![Bless. It's almost never a few small tweaks. The second I hear it, my brain clicks straight into:...]()
Bless. It's almost never a few small tweaks. The second I hear it, my brain clicks straight into:... ![Confession: I spent 20 minutes on your flyaways today. Here's what happened. I'm designing a hero...]()
Confession: I spent 20 minutes on your flyaways today. Here's what happened. I'm designing a hero... ![It underperformed because the second email went to a segment that didn't exist yet. Because the...]()
It underperformed because the second email went to a segment that didn't exist yet. Because the... ![This one is live, and I've been sitting with how to introduce it. A few months ago I wrapped a...]()
This one is live, and I've been sitting with how to introduce it. A few months ago I wrapped a... ![I got spicy today. Nobody saw it. But I felt it... the chest thing, the jaw thing, and a fully...]()
I got spicy today. Nobody saw it. But I felt it... the chest thing, the jaw thing, and a fully... ![Not the sales page. Not the ad. Not the price. THE CONFIRMATION PAGE. The one team doesn't look...]()
Not the sales page. Not the ad. Not the price. THE CONFIRMATION PAGE. The one team doesn't look at.... ![A funnel isn't a page. It isn't even a set of pages. It's the entire experience one woman has...]()
A funnel isn't a page. It isn't even a set of pages. It's the entire experience one woman has from... ![You offer is closed AND... Is the button still there? Does it still say enroll? Does it take her...]()
You offer is closed AND... Is the button still there? Does it still say enroll? Does it take her to...
