• Someone laughed their ass off at a 404 page. An error page. That’s the bar now, sista. This is...
    60
    Someone laughed their ass off at a 404 page. An error page. That’s the bar now, sista. This is what...
  • Nobody on this team built a launch report today. Registrations, ad spend, email, SMS, every page...
    10
    Nobody on this team built a launch report today. Registrations, ad spend, email, SMS, every page in...
  • Rough math from one big launch: 90–130 hours of admin that nobody had to do. We won’t bore you...
    30
    Rough math from one big launch: 90–130 hours of admin that nobody had to do. We won’t bore you with...
  • Bless. It's almost never a few small tweaks. The second I hear it, my brain clicks straight into:...
    52
    Bless. It's almost never a few small tweaks. The second I hear it, my brain clicks straight into:...
  • Confession: I spent 20 minutes on your flyaways today. Here's what happened. I'm designing a hero...
    122
    Confession: I spent 20 minutes on your flyaways today. Here's what happened. I'm designing a hero...
  • It underperformed because the second email went to a segment that didn't exist yet. Because the...
    50
    It underperformed because the second email went to a segment that didn't exist yet. Because the...
  • This one is live, and I've been sitting with how to introduce it. A few months ago I wrapped a...
    149
    This one is live, and I've been sitting with how to introduce it. A few months ago I wrapped a...
  • I got spicy today. Nobody saw it. But I felt it... the chest thing, the jaw thing, and a fully...
    120
    I got spicy today. Nobody saw it. But I felt it... the chest thing, the jaw thing, and a fully...