beach life to regular life feels a little rough 🌊 Also, if you voted on my poll last week asking if you want an epic marketing plan framework or a money making funnel framework - I’m sharing the winning vote’s details this week 🤩
  • Give yourself permission to stop doing the things you hate ✋ If you dread it, you’re not going to do it as frequently, as passionately or as effectively. Have fun with your marketing. Don’t just do what other people are doing or telling you you should do. YOU are the CEO of your life and your business - execute accordingly. And if you’re not having fun on Insta - Stop worrying about the algorithm, number of likes, how many followers you have & throwing shit up just for the sake of posting - start doing the things you actually enjoy on this app. Carve your own path that aligns with the business you want to have and the lifestyle you want to live. Result: a life you’re obsessed with
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    Give yourself permission to stop doing the things you hate ✋ If you dread it, you’re not going to do it as frequently, as passionately or as effectively. Have fun with your marketing. Don’t just do what other people are doing or telling you you should do. YOU are the CEO of your life and your business - execute accordingly. And if you’re not having fun on Insta - Stop worrying about the algorithm, number of likes, how many followers you have & throwing shit up just for the sake of posting - start doing the things you actually enjoy on this app. Carve your own path that aligns with the business you want to have and the lifestyle you want to live. Result: a life you’re obsessed with