6
0
Someone laughed their ass off at a 404 page. An error page. That’s the bar now, sista. This is what...
1
0
Nobody on this team built a launch report today. Registrations, ad spend, email, SMS, every page in...
3
0
Rough math from one big launch: 90–130 hours of admin that nobody had to do. We won’t bore you with...
5
2
Bless. It's almost never a few small tweaks. The second I hear it, my brain clicks straight into:...
12
2
Confession: I spent 20 minutes on your flyaways today. Here's what happened. I'm designing a hero...
5
0
It underperformed because the second email went to a segment that didn't exist yet. Because the...
14
9
This one is live, and I've been sitting with how to introduce it. A few months ago I wrapped a...
12
0
I got spicy today. Nobody saw it. But I felt it... the chest thing, the jaw thing, and a fully...