Compassionut Creamery’s high-quality nut-based cheeses, and artfully curated cheese boards are perfect for any occasion. Because of this, we needed branded guides that would allow Shea to present the products to her clients. We created two guides: one for weddings/events, and the others for eateries that would be serving her cheeses. It was really fun to highlight each cheese in a really modern, visually appealing way, and ensure that the guides really encompassed the overall feel/messaging of the brand.
A huge part of my project with @compassionutcreamery was the branded photography. The images were meant to highlight the cheeses, clean ingredients, and drive home a message of simple & handcrafted. We explored different setups, backdrops, and angles. The result was a cohesive set of professional images that could be used throughout the brand experience (web, print, packaging, etc.). Click through to @compassionutcreamery to follow and see more images.
Saying anything other than I’m beyond THRILLED to share this project would be quite the understatement. I am pleased to introduce you to Compassionut Creamery. @compassionutcreamery is a woman-owned, Portland based producer of small-batch vegan cheeses and artisanal vegan cheese boards. Owner, Shea Cope, combines cheese making with her depth of knowledge of plant-based flavors to create rich eating experiences and beautiful plates. In case you didn’t know (and yes, I’m adhering to the trope of telling you), I’m vegan … so, having the chance to brand a vegan company is a dream come true. Beyond the vegan component, Shea’s cheeses are amazingggg. Like, please order these cheeses and experience this for yourself. The depth, complexity of flavor, clean ingredients, etc. Simply perfect. For this design suite, we really wanted to focus on a simple, farm-fresh aesthetic. The cheeses are nut-based, so we decided to run with custom illustrations paired with lively, customized typefaces to add visual interest and movement through the suite. I am so happy with this project, and cannot wait to share this launch with you!
Sweetest little mark for a wellness collective ... encouraging clients to remember their inner selves.
Thank you so much for the support on my last post about starting this Pep Talk series! Last week, I read an article that has really stuck with me: “The One Thing That’s Better Than Work-life Balance” by Beth Castle. The *thing* is flexibility. Since I started my business 10 years ago (and especially since having kids), I’ve had a really solid goal of achieving work-life balance as a means to not find burnout. Of course, there are so many facets, like: pricing yourself correctly, managing an ideal number of projects, etc., but then there is also this idea of FLEXIBILITY. Beth mentions how we applaud ourselves when we hold firm work-life boundaries (like not checking our work email on the weekends), and demonstrates how holding unrealistic expectations of being “devoted” to our jobs manifests itself. Growing up, we are generally conditioned that the most applaudable jobs are those done from 9-5 M-F. That stability equals success/productivity. If we practice flexibility, it’s often in the shape of necessity (like needing to wrap up work early to take our kid to the doctor) versus truly understanding our individual style of being most productive. Are you a morning bird who loves diving into work before the outside world is really bustling? Are you more creative after you’ve worked out and had time without a screen in your face? Would you rather take Wednesdays off in exchange for working from a coffee shop on Saturday mornings? What if we really analyzed how peak productivity relates to work-life balance? I urge you pull the full article up - it’s a fast read, and I loved how it made me pause to consider balance in my own life. (I want to mention that flexibility within our careers is mostly possible with a good deal of privilege.)
I love photographing stationery suites before I send them to my clients. But!!! Sometimes my clients do styled shoots for their stationery once they get their hands on the paper goods, and it makes my heart so happy. @cmsoursphotography did a perfectly on-brand shoot, and I’m like a proud mom right now!!! 😍
Just sitting here watching time move faster than ever, and feeling ALL OF THE FEELS about my baby turning two in less than two weeks. For the love of everything, please take photos. Please print photos. These are our time capsules, and the greatest gifts we can give to our future selves.
A few years ago, I started using the One Concept Approach to branding (thanks to @melissayeags for sharing about this). It changed everything!! My brand presentations are streamlined, focused, and way more intentional. One of my favorite parts: providing my clients with solid mockups and suggestions for their social media feeds. Often, clients provide images (I work with a lot of photographers), but sometimes - like when I worked with this business coach - I need high-quality stock images. I absolutely love Unsplash for this. This particular dreamy cup of coffee was photographed and shared by @belovedlindarose.
Icons and custom text ... all promoting travel, getaways, sun, and gathering.
For quite awhile, I’ve been wanting to start this series … illustrated affirmations for other creatives and business owners. I have a notebook full of quotes and design ideas, but for some reason, I felt like it wasn’t ready. But you know what? It won’t happen if I don’t start it. So here it goes!! I’ve officially been in business for TEN YEARS, and here’s one of the biggest takeaways: I’m so proud of what I’ve built, and I know I have resources to share. Being an established designer, with many years under my belt means a few things … mainly, that I still have so much to learn about myself & my process, but also, I’ve learned a lot, and I can be there to cheer on other people who might be starting their journey. This series is about empowerment, creative discovery, and encouraging all of us to celebrate where we are. As the slide says, readiness isn’t defined perfection. In a general sense, I want the visuals/strategies I share with clients to be as close to perfect as possible, but there are way more important things that represent readiness: strategy, goals, clarity, and intent. So, make a plan, work through the different possible outcomes, adjust accordingly, and then sometimes we just have to leap (with a lot of planning as our wingman).
As I wrap up sharing @oliviahatfieldphotography’s project, I wanted to take a minute to express gratitude!! I work with all kinds of people, but there’s a special place in my heart for fellow working parents. Our lives are vibrant and chaotic, and full of sleep training and potty training and milestones that look different than the deadlines we face at our desks. We balance kids and partners and projects and meetings ... and when we’re in it with others, it makes the whole journey seem less isolating. I’m thankful for the chance to get to know Olivia, and connect as we’re both grooving through motherhood. I hope you’ll connect with her and her work too!! Andddd, I can’t let these posts go without talking about the details of Olivia’s letterpress suite by @czarpress. Her business cards are thick cotton, pressed with gold on one side and flooded with blue on the other. They are substantial, yet soft and inviting. Her note cards carry the blue ink, and get nestled into the warmest beige and richest black envelopes. Olivia left no part of her client experience without intention or thought, and just that alone speaks volumes about her brand!!
As a designer, there are two resources I absolutely appreciate and count on: photo realistic mockups and high-quality graphics. These florals are the latter ... I’m so grateful that @theautumnrabbit is such an amazing artist!!! She’s beyond talented with watercolor painting, and whenever I need these elements, I look to her first!!! Related: all of you designers know about Creative Market, right? They make choosing the right license for fonts/graphics a breeze, and their library of offerings is super comprehensive!